In fact, how to mobilize the audience's emotions is a complex knowledge. Nowadays, many variety shows are not popular. Forcibly presenting chicken soup to sensationalize is one thing, but more importantly, it is actually unable to attract the audience to participate.

Why does publicity seem stiff? In essence, it is a matter of separation of perception.

Some celebrities and variety shows are too purposeful, the program team and host's cue topics are too straightforward, and the celebrities themselves are absent-minded and have no interest in the program itself. They just wait for the promotion period to be completed quickly and get off work. This kind of thing

If there are too many, the audience will know when they see today's guests, "Oh, they are going to promote the recent drama, right?" Naturally, they will feel that they are all forced cues and they will not be interested in watching.

The same is true for programs that promote positive energy and focus on positive melodies. The program team's intention to convey beauty and warmth to the audience is not wrong. It is also a good idea to use variety shows to discuss meaningful and in-depth topics, but it is just that it is actually implemented.

Due to various reasons, the audience was unable to be emotionally involved from the beginning. The audience was unable to immerse themselves in the program, and subconsciously felt that these forms were too preachy, so they did not want to watch it again.

Looking back at "Who Is the Murderer", its model is beyond imagination, with its novel role-playing settings, suspenseful and interesting reasoning framework, and even the hilarious "hard-core propaganda" of Luo Han, Qin Feng and others.

It's like something a novice can use.

…What’s more, Qu Nan is also a film and television director!

In fact, if you think about it carefully, what these people were chatting about just now has nothing to do with the theme of the program "Who is the Detective". From the perspective of a single product, it doesn't matter even if this section is cut.

But those who truly realize its value, such as the host Lin Yuqin who is watching the sixth round of works, suddenly have pupil shock.

"Hello?"

He immediately dialed a number on his mobile phone, "Editor Zhang, it's me, Xiao Lin, Lin Yuqin. Hey, hey... yes, I want to talk to you about something..."

Meanwhile, the editing room.

"Okay, okay, this section is OK, you can add subtitles."

Qu Nan wiped his sweat, took a short break, picked up eye drops and put a few drops into his sore and red eyes.

When he closed his eyes, he seemed to hear the buzzing and vibrating sound of his mobile phone placed deep in his bag.

"Hiss..."

Qu Nan couldn't help but feel his teeth sore.

He knew, he knew—how valuable Teacher Qin’s plan was!

You don't need to think about it to know that there are many people calling to try to negotiate the copyright of "Who is the Detective"? Qu Nan was not mentally prepared and did not dare to answer any of them. He had to use the excuse of being busy with editing and post-production to close the phone first.

He dropped his cell phone, but after a while, He Jiayi's cell phone also rang. Obviously in this circle, it is very simple to get the contact information of low-level interns like them.

It was too late to turn off the phone now, and she was afraid of offending someone because of the subtle difference between "not receiving the ring when it rang" and "just turning off the phone and refusing to answer", so He Jiayi had no choice but to hide her phone and stuff it into the innermost part of her bag. Don't ask, just ask.

I turned on the Do Not Disturb mode and was busy checking the movie so I didn’t pay attention.

A minute later, Qu Nan opened his eyes, which were still bloodshot, and looked at his phone with complicated emotions.

It’s still too scary... Not long after the single product was launched, someone probably used double speed and fast forward to understand the context of this variety show, and then took action immediately.

Teacher Qin, this gift is too heavy——

Qu Nan wailed silently in his heart.

Putting aside the dazzling creativity and structure, the two points of "fixed publicity" and "props implantation" highlighted in the plan give it strong commercial potential value.

What is the market looking at today?

It’s exactly the commercial value!

Investors only look at profits, and all other factors are only considered as "profit risks" during the negotiation process. Whether it is character, number of fans, or anything else, what is finally presented on the desk is just a cold picture.

Straightforward data reporting.

As for "Who is the Detective", the idea is novel and interesting, the process structure is rigorous but humorous, and the theme concept is deep. The most important thing is that all the above can be connected with commercial implantation. As for how natural the connection is, whether the audience will

If you feel disgusted, wouldn’t you know it just by looking at the barrage?

The audience is laughing and enjoying themselves!

This is enough to illustrate the core issue - "Who is the Detective" has done a very good job in catering to the market!

So, which investor is not interested?

Which TV station doesn’t want to move?

Even a person like Qu Nan, who doesn't have a very broad vision, can imagine its power on the spot, let alone those old behind-the-scenes producers with vicious eyes in the industry?

Even if you follow this line and diverge freely, for example, taking advantage of the momentum of this type of role-playing and mystery-based programs to quickly create a rough variety show that is not yet perfect, you can use this limelight and popularity to get off to a good start.

.

If "Who is the Detective" was just an inconspicuous small network variety show, it might have to rely on word-of-mouth to gradually become famous, but it is different now, because "Entertainment Intern" has reached the semi-finals!

It’s time to get the spotlight!

As soon as the single product was released, it directly aroused the attention of the industry.

This is the way this industry is. It’s common to become famous and rich overnight.

After tonight, the names "Qu Nan" and "He Jiayi" will 100% be remembered by some discerning and powerful behind-the-scenes bosses, and will be linked to the program "Who is the Detective"?

Qin Jue simply - no, not simply - she just gave away a huge wealth for nothing, and also brought with it a bunch of immeasurable fame and status.

I just gave it to you...

No wonder Qu Nan and He Jiayi's eyes turned red at that moment.

Okay, okay, don’t think about it!

Qu Nan, you can’t waver now! You promised the monitor!

As a person, you should be grateful! Just do everything as originally planned!

Taking a deep breath, Qu Nan shook his head vigorously, clenched his fists to give himself a boost, and once again devoted himself to editing the film with endless gratitude and emotion.

……

"Teacher Zhan, come here, sit here!"

Qin Feng stood up and gave up his seat to Zhan Xuesong with a rare smile.

"Hey, no, no, no, no!"

Zhan Xuesong quickly waved his hand to refuse, but Qin Feng held down his wrists and shoulders.

"Don't push me around. Can you hold me down?" he "threatened" unceremoniously.

Zhan Xuesong sat down funny with his shoulders pressed down, next to Luo Han on the right, while Qin Feng smiled and moved to the seat next to him, which was the second seat from the right.

Four men with different temperaments sit in a semi-arc shape. Starting from Ming Qian on the far left, he is handsome and cheerful, gentle and gentle, solemn and upright, and bohemian. At a glance, it is extremely clear and you can easily tell who is who.

.

"Hey~ Not bad. This is so harmonious!" Qin Feng crossed his legs with satisfaction, "Teacher Luo and Teacher Zhan sit in the middle, and our program suddenly became serious."

[It’s just because they are not as wild as you hhhh]

[Really, I suddenly felt different #Hanxiao]

"What about the two of us?" Ming Qian, who was sitting opposite him, asked with a smile.

"We are responsible for styling and fashion."

As he spoke, Qin Feng glanced down at his collar, then raised his head and said, "You see, fashionable people like us have to sit a little sideways to neutralize their aura of veteran cadres."

[Hahahahaha this guy is here again]

[Indeed, your low-cut outfit is not serious at first sight #LaughCry]

"I want to make a correction." Zhan Xuesong pointed his finger seriously, "cadres are OK, seniors are not."

"Hahahahaha..."

Luo Han smiled next to him.
Chapter completed!