In early spring, when the weather is warm but still cold, Lao Mu's third company has opened. On the door of a modern small courtyard near Tiantan Park in Xuanwu District, Beijing, a plaque with gold characters on a black background shines brightly in the sun. On the plaque are three gilded regular scripts.
——Mu Huatang.
"Sister Qiu, when I was in school we had a feud with books and couldn't see each other." Lao Mu and Zhuo Qiu, who came to congratulate him on the opening of his company, said, "But now we have set up a cultural company. Why do you think it's so ironic!"
"Life is constantly changing and sublimating. Zhuo Yang used to be a scumbag, but now he's not a master and a doctoral student?" After Zhuo Qiu finished speaking, he looked up at the plaque again. "Mu Huatang, well, the name is very good.
Haiyang has always liked reading, so this name is appropriate."
Muhuatang Cultural Communication Company! The name was given by Haiyang, which is taken from Li Bai's poem - listen to string music when you meet, and sit solemnly in the Huatang. It not only captures the word "Mu" of Lao Mu, but also coincides with Lao Mu.
The origin and intention of starting this company.
Last year, Lao Mu's repressed emotions were aroused by the a cappella performance of the Peking Opera "Snowflakes" at Guangde House in Dashilan. That day, he cried so hard that the sky was dark and the earth was dark, frightening Hou San'er and Shihan who came with him.
Early the next morning, Lao Mu flew back to Xi'an. After leaving the airport, he went straight to the Xi'an Martyrs Cemetery, knelt in front of his father's monument and cried a lot. With tears and crying, Lao Mu and his father
All the right and wrong grievances have disappeared, whether it is resentment or guilt, it has become a thing of the past. With the death of his father and his own crying, they disappeared in the past time.
The outstanding military exploits that my father was remembered by future generations are not important, nor is the simple and crude way of educating the family's children. These have been returned to the thick loess and the passing of time with his father. The only thing left in the world is
It is this tombstone, and I am the son of the father under the tombstone.
Lao Mu cried so hard that he even alerted the staff of the Martyrs Cemetery. They were worried that something might happen to him because of his crying, so they notified his family according to the contact information recorded in the file. It was only after his two sisters arrived that they finally managed to persuade Lao Mu.
Without this heartfelt cry, Lao Mu would eventually be persecuted by the depression in his heart and overwhelmed by the confused emotions. It can be said that "Heavy Snow" that day saved Lao Mu, which made him
He developed a strong curiosity about Peking Opera.
After spending a few days with his mother at home, Lao Mu returned to Beijing and became deeply immersed in performances in various small theaters, and couldn't forget to leave every night.
Lao Mu not only did not go to school well, but also did not have any artistic ability. He did not even listen to popular songs before. He hummed a few words of Cui Jian or Jay Chou and just followed Zhuo Yang and Haiyang to make noises. But because of the emotion and sadness in his heart,
He was fascinated by traditional operas including Peking Opera.
Lao Mu could not understand the background origins revealed in these traditional operas, nor could he feel the traditional culture conveyed between Shengdan Jingmo Chou and the genre, the colorful aesthetics, the exaggerated rendering power of national art, the singing, chanting, sitting and meditating.
The old Mu knew nothing about the high and low depths of music and the accompaniment art of skin-yellow gongs and drums. He was only intoxicated by the charm.
People generally like meteor music and pop art when they are young, but as they grow older, the charm accumulated in traditional art will gradually impress their hearing and soul, which is what people often call taste. This is the taste of life, and everyone
Personal life experience is closely related to the social environment in which one lives.
Although Lao Mu is still very young, he has also tasted a lot of real life. He is also a person who is good at thinking and has a beautiful heart. Now Lao Mu feels much more mature than his peers. The most important thing is that Lao Mu is a
People with stories.
After being obsessed for a while, Lao Mu figured out his next step. Originally, he had been worrying about where to develop next. The auto parts company and 4S store have completely embarked on the right track of healthy development, and the future is nothing more than making more money.
The problem of less money is not of great significance. Lao Mu had some spare money, so he wanted to find something interesting to do.
Through a period of pursuit of traditional folk arts, Lao Mu learned about these traditional cultures and the dilemma faced by folk artists. In today's impetuous and utilitarian society, people are keen on fast food culture and fast rhythm, and traditional arts have been abandoned by the public. Photo
If this continues, it may not be long before these splendid national art treasures may truly become "cultural heritage" and will only exist in the obscurity of records and highbrows.
Lao Mu had the idea to do something about this, and he thought it was very meaningful. Lao Mu's original intention was very simple. He hoped that many years later, people who like these arts would still find something to appreciate, and he also hoped that many years later, people who like these arts would still find something to appreciate.
After that, there are still many people who are passing on these arts. They don’t have to be prosperous, but they have to survive happily.
After renting office space, recruiting staff, recruiting some idle artists with considerable artistic attainments, and reaching agreement on long-term cooperation intentions with several theaters and small theaters, Muhuatang Cultural Communication Company started its business. Although it started from auto parts repair and sales
Turning to the field of cultural industry, the span and turns are very stiff, but many aspects of doing business are similar, and nothing can stop you from being intentional.
Mu Huatang needs a lot of help in publicity, and there is no more suitable media than Internet tycoon Li Xiaoqing's 'ec Technology'. Lao Mu paid a visit to Li Xiaoqing when the new company was proposed.
'ec Technology' has been successfully listed on Nasdaq at the end of 2006. Money making in the IT industry is very crazy. Now Li Xiaoqing's personal net worth is close to tens of billions. She is no longer the rich second generation who was like a flower before, but
A leader among the young generation of entrepreneurial figures at home and abroad.
No matter how many bubbles there are in Xiaoqing's wealth, it is an undoubted fact that she has rapidly grown into an Internet giant. Her speed and courage in making money have impressed Zhuo Qiuqiu, who is devoted to running the Yiyang field. However, the two
Outstanding women take different routes, have different resources and career directions, and these things are not comparable.
The same is true for Lao Mu. He follows the traditional industrial path, but it is natural to take advantage of the Internet. After Lao Mu met Li Xiaoqing two years ago, he has been traveling around a lot in the past two years. Although it is just a normal social interaction between private persons,
But it also laid the foundation of acquaintance for this cooperation.
Li Xiaoqing was very interested in Lao Mu's idea, so he took out some change to participate in a cultural company. In fact, the initial investment in such a small company was very small, and Lao Mu only took a few million to set up the stall. As you can imagine
For the female giant Li Xiaoqing, it is even closer to zero.
However, the partnership of 'ec Technology' is of great significance to Muhuatang Culture Company. The hype and publicity on the Internet will be the most important support for the company's sustainable development.
Lao Mu finally found his own direction and made a small contribution to the continued survival of traditional Chinese culture and art in the future. The now inconspicuous 'Muhuatang' will not only grow into an industrial giant in the field of domestic culture and art in the future
, and also become a bridge and window for the world to understand Chinese culture.
Chapter completed!