Today is the day when "Sea View Coffee" opened in the Jinan store. From the bottom of my heart, I have no idea about this opening. After all, this is Jinan, not Nantong, and the market environment and consumption characteristics of each place are different. Moreover, when in Nantong, it mainly relied on Chen Qingyi's local influence, and then on the basis of the success of one store, the popularity of two stores was achieved when they opened, and these were obviously not available in Jinan.

I got up early, changed into a formal outfit, put on a tie, and went to the hair salon to get my hairstyle in, and then rushed to the scene.

On the scene, the event execution company was prepared for all work before opening. The first-class pianist hired by the inner hall of the cafe has played soothing music to warm up the pre-opening venue.

At around 8 o'clock, celebrities came one after another. Some of these celebrities came to support Nantong, some were invited by Han Feng from Shanghai, and some were local celebrities from Jinan invited by Chen Qingyi through friends who worked as media.

In order to cooperate with the opening of our "Sea View Coffee", Lotte Mart's open-air parking lot is prohibited from parking on all sides. All vehicles will be parked in the underground parking lot to give up the location for our guests to park.

The gathering of luxury cars began to take place, which was naturally the effect we needed, or it could be said that we deliberately created it. This marketing method has been successful in Nantong, so we will naturally not abandon it.

At 9 o'clock, the originally spacious parking lot was already extremely crowded at this time. Our coffee club was already in a prosperous business circle, which naturally attracted many onlookers. Many people even took out their mobile phones or other shooting tools to capture luxury cars gathered at the scene, and discussed it. Of course, these are all expected. What marketing fears the most is that there is no topic.

Before the opening of the Jinan store of "Seaview Coffee", we had already spent a lot of money to place advertisements through various advertising channels. At this time, the advertising effect began to appear. Although it has not officially opened, high-end people have come to apply for VIP cards one after another. This time, our minimum VIP processing amount reached an astonishing 5,000 yuan. The minimum recharge in the future must not be less than 1,000 yuan, and there is no promotional behavior. VIP cards will be restricted every month after the first month, with a maximum of 100 cards. It is claimed that this is to prevent excessive customer sources and overload operations in the store affecting the consumption environment. It is actually a hunger marketing implemented in disguise.

In addition, we also focused on packaging of membership cards. Each VIP card sold has a special card box made by "Seaview Coffee". This card box is carefully carved from precious red sandalwood. The production cost of each card box is as high as 1,000 yuan. In response to this, we also proposed another marketing model to guide consumers to give our VIP card as a gift to their leaders and relatives and friends, because consumption here is a symbol of identity. Giving us VIP card represents recognition and respect. This is also a marketing activity that makes full use of the consumer needs of high-end consumers that urgently need to realize their own value.

.........

At 9:18, "Sea View Coffee" officially opened in Jinan. The content of this opening event was very simple, focusing on the arrangement of the event site. Inside the venue, we arranged for pianists to perform, and outside the venue spent a lot of money to rent the most advanced projection equipment and surround display screens from the Shanghai stage design production company, presenting the entire three-dimensional consumption environment and special decoration in the store. At the same time, a violin performance team composed of 12 handsome men and beautiful women were hired to perform live. Chen Qingyi and a female anchor from a local TV station explained the establishment background, business characteristics, etc. of "Sea View Coffee". As the CEO of "Sea View Coffee", I only briefly stated the opening speech, and did not resign as passionately as when the "Fatty File" opened... Our positioning is high-end, and the consumer group is also a social elite, so naturally I will not do some low-end gifts, street performances and other similar activities.

.........

After the opening speech, I returned to the inner hall of "Sea View Coffee" to entertain the guests. After a busy hour, I finally found a moment of free time to return to my office and prepare to smoke a cigarette to rest for a while.

After smoking half a cigarette, the office door was opened. Mr. Gao from Creative Advertising came in. He smiled and said, "If you know you, just shrank here to smoke."

"Please sit down, Mr. Gao." I smiled and stood up to greet him, and lit a cigarette for Mr. Gao.

"You boy is amazing now! You have the momentum to give guidance to the country!" Mr. Gao took a puff of cigarettes and said to me.

I said in a joke, "I just haven't stood at the highest point yet!"

Mr. Gao said to me without saying jokingly: "The flowers are already in full bloom, are you still afraid that they will not be gorgeous?"

"I hope so." I smiled.

A cigarette was about to finish, and Mr. Gao asked me again: "I heard that you set up a studio, similar to a marketing agency?"

"Yes, at present, this studio only serves my own brand, and the brand building project of Fatty Archives acquired by Huali Group."

Mr. Gao sighed and said, "It seems that our cooperation with Li Jingxuan is coming to an end."

"Mr. Gao, what do you say?"

President Gao said to me with a bitter face: "I won't go around with you. Obviously, President An's project will definitely be given priority to your studio..."

"Mr. Gao, you are really worried about this. Angel and I have always been independent in our careers. Here I can guarantee you that my studio will never intervene in any of Lijingxuan's projects." I said to Mr. Gao very seriously. This is not only a favor for me to sell Mr. Gao, but also what I really want.

"I feel relieved with your promise... Zhang Yixi, you are really good and moral. There are too few young people like you in the mall now." Mr. Gao stood up and patted my shoulder and said, and he could see that he was in a good mood after receiving my promise.

I smiled and responded. He would remember the favors of people like Mr. Gao in his heart, otherwise he would not have ordered dozens of cars at the auto show I was responsible for last time.

After chatting for a while, Mr. Gao's expression became serious and said to me: "Yixi, I thought about something, but I still feel it is necessary to tell you."

Mr. Gao's expression made me feel a little uneasy, and I asked, "What's the matter?"

President Gao was silent for a long time and lit a cigarette. He took a deep breath before saying, "The prince fell in Singapore. Several major projects have problems. His father was also in a state of great concern. Because he drew funds to support the prince's projects in Singapore, the domestic projects were also unable to operate due to shortage of funds. Party A is now collectively taking the blame, claiming huge liquidated damages from them. The bank has also stopped loans completely, and all financing channels have been blocked..." After saying that, it took a long time before sighing and saying, "The family is in trouble!"

I felt inexplicably, but I must have felt sad for the prince. At this time, he must have fallen into the lowest point in his life. If it is really as Mr. Gao said, then the main responsibility for this crisis must be on the prince. He must be full of frustration and self-blame, plus emotional injuries... There is no need to describe his pain anymore!!

Mr. Gao looked at me who was silent and said with a bitter look: "The prince's father and I are old friends who have been with each other for many years. I feel very sorry and sad to learn about this. I immediately supported him 10 million, but it was really a drop in the bucket... I also tried my best!"
Chapter completed!