The indefinite car import restrictions brought out by the commercial department have made the domestic automobile industry feel like a shot of blood. Several major automakers holding high-end models are staring at the mid-to-high-end car market that has suddenly been vacant for more than one million vehicles. Audi and BMW have clearly stated that they will increase domestic production to meet the needs of users.--)

Li Hao from Oriental Qiyang was also very jealous after seeing it. He originally planned to focus on models ranging from 150,000 to 300,000 in China with Oriental Qiyang's current foundation, plus Opel's brand and new models, and after using the Ate series of models, he approached the domestic Automobile First Group and became the leader of the Second Group, and then launched Opel's higher-end sub-brand. Obviously, this is a relatively safe plan.

However, facing this sudden and excellent opportunity, Li Hao insisted on changing the original stable development plan. He advocated that he would attack the whole line now and make efforts at the high, medium and low line.

In order to effectively separate high and low-end brands from different regions and avoid confusing the value of the brand, Oriental Qiyang plans to adopt a multi-brand operation method to allow the Opel brand and Qiyang brand to focus on a specific market segment.

According to Li Hao's re-formatted plan, Dongfang Qiyang uses different models to attack at different prices at high, medium and low prices.

Models under 200,000 adopt the original Qiyang Automobile brand, add the concept of smart cars and improve the new production line, new high-quality models plus the original Qiyang brand should also have strong competitiveness in this mid- and low-end car market.

The range with a large sales range of 200,000 to 350,000 yuan and the most profitable amount is left to the Vida sub-brand series of Opel mid-range cars. The Vida series is the brand sedan with the largest sales volume among all types of Opel. It has a very good reputation and sales volume in Europe. The original car has solid German body assembly quality and good handling performance. After adding smart car technology, it can greatly improve Vida's safety and driving comfort. It is indeed very competitive in this market space.--)

In the high-end luxury car market with a total of more than 350,000 yuan, Li Hao plans to introduce Opel's high-end brand Oumeijia, and directly build Opel's sub-brand of Europe and America into high-end brands of the same level as Audi and BMW in China. He entered the domestic luxury car market in one fell swoop and prepared two products of different grades in advance. The main market goal is to compete with the domestic BMW brand BMW3 Series and 5 Series, as well as the two major luxury car brands Audi A4 and A6.

Li Hao is preparing to use all the smart technologies that have been successfully developed by his subsidiary on these two high-end cars to create the selling point of the world's strongest smart cars, to offset the weakness of poor brand influence and impact the domestic high-end luxury car market that BMW and Audi have held for many years.

In this way, the price of the Opel brand in China is basically maintained at more than 200,000 yuan, and is directly positioned in the category of high-end cars, avoiding the use of the compact car of the Atelier to reduce the value of the Opel brand. After all, Atelier is positioned at a low-end market in the European market. After production in the domestic market, it still maintains the high-end price of the imported car era basically cannot be sold. The price reduction will damage the Opel brand. It just so happens that before it is not domestic, it can still maintain the original Opel imported high-priced and high-quality image, and directly increase the price and grade of the car.

In the future, the Yatt will be able to naturally turn it into a Beetle, and it is understandable that the exquisite car like a minicooper is also exquisite.

Although Li Hao's latest ambitious plan is extremely risky, Li Hao is very confident to complete it. Especially in this situation, the domestic high-end automobile market will leave enough space for domestic automobile companies due to import restrictions. Since Japanese cars have been boycotted by Chinese people, the domestic market is equivalent to becoming Audi and BMW's two joint ventures. Although GM has high-end brands launched in China, the intensity is not high, and the sales volume is even more difficult to compare with BMW and Audi's sales volume. It is basically still in an absolute supporting role.

For Li Hao, this is a rare opportunity for Dongfang Qiyang to overtake on the curve and enter the number one group in the domestic automobile industry in advance. After all, those Chinese who get rich first cannot just like the same old faces. Everyone drives cars of the same brand on the road. If there are new choices, they will try more at this time. As long as the quality and functions of domestic automobiles introduced by the country have unique selling points, they will not worry about not being able to sell them.

Therefore, Li Hao successfully convinced Cai Siqiang and Erick, the two heads of the Li family, to accelerate the process, and to invest an additional $5 billion in preparations for new models research and development and production line transformation based on the huge investment of 10 billion US dollars that was originally planned to be invested, the original Yat production lines in China are now transformed into Vida and Oumeijia production lines.

Now, Li Hao feels that the most valuable thing is time. The new Opel Att model, which has been basically completed and can be put into production in China, has now basically given up its plan of domestic production and is only in Europe to produce. The focus is still on facing European market users, so that it can continue to advance to the next level on the basis of maintaining its original market share to ensure that Opel Europe can make profits.

The models introduced and produced in China are now placed above the improved Vida and Oumeijia. Although these two models were also undergoing intelligent improvements before, due to the different target markets at that time, the improvement was not large enough and the targetedness was not strong.

For example, the Vita series is the main family sedan launched by Opel in the European market. It used to consider the cost and cost performance, so if the cost is basically unchanged, it is impossible to make too many intelligent improvements to avoid the price being high and affecting its performance in the European market. The Yat and Vita series are key models for Opel to turn losses into profits, and the improvement cannot be too radical.

However, now that we are planning to use Vida as the main domestic mid-to-high-end model, we must further improve the level of this European model to ensure that domestic users can feel the value for money, so as not to impact the major changes in the plan to enter the domestic mid-to-high-end automobile market. Now that the information is so developed, it is impossible for Dongfang Qiyang to sell the same model in Europe for 10,000 euros, and if it is produced in China, it will be sold for more than 20,000 euros.

In the case of automobile imports, you can say that the price increase is too much in the middle, but now that all are preparing for domestic production, this reason is completely untenable. You cannot say that consumers are bullying them as fools.

Therefore, for the same product, Oriental Qiyang's strategy is to achieve global pricing integration. Even if there is a little price difference in the middle, it is just a difference in the regional maintenance service cost.


Chapter completed!