Chapter 297 Research
182, 34, 6, Shu Ya held a pen and filled in a few numbers on a piece of paper. There were already a bunch of numbers written on this row of numbers. Now after 6 pm, Shu Ya, who had been staying in the supermarket appliance sales office for a long time, was still silently observing the responses of consumers who came to buy and Feihong Color TV promotional staff.
She now wears makeup and becomes a professional woman in her thirties. She is the leader of the market research team of Feihong Company. The stylist selected by Shu Ya is very successful this time. Basically, no one in the mall recognized her as the beautiful wife of the new wealthy Dr. Duke, although the two assistants next to Shu Ya look too tough.
Feihong Co., Ltd. has placed a promoter in this supermarket. The promoter has been told that a company market investigator will come to investigate today. His boss told the elder sister, who is in her forties, not to be nervous, but to do what she usually does and not do extra moves.
However, this person is called Sister Zhang. The promotional staff who talks a lot on weekdays is still very nervous. Although she is not sure whether the investigation has a direct impact on her work, Sister Zhang subconsciously treats Shu Ya and her party as a superior inspection team.
So when faced with customers coming to the door, Sister Zhang seemed to be more enthusiastic today. As long as there were customers passing by, Sister Zhang would come forward and greet him enthusiastically. When no customers passed by, Sister Zhang would also stay in front of her own TV wall, instead of chatting with colleagues who promoted other brands next to her as usual.
This supermarket next to the 4th ring of Beijing is located in an average location, and today is not a weekend, so there are not many people visiting electrical appliances. According to Shu Ya Xiaoban Day statistics, today it seems that she is interested in TV. There are 182 consumers who have passed the TV series, of which 34 are interested in inquiries with the promoters. Six people finally bought Feihong Color TV, and three of the 34 people finally bought color TVs from other brands after asking.
During this period, the supermarket sold a total of 20 color TVs. Basically, they were low-end 34-inch and 42-inch products. Three customers who ran orders from Feihong promoters came forward and asked about the reason. Two people were because other brands had a 50 yuan cheaper color TV. The other one thought that the sample playback effect of another brand looked better.
Similarly, after the explanation of other brand promoters and then came to Feihong to compare the customers, the choice factor was ultimately dominated by price. In general, the same size and price, the brand that customers consulted first had the advantage. After all, the customer actually had some tendencies before choosing to consult.
When the price varies, even 50 yuan is important for the customer's choice, especially for the ultra-low-end products around 1,000 yuan or 2,000 yuan. Everyone cares more about the price. Shuya conducted a simple survey of every buyer. If the customers who come here to buy are not renters from outside Beijing, or the landlord who provides rental housing facilities.
Today, Feihong's sales are about 15,000 yuan, which is not a discount promotion. During the chat with Sister Zhang, Shu Ya roughly understands that this is the regular level. On average, sales are only 400,000 to 500,000 yuan per month.
Shu Ya simply calculated that the gross profit of this sales was about 10%, which means that the store contributed 40,000 to 50,000 yuan to the company. However, the sales expenses, in addition to paying about 6,000 yuan for Sister Zhang’s salary and social security, will also cost more than 10,000 yuan for the supermarket to enter the store, which is about 20,000 yuan.
In other words, half of the gross profit of Feihong in this store is spent on sales expenses. This is not the case that the store wants to hold various activities such as anniversary celebrations, National Day, and Spring Festival. It requires Feihong to provide zero profits or even lose money and special-price models. This is another considerable expense. Although it seems that sales volume has skyrocketed by hundreds of units, it is actually a loss to make a lot of money.
Comparing the gross profit of Mi Company's e-commerce sales expenses of 10,000 yuan, Shu Ya wanted to cry after reading these data. No wonder the sales volume of more than 10 billion yuan a year. If the company controls the expenses well, it can make a profit of several hundred million yuan. If it is a little worse, it will be a loss.
This inefficient sales channel has really dragged down too much on the company.
However, if it were not for low-end products, Shuya believed that Feihong's sales would drop by at least one-third. Because Shuya saw that similar competitors did not set up promotional agents in this store, very few sold them.
If there is no shocking new product launch, Shu Ya asked herself that there is almost no way to solve the problems of Feihong Company this century. Not to mention her, she would be helpless when it comes to someone else to face this situation.
Fortunately, the company also has Duke. Inadvertently, Shuya remembered that hateful guy again. If it weren't for Duke, the company would have basically no chance to launch a shocking product, so it would be easier to achieve a gorgeous transformation.
But why did this hateful guy do that kind of thing? It was a turmoil all over the city. The two of them had already had an ambiguous relationship with MIT. I knew it myself, but I just thought that I would not stay at MIT for long, and then everything would disappear when the distance was far apart.
Who knew that these two people were so long-lasting in love? First, Susanna called herself across the ocean and asked to come to China. Although Susanna had many reasons, Shu Ya actually knew that Susanna actually had only one reason, that is, Duke is now staying in China.
This fairy-like beauty must have been unforgettable to Duke's old love, and deep roots. Shu Ya subconsciously felt that her original idea was really a bit outrageous. Time and space did not cut off the endless affection between the two. Seeing Susanna begging her, this foreign girl seemed to be unable to extricate herself.
For Susanna, putting aside this matter, Shu Ya actually appreciates this. This is a storied figure at MIT. She is actually very talented. Compared to herself, Susanna has a more rounded experience and personality, and is especially suitable for public relations planning and promotion. Mi can achieve this level today, Susanna actually makes a great contribution to her, the president.
It was Susanna who mobilized her connections and gradually turned Mi Company from a concept to a hot newcomer. Today, after Clement's new product for deaf and mute disabled people was launched, it has once again caused a new sensation in the United States after Susanna's planning and promotion.
Through brain wave recognition, people with deaf and mute disabilities can communicate. Although the learning process is relatively long, auxiliary equipment with such revolutionary functions immediately became a popular hot item on the market after being widely promoted. How great it would be if there was no Duke in Susanna's world.
Shu Ya was thinking about it everywhere, but suddenly, she found that the two bodyguards around her seemed to be a little strange and stared in the same direction.
Chapter completed!