By winning the huge patent battle with Apple, the reputation of New Nokia Mobile has risen sharply. In China, angry young people who have regarded New Nokia Mobile as a national enterprise, claiming that this is the greatest victory achieved by the industry in 1848 and has a milestone role.

Of course, they didn't know that in the secret, the new Nokia Mobile also fought with Samsung, Microsoft, Qualcomm and other big guys, and got the opportunity to escape unscathed. These companies just sent lawyer letters and had not entered the litigation process, so everything was quietly passing by like a wind. When they came here with excitement and returned in a defeat, everyone was even more secretly. [..com]

New Nine Astronomy even launched a huge demand. On the New Nine Astronomy site, some enthusiasts even gave many candidates for the new Nokia Mobile name for everyone to choose. Now the voting results of a week show that among the more than 3 million votes, the two names "Huaxia Mobile Communication Equipment Company" and "Yanhuang Mobile Communication Equipment Company" ranked in the top two candidate list, and received about 30% of netizens' votes respectively.

On Sal's real-name Weibo, the number of netizens who signed and supported Sal also exceeded one million.

"Duke, what do you think about the company's name change proposed by netizens?" Cai Siqiang took these dynamic reports summarized by the public relations manager, which were completely unexpected for the new situation.

Faced with the surging national sentiment of netizens, Duke also scratched his head a little.

There is no doubt that the emotions of these netizens are a sharp double-edged sword. If they are well guided, they will greatly consolidate the foundation of the new Nokia Mobile in China. If they are poorly guided, they will most likely be misunderstood by these somewhat extreme angry young people.

"But we are not only targeting the domestic market." Dong Feng opposed changing the company's name. "Our sales in China only account for one-fifth. After the name change, domestic sales may increase significantly, but the foreign market will definitely be greatly affected. After all, the Nokia brand is a very high-profile brand at home and abroad."

In the face of Dong Feng's opposition, Cai Siqiang was also very hesitant. Because Dong Feng's words made a lot of sense, he finally broke Apple's obstacles. Now is the time to catch up. If there are any major fluctuations, it will be really difficult to open the international market.

"Can't this happen like a solution that is the best of both worlds?" Duke asked. "In the agreement with Nokia, we now stipulate that we can only use the Nokia brand for five years. Five years later, the two sides will renegotiate again. Given the indifferent performance from Nokia in this patent war, I don't think Nokia will have a good negotiation with us in five years."

Since Nokia and New Nokia Mobile now have 30% stake in New Nokia Mobile, they are actually two companies that have no direct relationship. In the previous acquisition agreement, Nokia authorized New Nokia Mobile to use the "Nokia" brand on terminal products for 5 years, that is, from May 1, 2014 to May 31, 2020.

At the same time, an exclusive agreement was signed, that is, within 5 years, the new Nokia Mobile will not enter the system equipment market, and Nokia will no longer intervene in the terminal equipment market.

After Duke said this, everyone remembered that this matter was not that simple.

If one does not have a long-term plan, one will have immediate worries. It turns out that the brand we are using now has a five-year transition period, and it is very likely that we have to give up whether we are willing or not.

"So it's a good thing for us to change our name now?" Cai Siqiang was also moved by the possible situation proposed by Duke. Although he won the patent battle, there were too many lucky factors in the middle, which was basically a miracle that could no longer be replicated.

If there is another trademark war in New Nokia Mobile in 5 years, then when the dominance is in the hands of the other party, Cai Siqiang dares not expect another miracle to happen again. Thinking of this, Cai Siqiang suddenly remembered the Wanglaoji trademark war a few years ago.

"We must prepare for the future." Cai Siqiang made up his mind at once. The brand Wanglaoji was created by his agent, but in the end, the brand worth tens of billions of yuan was still taken back, making the agent cry without tears. If Duke had not mentioned the brand licensing agreement with Nokia today, Cai Siqiang would have almost forgotten.

"But the change is now, which is not conducive to our product promotion. Now we have finally solved the problem of ban on sales. Basically, we have started to resume normal sales. Advertising and promotions are carried out according to the new Nokia Mobile. This change is really too big." Dong Feng said bitterly.

It’s not that he complains deliberately, but that’s the case. For overseas market users, who cares about your contribution to China’s national industry? Perhaps what domestic angry young people talk about may be what they dislike?

"Perhaps we can adopt a dual-brand strategy like a navigation device product." Because Du Chengyi, who performed outstandingly in this patent war, has now been qualified to attend the core management team. He couldn't help but make careful suggestions when he heard this.

“Now we continue to use the Nokia brand for sale, and we will first launch a new brand in the country.

That is, for existing products, we can consider appropriately using product models as the focus of our publicity, and perhaps we can build the product series into a new brand later. Just like Apple’s iPhone or iPad, we can actually basically be regarded as a famous brand now."

When everyone heard Du Chengyi's new idea, they suddenly felt their eyes lit up. Although this would cost a lot of money, many brands would need to invest in publicity, considering the severe crisis of brand recovery in the future, it is also essential to build a brand of their own.

And the earlier you are, the more proactive you are. Now launching a domestic brand is just right to take advantage of the current good atmosphere in China, and it can save a lot of promotion costs. As long as the middle is properly operated, it is not a fantasy to create a new domestic brand in one fell swoop. As for international brands, it is also very ideal if they can slowly transition from the current product model.

Now it is not as good as starting from scratch when there was nothing at the beginning. Now there is the huge production capacity and reliable production quality of the new Nokia Mobile. As long as a new suitable model is launched for China, according to the current national mood, it is definitely not much worse than Apple fans or something?

This is the best opportunity to launch a dual brand.
Chapter completed!