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Chapter 141: Rectifying the Marketing Department

I suppressed my excitement and kept my tone of calm and asked, "What do I need to do, Mr. Lin?"

"Competition." Mr. Lin slowly said these two words.

"Competition, who do you want to be with?" I asked with great concern. I hope to have a better understanding of my competitors. I am eager to win in the competition. Now I am no longer the same as I was before. A general manager of a 4S store has great temptation for me.

Mr. Lin shrugged and said, "Nothing to tell~~ The time is here, you will know." After stopping, Mr. Lin continued, "By the way, I still have more than 2 months in office in Nantong Store. The reason I told you so long in advance is that I hope you can be prepared." After that, he patted my shoulder and said, "Work hard and don't let me down."

"Thank you, Mr. Lin, for your cultivation! I will do my best."

......

When I walked out of Mr. Lin's office, I seemed to be full of motivation. This is indeed a once-in-a-lifetime opportunity for me. I just imagine what it means to be the general manager of a 4S store at the age of 26? As far as I know, the entire company, except for a returnee with a doctorate title, has not yet had a precedent for him to sit at the level of general manager at the age of 26. Even Shen Man, who has super strong work ability, has not had such a rapid increase.

In addition to excitement, I am also curious. I don’t know who this potential competitor will be. It’s best if I know you, so that you can know yourself and your enemy and win every battle!

......

Back in my office, I made a decision: a month's term has allowed me to firmly serve as the marketing director, and the successful implementation of the last advertising strategy has greatly increased my voice in the company.

I judged that it was time to implement rectification of the marketing department. I wanted to clear out some black sheep and build a cohesive core team so that I could gain greater bargaining chips in the upcoming competition.

......

I asked my assistant to bring the performance appraisal form of the marketing department for the recent period. I lit a cigarette and looked carefully. Five minutes later, I put the appraisal form aside and smiled. As I expected, Wang Debiao was at the bottom of all indicators during this period. Of course, I did it deliberately, and it was related to his casual work attitude.

On the evening before get off work, I called Wang Debiao to my office, and I lit a cigarette for myself and threw the performance appraisal form in my hand to him.

He took the form and looked at it. The expression on his face became more and more uneasy. He said to me after a while: "Director Zhang, look~~I~~~"

"I think you should know what to do." I said to him expressionlessly.

"What I do now is data management, and it is difficult to achieve success." Wang Debiao said with grievance in his tone.

"Everything is small and any position has its value. This is not enough for you to be an excuse. In addition, your plan completion rate, report processing quality, and internal satisfaction within the department are all unqualified..." I stopped and put out the cigarette butts in my hand and said, "Go to the financial settlement salary."

After I finished speaking, Wang Debiao's face turned pale and he said to me in a pleading tone: "Director Zhang, give me another chance."

"The rules are fair to everyone. Since the rules have been activated, they must be followed." After saying that, I shook my head firmly.

At this time, Wang Debiao finally showed a ruthless look on his face and said to me: "Zhang Yixi, you are taking personal revenge. I want to go to Mr. Lin to complain to you."

I shrugged and said, "Don't talk to me in this way. As for complaints, please... But I want to remind you that if you are willing to voluntarily apply for resignation for personal reasons, I can write you a letter of employment recommendation in the name of the company... I can say so much, I can do." After that, I ignored Wang Debiao and took a sip of tea to continue the work at my hands.

I believe he will accept my proposal to give up the complaint because there is no chance of winning the complaint. If he has a complete fall in love with me, I believe that the entire industry will know that Wang Debiao was defeated because of his failure in the assessment. It is probably not that easy to get a similar job.

A minute later, Wang Debiao finally gritted his teeth and said to me: "I applied to resign."

"very good."

Looking at Wang Debiao's back as he left, I smiled. The reason I wanted to write a letter of recommendation to him was because I was happy to send this candid to my competitors.

When I closed the computer, I let out a heavy breath, went to the window and opened the curtains, staring at the afterglow before dusk. I felt more and more that this was a wonderful dusk for me, and my life was about to jump forward at this dusk.

......

In the evening, Lin Xi asked me to talk about the store. I went to the appointment on time. As soon as I sat down, Lin Xi took out a contract from his bag and handed it to me.

I took it and saw it. It turned out to be a house rental contract. I asked in confusion: "Is this?" and turned down a few more pages.

"I rented the store, and I cut it off for 330,000 yuan." Lin Xi said disrespectfully.

I put the contract aside and said with a blame: "The investment analysis report has not been made yet. Why are you so anxious to rent a store? Your investment behavior is very unscrupulous!"

"I really want this store. I think this store will become a new starting point in my life." Lin Xi added, "This starting point has nothing to do with whether it makes money or not."

"I don't understand what you mean."

"One day you will understand."

I didn't over-examine Lin Xi's words, but just thought about how to proceed with the rest of my work. After all, Lin Xi has rented the shop and many things must be put on the agenda.

After a while, I said to Lin Xi: "My suggestion is to build a coffee shop on the second floor according to what we originally planned, and prepare some entertainment equipment on the third floor, such as a pool table, somatosensor machine, table tennis table, and make an entertainment room. It is open to members for free as an affiliate of the coffee shop."

Lin Xi asked me puzzledly: "Free to open?"

I nodded and said, "Yes, it is open for free. The business area on the third floor is only more than 150 square meters. Whether it is a billiards hall, gym, health center, etc., the area is relatively small. It is better to build a entertainment room and provide it to members for free. In addition, the so-called free is definitely not absolutely free. Such a free project improves the service level of the store, and the price of other things can be increased accordingly. Our main target customers are senior white-collar workers. They have strong consumption power and pay more attention to the experience of the consumption process. As long as they can bring them the pleasure of consumption, they can accept reasonable high prices. Do you understand?"

Lin Xi thought about it and nodded, and I continued, "In addition to the university, there are several high-end office buildings within 1,000 meters of the store. I personally judge that it has a sufficient consumer base. Another 80% of the profits are generated by 20% of consumers, especially in the fast-moving consumption industry, so membership management is very necessary. I will formulate a reasonable set of member consumption rules to cater to consumers' consumption needs, and in addition, I need to create a USP for the store. Well, it is a unique sales proposition, which is different from the selling points of other coffee shops. For example, the concept of drinking coffee by the beach that we proposed is a good selling point..."

During my explanation, Lin Xi kept holding her chin and listening carefully, nodding from time to time. Before I knew it, it was already 9 o'clock. I said to Lin Xi: "This is probably the idea of ​​business. You can take the time to go to Shanghai in the past two days and inspect the more distinctive coffee shops there. When you come back, we will make a complete business plan based on your inspection results."

"Yeah..." Lin Xi still nodded seriously.

Just as I was talking to Lin Xi, the prompt sound of my mobile phone text message suddenly rang, instantly shaking my heart "bang" and trembling. There are only a few people who are used to contacting me text messages. Mo Han is one of them. Could it be her?

I took out my cell phone and looked at it. My heart beat even more violently. This message was sent by Mo Han. She finally remembered my humble Zhang Yixi.

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Chapter completed!
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