Chapter 76: Huge Investment
On the third day after we arrived in the city, Chen Qingyi and I received a notice from the Lotte Mart investment manager, who asked us to go to Lotte Mart in the afternoon, and their Shandong District General Officer rushed to Jinan for our sake.
This afternoon, Chen Qingyi and I were having dinner while discussing the future development direction of "Sea View Coffee".
"Zhang Yixi, do you think it's time for us to take the rapid expansion route for our Seaview Coffee?" Chen Qingyi asked me.
"Your operating model is basically mature, but rapid expansion requires sufficient funds, so financing is needed. But hasn't Lin Xi always opposed commercial means such as financing?" I said.
"Yes... If I insisted for your common dream at the beginning, I could understand it, but now you have their own other half, it would be unreasonable for her to persist!" Chen Qingyi said to me helplessly.
"I'll call her to convince her." I thought about it and said... Haijing Coffee is developing strongly now, and it is the best time to raise funds. If you miss it, you may not be as good as the financing quality now.
"Well, maybe only you can convince her about this matter."
......
After lunch, Chen Qingyi and I came to Lotte Mart together. The investment manager took us to the conference room as soon as possible. What surprised me was that there were many people sitting in the conference room. This time, the Shandong district always brought the team, which shows that he attached great importance to this cooperation with Haijing Coffee.
Chen Qingyi and I looked at each other. We are about to face a team. The negotiations will not go surprisingly smoothly later, and we will face the situation of verbal battles with scholars.
The investment manager recommended us to the district general manager: "Manager Zhai, these two are the person in charge of Haijing Coffee, Boss Zhang and Ms. Chen."
Manager Zhai and everyone stood up to greet me. He looked at Chen Qingyi and me, and finally his eyes were frozen on Chen Qingyi's face, and said in a very surprised tone: "If I remember correctly, this should be Miss Chen, the gold medal anchor of Nantong TV."
Chen Qingyi was a little surprised: "Have Manager Zhai been in Nantong?"
"Two years ago, when I was in charge of Lotte Mart Jiangsu District, I stayed in Nantong for a long time and watched the news program you hosted. I didn't expect that Haijing Coffee was invested in!" Manager Zhai said with a smile.
Chen Qingyi kept her affinity and smiled friendly.
"Please sit down, two of you." Manager Zhai made a gesture of invitation to us politely.
Chen Qingyi and I sat down on the other side, and Manager Zhai introduced everyone involved in the negotiations to me and Chen Qingyi one by one.
I decided to test the other party's attitude first: "What do Manager Zhai thinks or good suggestions about our cooperation this time?"
"Our Lotte Mart is a large shopping chain enterprise and is currently in a rapid development stage in China. I have also had a preliminary understanding of your Haijing Coffee. Your current expansion needs are very urgent, which coincides with us." Manager Zhai replied.
I nodded and agreed with his words. There will always be extraordinary things in being in a high position. Manager Zhai said the greatest fit for our cooperation in just a few words. At present, it seems that "Sea View Coffee" is a good choice to rely on Lotte Mart's development. After all, Chen Qingyi's connections are limited to the surrounding areas of Nantong. The development in other cities will not be as smooth as when she was in Nantong. She can only rely on real guns and live ammunition to compete.
I said: "Our single store investment of Seaview Coffee exceeds 5 million, and we are taking the high-end route. In addition, our business philosophy and marketing methods are at the forefront compared to the same industry. These are reflected in Nantong stores. If we want to be in line, we may be more in line with high-end department stores such as Yansha and Golden Eagle. After all, Lotte Mart is a lifestyle supermarket and faces the mainstream consumer group. There is a certain deviation between the target consumer group between the two... And choosing to cooperate with Lotte Mart in Jinan is mainly because of the development potential of the business district here."
After I said that, I stared at Manager Zhai and paid attention to the changes in his expression. The reason why I said this is that I hope to take the initiative in negotiations in my own hands and strive to get the best interests.
After I finished speaking, Manager Zhai's expression changed, but it was fleeting, and he still said in a calm tone: "I understand what you mean. What you are worried about now is how much resource assistance will we, Lotte Mart, give you after cooperation."
I nodded and said, "In Shangyan Business, I hope Manager Zhai can understand. After all, we have many choices, and there is no one who must rely on whom... Now that both parties have the intention to cooperate, we must show sincerity of cooperation, and sincerity is also the basis for our mutual trust in the future, right?"
"I appreciate your confession very much... We must have sincerity. To be honest, I have been having a meeting at the Shanghai headquarters recently. After learning this news, as soon as the meeting ended, I chose the nearest flight and flew from Shanghai to Jinan without delaying for a moment... As you said, in Shangyan Business, the reason why I value this cooperation so much is that I feel that the cooperation between us has many potentials that can be tapped, and I personally am optimistic about the prospects of cooperation."
I smiled and said calmly: "I am very grateful to Manager Zhai for his attention to us. We are also looking forward to the cooperation between the two parties to create value at the greatest possible level." After I said that, I stopped talking and waited for the other party to give me a substantial promise.
Manager Zhai tapped the desktop with his fingers, as if thinking, and said to me after a moment: "Currently, we have two stores in Shandong that have opened this year. We can pilot cooperation first. In addition to enjoying corresponding discounts in rent, in addition to advertising, I can guarantee you that as long as there are places where Lotte Mart advertising, there must be sea view coffee. We will integrate resources and unify external publicity... I can reveal to you that Lotte Mart's advertising volume in second-tier cities is very large every year, no less than seven-digit numbers."
After Manager Zhai said that, Chen Qingyi and I looked at each other. Judging from Manager Zhai’s current commitment, as long as we rely on Lotte Mart to survive, we will save at least hundreds of thousands of dollars in advertising expenses every year, which is already very generous.
"Are you interested in investing in our upcoming Qingdao and Yantai stores in Lotte Mart?" Manager Zhai asked.
I thought about it for a moment and replied: "Let's consider this. If you invest in three stores at the same time and the amount of funds is too large, we need to discuss it with several shareholders."
Manager Zhai nodded and said, "Okay, I hope you can reply to me as soon as possible... I, Zhai Bingkun, promise you with my reputation in the industry, as long as you Haijing Coffee invest in three stores in Shandong at the same time, I will give you preferential policies that you can't imagine."
"OK... Looking forward to our cooperation." I stood up and said to Manager Zhai.
Manager Zhai stood up with me and held my hand: "Then I will respect Hou Jiayin."
......
Manager Zhai and Lotte Mart's relevant personnel sent Chen Qingyi and me downstairs. After saying goodbye to each other, Chen Qingyi and I sat in the car in a complicated mood.
I asked Chen Qingyi, "For such a huge investment, you must raise funds."
"Well, the three stores need at least 15 million yuan in funds. If they do not raise funds, even Lin Xi will find it difficult!" Chen Qingyi said with a bite of her lip.
"Then convince her to accept investment from a third party." I said and started the car, but I was not very confident. Lin Xi's personality was still very stubborn. I was not sure to convince her. As the largest shareholder of Haijing Coffee, if she did not accept the financing plan, she would have to be stranded.
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Chapter completed!