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Chapter 34 Box Office Dark Horse

"The Great Flood" has become a dark horse in the box office, and the main theme movie makes a comeback!" This is the title of the "New Yanjing News".

"The box office of "The Great Flood" exceeded 30 million, and the social response was extremely enthusiastic." This is the headline of "Nandu".

After being broadcast on the news, the box office of "The Great Flood" has seen an explosive growth, growing rapidly from the previous 10 million yuan. From the beginning of the New Year to the end of the Spring Festival to the eighth day of the 19th day of the 19th day of the 19th day of the 19th day of the year, the box office has become 37 million yuan!

There were more group venues that I thought would not appear before. Schools could not organize students to watch, but enterprises and institutions could organize employees to watch, which was regarded as a benefit before the New Year.

If you want to say that this group is good and bad, the good one is that there are many tickets sold. Needless to say, the ticket price is much lower. How much is the group ticket at this time? The most expensive one will not exceed five yuan!

Fortunately, the number of viewers is quite large, at least, the number of viewers has increased by at least one million. In any case, the net increase of more than 25 million in more than two weeks. This result is definitely a super dark horse in the New Year holiday. The box office of 37 million is only less than the more than 40 million in "Seeking Away", ranking second. For a while, the name Wu Xiang was extremely exposed in the Chinese film and television industry.

"There is no protagonist of the tall and clear protagonists, no wise decision-making and decisive command. Some are just heroes, heroes who are close to our ordinary people and their heroic deeds. This is the direct impression that "The Great Flood" gives me, and it is also her most unique feature." This is what the famous film critic Jiang Xiaoyu said when he was on the movie channel program.

The comments from film critics alone are not enough. Wu Xiang probably never dreamed that the Renbao had made an editorial.

"What kind of main theme movie does the people really need!"

It's really hot, it's a big fire!

But at this time, Wu Xiang did not pay attention to these things. He has returned to the capital and ran to Han Sanping for no reason. All he has to do is to study the current domestic film market.

As for the current domestic filmmakers, they basically know a New Year's Day. This is because Hong Kong movies made a lot of money in China and realized that they should defend this battlefield. Back then, the big brother Long Yi's "Red Fan District" won a box office of 95 million yuan in the New Year's Day, which left countless domestic filmmakers drooling. In fact, it is really necessary to do it from the end of 1997, which means that it only takes a year to really value this New Year's Day.

It is indeed a little late to realize it and has paid a lot of tuition fees, but domestic filmmakers have also learned how commercial films work. The representatives are Feng Xiaogang and his team, "Party A and Party B" and "Seeking A" have all achieved quite good box offices, but not everyone does this.

Let’s talk about the third place in the New Year holiday "Secretly Fun" this time. This is Feng Gong’s amateur work of crosstalk, but the reputation is quite good, and the response from the people from all walks of life is quite good. However, this is not a commercially operated film. Her publicity efforts are not enough, so the final box office is only 9 million.

9 million is the third place, but "My Joy" is still a lucky person. At least it won more than 9 million yuan in box office, which made Feng Gong, who was originally produced at a low cost, naturally had a happy time. But some people are not so lucky, such as "Male and Women Director" by Zhao Bensan and "Three and a Half-Men" by Mr. Zhao and Mr. Chen Peisi.

Judging from the reputation, the film "Male and Women's Director" is quite good. How bad is the combination of Song Dandan and Mr. Zhao? In addition, there is also Teacher Fan, and the jokes are one after another, but unfortunately, the box office of four million was less than this, let alone the money I got.

Compared with "The Director of the Men and Women", "Three and a half" lost even worse. The movie, which was originally scheduled to be released at the end of 1998, was replaced in schedule because there were too many opponents at that time, and was moved to the beginning of 1999, so it was weaker in public opinion. Because Chen Peisi was quite high-profile before, he challenged both "Seeking Away" and "The Director of the Men and Women", but as soon as the schedule changed, it immediately made people feel that he was afraid.

Sometimes people just fight for that breath, and the same is true for the film. The change in this period directly leads to unfavorable publicity. But the story is not over yet. The response after the release of "Three and a Half Man" is quite good, and it still has a box office of more than 200,000 yuan every day, which is quite good. But just a week later, the film was not found in major cities, and it was ranked in some suburbs or villages to be released.

Chen Peisi has invested a lot in this movie. There are stars from both sides of the Taiwan Strait and the Three Lands in the cast, which is definitely a strong lineup in the late 1990s. But in the end, due to the schedule, the film only won more than 1.7 million yuan in box office and lost all its money.

Why are you so unwilling to see the bald skit king in the schedule? It’s very simple, because Chen Peisi can’t stand some of the practices of the cinema!

The word "stealing box office" was often used in later generations to secretly release the box office of a movie at the same time, but at this time, this word is about cinema concealing the box office!

Will the cinema conceal the box office? Steal yourself? Isn’t it a joke?

It’s not a joke, they did this. Because in this era, supervision is still relatively lacking. Not to mention the Internet, computers are still luxury goods. Many theaters have no supervision at all. Many people even say that they are state-owned, but in fact they are contracted by individuals. So, since the box office of a film has to be distributed to others, theater companies and investors, if I only report 50 yuan for a box office of 100 yuan, then isn’t the remaining 50 almost my own?

It's very simple, very easy, you can make money with almost no cost, and it's not illegal. Just a single statistical error can explain everything. There are so many cinemas across the country, you can't catch them.

The reason why "Three and Half-Mart" is so bad is that Teacher Chen Peisi fired a fire at the theater during an interview in public. What he said was, "It was obviously a full cinema, and I went to see it quietly, but the cinema insisted that the attendance rate was less than 50%. Isn't it annoying?"

Teacher Chen is a man who is quick to speak, but the direct result is that he will not give you face when he is scheduled, and he will not go to big cities, so he will throw it to a corner of the urban-rural fringe area.

After hearing these stories, Wu Xiang sighed so much. It seems that he is really lucky. Han Sanping told him that he did a real job in the theater, "The Great Flood", because this film is about flood control and disaster relief, and many people really don't have the nerve to hide it and not report it. In fact, this matter cannot be completely blamed on the theater. Their management is not good, and their years of losses have made them use this trick.

However, as a rebirth, Wu Xiang immediately thought of a lot, just like Stephen Chow's "A Chinese Odyssey". Many people say that this movie was popular because of pirated VCD, and because college students like to watch it. The box office of this movie was extremely bleak when it was released, with only 5 million nationwide, and many people cursed after watching it.

But Wu Xiang clearly remembered that he watched this movie when it was released in Shencheng. Not to mention anything else, the scene he watched was definitely full. Even the aisles of the theater were full of people, and no one scolded them because they were laughing for no time.

The market is such a market. It seems that Wu Xiang's "The Great Flood" can achieve such results now, but in fact it is like walking on thin ice. Wu Xiang's heartlessness has no feeling, which is really weird.

I can only say that Wu Xiang made the right movie at the right time and met many people who helped him. He responded to that sentence, "I am very helpful if I get the truth...
Chapter completed!
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