After Minghui Weibo cracked down on marketing giants, it finally officially launched the VIP authentication system.

Because of Tieba's traffic, Weibo users grew very fast, reaching a magnitude within a short period of time.

When the number of users reaches a certain number, VIP authentication must be initiated.

The reason is very simple. With many users, the probability of someone having the same name as a celebrity is very high.

Let’s put it this way, a Weibo user whose real name is Andy Lau claims that his Weibo account is registered as Andy Lau. Is there any problem?

In the same way, those people whose original names are Jacky Cheung, Donnie Yen, Jet Li... have registered with their real names, and then, on Weibo, more than a dozen Andy Lau and more than twenty Jacky Cheung suddenly appear. Isn't that chaos?

Already.

By activating the VIP authentication system, this problem can be avoided.

Jet Li v can only belong to kung fu superstar Jet Li. Even if there are a hundred people with the same name and surname, as long as there is no v in the back, there will be no confusion.

In this way, since celebrities feel that registering on Minghui Weibo is a prestige, it can also prevent interest disputes and at the same time increase the stickiness of the Weibo platform. It can be said that it kills three birds with one stone.

In fact, on the second day after Xiao Wan registered on Weibo, Wang Chunming discovered several people with the same name, and then approached Shi Niu and asked him to design the VIP authentication system.

Originally, Wang Chunming also knew some of the details and procedures of Weibo's VIP authentication system in his previous life, but he did not say it out loud. Now that the company is bigger, Wang Chunming will not do some things personally. He will design them by himself like before.

Okay, just let the people below implement it.

Moreover, the people recruited this time are all of good quality, and we can actually test their abilities.

As a result, after the authentication system was completed, Wang Chunming was very happy after seeing it, because its framework was exactly the same as the previous one, so there was nothing to modify, so he sent it for implementation.

The day after the launch of the VIP authentication system, Weibo officially launched another activity "Mild Warmth - Looking for Smiling Faces Around You".

The event notice states: "Mild Warmth - Looking for Smiling Faces Around You" will last until the end of the year, and the event will be divided into three parts.

The first link - "My Smiling Face".

All Weibo users can post their selfies with smiling faces on Weibo, and use a short text to introduce why they smile. After posting, they will automatically be deemed to have participated in the "My Smiling Face" link and participate in the final selection.

The second link - "Parents' Smiling Faces".

All Weibo users can post their father’s or mother’s smiling faces on Weibo and use a short text to introduce why their parents smile. After posting, they will automatically be deemed to have participated in the “Parents’ Smiling Faces” link and participate in the final selection.

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The third link - "Smiling Faces Around You".

Taken in class, at parties, on the subway, the smiling faces of couples, the smiling faces of classmates, the smiling faces of friends, the smiling faces of passers-by, the smiling faces of sanitation workers... In short, any time, any place, any

As long as a person is smiling, after taking a photo, you can attach a simple introduction and post it on Weibo to participate in the "Smiling Faces Around You" session.

In order to encourage users' enthusiasm, Wang Chunming teamed up with several senior executives and hired a professional artist to design a very cute "smiley face icon".

This icon will be awarded to all users who post photos and win in the final review, just like VIP users, highlighting the difference.

"Don't tell me, your idea is too good." Zhang Huihui said with a smile, I really don't know what you have in your mind.

"Yes." Shi Niu also nodded. The last time he marketed the large number, the number of users that had been growing rapidly slowed down a lot.

As for the next few competitors, they did not expel the big players, but provided disguised support, just to compete with users.

As long as the number of users can be exceeded, then no matter what, no matter what means.

Shi Niu has been worried about this for several days, but there has been no reliable solution.

The method proposed by Wang Chunming made Shi Niu's eyes light up. As soon as this activity was launched, not to mention people outside, people in the company started taking selfies.

There is no doubt that "Mild Warmth - Looking for Smiling Faces Around You" became very popular right away.

Why is it popular?

First of all, the theme is very warm. Slightly warm, it not only corresponds to the Weibo platform, but also points to the small touches and happiness of ordinary people.

The smiling face is even better explained. Laughter is a human privilege and the most beautiful expression. People only smile when they are happy and satisfied.

Laughter represents a kind of perfection, a kind of recognition, represents living and working in peace and contentment, and represents peace in the world.

Moreover, the launch time of this activity is also good enough, because it is during the May Day holiday.

The smiley face campaign immediately became popular on Weibo, and then spread to become popular on the domestic Internet.

Many people saw their classmates, friends, and colleagues participating in the Smiling Faces event and found it interesting, so those who had not registered registered accounts one after another and joined the event.

Many people who think they are handsome or beautiful are very confident in their appearance and have started to take actions of their own.

Moreover, backstage, it was discovered that the Smiley Face event attracted a large number of models and third-rate celebrities. They were smart and soon saw the influence of the Weibo platform, and began to use the event to increase their presence.

What if a wealthy businessman takes a fancy to him? Wouldn't he suddenly turn over? Besides, the big boss Wang Chunming is a single man, a diamond king and a fifth-level man. What's wrong with having a girlfriend? What if she falls in love with him?

The "Parents' Smiling Faces" section touches the heart of those who are grateful and filial.

As the saying goes, filial piety comes first among all good deeds. Filial piety has a deep-rooted cultural foundation in China.

Promoting filial piety not only represents the inheritance of traditional national culture, but also represents the degree of civilization of a country and nation. Therefore, "Parents' Smiling Faces" sublimates the theme of the smiling face activity and makes the activity more warm in connotation and extension.

, thicker and more humanistic value.

In fact, "Parents' Smiling Faces" was the most tearful of the three sessions.

Compared with the various beauties, handsomes, young people, prettiest and contented people in "My Smile", the photos in "My Parents' Smiles" are much more simple and real.

Many. In the photos, they may not be bright, they may not be so confident, their faces may be full of wrinkles, or they may even suffer from various pains suppressed by life.
Chapter completed!