Chapter 3: Strong Opponents
When the prince and Han Feng made an appointment to go fishing on the weekend, I was still nervous all the time and put myself in work, as if I turned into a work machine. I can't remember how long it took for me to participate in a group activity with my friends. Sometimes I was curious about the reason for doing this, but I never got the answer. When my friends talked, they said that I was venting. In fact, I really don't understand why I was like this.
After a busy weekend, I suddenly received a call from Wang Jing, saying that he was on a business trip in Nantong and wanted to get together with me.
Over the past year, Wang Jing and I often gathered together. Basically, I would invite him to Yangzhou, and when he came to Nantong, he would naturally invite me. But I no longer drink, but this did not affect our friendship.
At noon, I called Wang Zi and Han Feng and went to Wang Jing's appointment together. This time, he unexpectedly brought two strange men.
After we sat down, we introduced each other and Wang Jing said to us: "This is Liu Jie and Zhang Cun, my colleagues at work, and my brother."
I, Han Feng, and the prince greeted them respectively and started eating. Except for me, they all drank white wine.
After caring about the recent situation, I asked Wang Jing: "What's the job to come to Nantong this time?"
Wang Jing put down the chopsticks in his hand, his expression became solemn. He said to me: "Recently, Mr. Wu and a boss behind the scenes are preparing to enter the coffee and simple dining industry. Now this project is left to the three of us."
I was a little surprised. Although I heard that Mr. Wu has been very interested in the catering industry in the past two years, I did not expect to get involved in the coffee industry.
Wang Jing lit a cigarette and continued, "We are friends, but each of them is their own. I will not go around in circles with you. Our positioning and brand strategy are exactly the same as your Haijing Coffee... We will follow your marketing strategy to complete customer traffic diversion, and the company's headquarters will also be located in Nantong."
Wang Jing's words shocked me. His strategy was a barbaric smart pig game technique. At present, our Seaview Coffee has completed its original accumulation and has gained a good reputation in the market. At this time, a coffee shop that is almost the same as "Seaview Coffee" appeared. And if we have any marketing activities, they will follow closely. Under this clinging effect, it will undoubtedly attract the attention of consumers. In a short period of time, we will use the popularity we have accumulated to increase our popularity.
More importantly, their barbaric smart pig game technique will infinitely increase our operating costs and cause both sides to fall into vicious competition. I am almost certain that the boss behind Wang Jing’s words must have a background. If there is not enough wealth, who dares to play this naked capital game?
"Who is the other boss behind the scenes?" I asked.
Wang Jing shrugged and said, "Whether you believe it or not, I really don't know, but Mr. Wu's instructions are very clear, that is, to enter the high-end coffee industry, funds are not a problem... As for this aggressive marketing strategy for your Haijing Coffee, it has nothing to do with Mr. Wu and the boss behind the scenes. It was formulated by me, who led my team. We just want to use the popularity accumulated by Haijing Coffee to quickly get to the top... Since everyone is positioning at the high-end market, they will have to face each other head-on sooner or later, it is better to fight in full swing in the early stage to form a topic effect and reduce the cost of our brand building."
I nodded, putting aside the competitive relationship, I still admire Wang Jing's frankness, but his strategy is too aggressive, but this is the mall... From now on, Wang Jing and I will be divided into two camps, although we are very good friends in private.
Wang Jing stretched out his hand to me: "I'm looking forward to the game with you."
I held Wang Jing's hand, smiled and said, "So too."
.........
After parting with Wang Jing and others, Wang Zi and Han Feng returned to the company with me. They each lit a cigarette and their faces were solemn.
"That Wang Jing is too provocative. He actually gave us a challenge letter in front of us!" The prince's tone was unhappy.
I shook my head and said, "Everyone has their own position, and I don't think he is a provocation. Instead, it is a reminder between friends. Do you want him to put a cold arrow behind you?"
Han Feng nodded in agreement with my statement and said with a serious expression: "But his targetedness is too strong... The catering industry has a strong customer flow. Once they surpass us in service and hardware facilities, we will be completely passive!"
Han Feng's concerns are reasonable. The reason why Wang Jing dared to do this is because Mr. Wu gave him the bottom line. Funds will become their biggest advantage. What we can deal with at present is to let "Seaview Coffee" go public and further gather funds to resist this competitive crisis. However, last year, the China Securities Regulatory Commission put forward higher requirements for the net assets, profits, growth rates and profit levels of catering companies listed. According to the scale of "Seaview Coffee" that has only been developed for two years, it still cannot meet this requirement.
I was silent for a long time and said to Han Feng, the prince: "Actually, I want to find out who the other boss behind the scenes is and what level of funds he will provide to build this project, so that we can also deal with it."
"Yes, but Mr. Wu has such a wide connection, it is really hard to determine who his partner is. Regardless of the boss behind the scenes, Mr. Wu is enough for us to have a drink!" The prince said with a serious expression.
Han Feng and I nodded, and remained silent for a long time. Han Feng said, "Why don't we give up the direct sales model and open a batch of franchise stores."
I firmly deny it and said: "No, our IT management platform is weak, and many processes cannot be guaranteed through the system. Once explosively expand, the complexity of information flow and people flow will increase geometrically. If the management capabilities cannot keep up, it is easy to make mistakes. By then, before the competitors can take action, we will be in chaos..."
After a little silence, I said again: "The soldiers come and prevent the water and soil. Let's wait and see if we completely overturn the sea view coffee. It is not something they can do overnight. At this time, we need a calm mind to make accurate judgments... we still have some time."
Han Feng and the prince nodded. This matter requires us to make a long-term plan.
.........
In the evening, I received a call from Chen Qingyi. She told me that she was going to attend a meeting today and would get off work later and ask me to go to school to pick up Pipi. I immediately put down all the work at hand and rushed to school.
Teacher Xia accompanied Pipi to wait for me until I came and handed Pipi to me, and then left with confidence.
I carried Pipi into the car, and he proudly took out a Hasbro Transformers from his schoolbag and said to me, "Dad, do you think my Transformers are handsome?"
I asked in surprise: "Who gave it to you?"
"Two aunties I don't know!"
My instincts tightened: "What do they look like?"
Pipi thought for a while and said, "Two eyes, one nose, and one mouth..."
I had a headache, and my pie was too young, so he couldn't use adjectives to describe his appearance characteristics...
I secretly thought about "Will there be Angel?" and then denied that Pipi had met Angel... but also denied that it was two years ago after all, and just one thing, he was only a little over three years old at the time, and it was very likely that he had not remembered Angel.
Chapter completed!