Chapter 432 I Seem to Be Okay Again
"What does this Fang Xiaole mean? I have been hiding for Sunday, why are I still chasing the Hammer?"
Yunhaitai, a middle-aged man with bloodshot eyes was hammering the table angrily.
Yin Jian is really too depressed.
When he was doing it on Thursday, Fang Xiaole also did it on Thursday at Apple TV.
At that time, Yunhai Station wanted to occupy the variety show schedule outside the weekend, and put a lot of resources into it, hoping to make a good start to this show.
As the mesozoic director of Yunhai Station, Yin Jian was lucky to become the director of this key program.
At that time, Yin Jian was full of ambitions and wanted to soar into the sky with this.
However, Fang Xiaole's emerged and snatched the throne of Thursday's ratings champion from his own hands.
Although this is related to the fact that Huang Yin, the female guest of the show, took on the "toxic milk" advertisement, which caused the image to collapse and caused the impact.
But after careful study, Yin Jian reluctantly came to a conclusion: his program is indeed not as good as Fang Xiaole.
Later, he learned from his mistakes, and after profound reflection and comprehensive summary, he finally made up his mind-
You must hide from Fang Xiaole in the future.
Although this person is young, he is really talented. He is in his forties, so there is no need to fight to the death with young people.
Fortunately, Yin Jian was not instigated to the cold palace by the leaders of Yunhaitai because of his failure.
After producing all the program content, Zheng Tiangao, director of the program department, gave him another chance.
This time, it is a very stable opportunity.
Become the director of the third season.
It has been aired for two seasons, with a good reputation and a stable audience base. Although this mature program is slightly insufficient in terms of creativity, it has the advantage of stability.
As long as you don't do it randomly, you won't collapse.
This is an opportunity for Yin Jian, who had just experienced a tragic failure, to accumulate strength again and make a comeback.
But unexpectedly, Yin Jian soon learned that Fang Xiaole also arrived at the 9 o'clock Sunday.
At first, Yin Jian was a little depressed.
However, as Fang Xiaole's new program released a promotional video, Yin Jian immediately breathed a sigh of relief.
Although this new program is well-created, its guests' status is too far apart and there is no way to compare with it.
Yin Jian then breathed a sigh of relief.
It seems that Fang Xiaole is not as lucky as her after all. She is always regarded as a pioneer by Apple and this time she doesn't even have enough resources to support her.
So Yin Jian completely let go of the other party Xiaole's fear and started his own program intently and quietly.
However, this silence did not last long.
When the second promotional video from noon was posted online, Yin Jian collapsed.
He couldn't figure it out. He just wanted to do a good job of a show. Why did Fang Xiaole chase after him?
What kind of hatred or grudge?!
At this time, when he heard that the director of the program department was about to see him, he had to calm down, control the muscles on his face and try to pull out a smiling expression, and come to the office of the program director Zheng Tiangao.
"Yin Jian, what do you think of the new program of Apple TV? How could Apple TV spend such a big price to make a Sunday schedule? Is there a way?"
Zheng Tiangao also lost his usual calmness as a leader. As soon as Yin Jian came in, he asked a question for three consecutive times.
Yin Jian was a little dizzy when asked. His mentality was a little broken. Where else could I do it?
However, facing the anxious inquiries from the leader, even if there is no way, I have to stand up.
"Mr. Zheng, I don't think we have to worry too much."
He said calmly.
“How to say it?”
Zheng Tiangao quickly asked.
"Although Apple TV's program is creative, I think it's too similar to Shenzhen TV's. If you really want to fight, it's the two of them that will fight first, and..."
Yin Jian thought for a while and then said:
"I think the program creativity is actually a bit monotonous. The strong guest lineup will certainly bring huge attention.
But after the freshness of the previous episodes, except for the loyal fans of a few female stars, other viewers will still become tired of a single program format.
By then, it should be our chance."
Zheng Tiangao frowned and logged into Weibo again on his computer. He started watching the promotional video he opened.
"Follow the daily life of female celebrities, this should be the core selling point of this show."
"Yes, Mr. Zheng, although this idea is indeed very novel, two similar programs suddenly emerge, which will make the audience's freshness fade very quickly!
According to my observation, it is likely that it is mainly about following the lives of female celebrities, and there is no other content.
If this is the case, we just need to survive the previous episodes and wait for the audience to get tired of this type of program.
At the same time, there is only a completely different type of program for us. At that time, the audience will naturally choose to watch our program!"
Yin Jian originally just wanted to deal with the leader and could not call for surrender before the fight started, but now he suddenly became more and more confident as he spoke, and felt that what he said was indeed very reasonable.
So he suddenly felt that he was OK again.
In the promotional video, the three popular female guests, Zhao Yue, Tang Wan and Lin Yao, are mainly highlighted, but there are not many descriptions of the content of the program.
At present, it seems to be to show the daily lives of female celebrities to the audience.
Although this selling point is novel, if you think about it carefully, the depth of excavation is not enough.
"Well... what you said makes sense."
Zheng Tiangao pondered for a moment and frowned:
"I call my daughter in this show. Will there be a female celebrity's parents attending? If so, wouldn't Fang Xiaole have another card to play?"
Yin Jian analyzed: "Family affection and sensationalism are used in many variety shows, and there is no attractive point. Even if sensationalism is too deliberate, it will also cause the audience's disgust.
Nowadays, many variety shows are trying to find a relaxed and humorous way, inadvertently sensational, both humorous and natural, and vivid and touching.
However, there are no successful examples now. Although Fang Xiaole is creative and talented, he probably has no good idea about this, otherwise it would have been reflected in the promotional video.
I guess there may be a small number of clips of female celebrities' parents, which should appear in daily life shots, such as Zhao Yue going home to see her parents, it is just ordinary, and there is no new creativity."
After listening to Yin Jian's analysis, Zheng Tiangao nodded constantly. It seemed to be coming in a fierce manner, but in fact the selling point was too single, which easily made the audience tired.
As long as you survive the previous few periods, you may have a chance to turn the tables.
So, Zheng Tiangao also felt that he was OK again.
He regained his calm smile: "Then let it be. He let him be arrogant. We should follow our own pace. After the previous few issues, we will decide the winner and lose with him later!"
Chapter completed!