Chapter 190 Bottom Line
Now, since Nokia has the intention to throw out this bag, I am really sorry for this god-given opportunity if I don’t take advantage of the situation.
Thinking of this, Duke did not have the excitement of Cai Siqiang at all, but sorted out his ideas and analyzed calmly: "According to the current trend, without our technology, it would be a matter of time before Nokia's mobile phone died."[]
"Now we have to inject technology, but also money to save them from an almost dead situation. Caicai, you actually say we have made a profit."
"You have to know that we can live well without it." Duke couldn't help but sigh, "So, if you really have 50% of the shares, no matter how you look at it, Nokia has taken a big advantage. A piece of non-performing assets may be revitalized, and there is no need to pay a penny. Of course, they are very happy with such a good thing."
After being poured with a basin of cold water by Duke's pocket, Cai Siqiang began to slowly wake up from his excitement. "But, Duke, we also got our own share. You should know that last year, Nokia's mobile phone sales exceeded 200 million units, and this number was very large. After injecting our technology, if the mid-to-high-end sales volume can reach more than 50 million units, the profit will be very huge."
"Even if the average price is only US$400, 50 million units will have a operating income of US$20 billion. With the low-end part, there is no problem with annual sales exceeding US$30 billion. We can get a lot from it even if we have five or five cents."
In Cai Siqiang's view, using US$1 billion in investment and technology injection to obtain annual sales of US$15 billion in operating income and at least US$3 billion in pre-tax profits, this investment income ratio is already quite cost-effective. The development of SAL is like adding wings to the development of SAL, which is equivalent to directly creating a new SAL.
This should be considered a win-win situation, right?
"Caicai, please don't be so hungry, okay?" Duke said with some regret. "The future of mobile phones will definitely be on high-end products, and judging by the technology we have now, we are fully qualified to participate in the competition in this high-end market."
"Of course there is no problem in cooperation with Nokia, but in this matter, we should focus on myself." Duke said, expressing his attitude on this matter clearly.
Cai Siqiang was silent when he heard Duke say this. Although Cai Siqiang was very eager to promote this cooperation, he also knew that all this depends on Duke's attitude. Although Duke had basically not refuted his opinion in business before, it was definitely not that Duke had no power to veto it, but that he was optimistic about his decisions without any mistakes.
Today, since Duke is no longer optimistic about the cooperation between the two parties, this opportunity seems to be a very good one in his opinion, is just a cloud of clouds.
"But, what kind of strategy should we adopt?" Cai Siqiang asked. Duke had to make a decision on this major policy. Cai Siqiang now wants to figure out what Duke's bottom line is in this matter, otherwise he would not be able to grasp it in detail.
Of course, Duke is not naturally rejecting the cooperation that Nokia has come to the door, but does not want to let his peaches in mobile phone research be picked by Nokia, a down-and-out mobile phone market, pick it away.
If Nokia can be completely won at a reasonable price, it will of course be a very cost-effective thing. I just don’t know how much the other party’s offer price is, and whether SAL can afford this offer price.
The Nokia brand alone is of great significance to Duke now. It took Nokia many years to achieve the world-renowned brand today. In fact, Duke believes that the most valuable thing in Nokia may be this brand.
Another valuable thing should be the large number of patents that Nokia has accumulated in mobile phones over the years. With these patents in hand, Duke and others can do their best without fear of any attacks from patents, because in Nokia's patent library, there are also many that cannot be avoided by mobile phones.
Perhaps, it is precisely because of these considerations that Nokia has come up with cooperation suggestions that each account for 50% of the time. In Nokia's view, this is basically a condescending remark.
This offer can be said to be ridiculously cheap. If it were ordinary people, they would definitely be as excited as Cai Siqiang when facing this offer. They entered the mobile phone industry giant for $1 billion. This opportunity is really rare.
But this is just the idea of ordinary people, because they have no idea how many new technologies Duke will launch in mobile phones.
In Duke's product strategy blueprint, there are big plans and big attempts in the mobile phone business. How can you share the chicken that will lay golden eggs in the future with others for the sake of immediate benefits?
"You try to talk first and see how much we will pay if we acquire Nokia's mobile phone business?" Duke said. "Of course, if the acquisition is not true, it is OK to adopt a joint venture. But we must occupy at least 51% of the new company's shares and get the right to speak. This is our bottom line."
Judging from Nokia's current market value of about $20 billion, the mobile phone business revenue cannot account for even one-third of its revenue, and its profit is even negative. From the perspective of assets alone, the price of a complete acquisition is about $5-6 billion, and with a certain premium, it should not exceed $8 billion.
The valuation is not low. When Siemens transferred its mobile phone business to BenQ, it not only did not charge a penny, but also gave more than 400 million US dollars in dowry fees. Because if Siemens implements bankruptcy liquidation for this loss business, the expenses in disbanding and appeaseing workers will be far higher than this expenditure.
Compared with HTC and BlackBerry, this price alone can be considered cheap and affordable for Sal, but Duke would rather acquire and integrate these two companies with relatively single businesses. Nokia has a long history and has been too brilliant in the past. The integration after acquisition is much more difficult than these two companies.
You should know that Nokia, which has always insisted on independent design, production and sales, has a huge employee burden that can make giants like Microsoft have a headache, especially for European employees. A strong union can make everything the company handles very expensive.
I remember that Nokia had already sold its luxury mobile phone brand Ve
tu, Duke guessed that Nokia's senior executives might have been disappointed with the mobile phone business, and hoped to put aside this burden as soon as possible or try to reduce this burden as much as possible. At this time, Duke felt that there was really no need to be a living Lei Feng who helped him in time.
Chapter completed!