Chapter 382 YSL Endorsement
"Saint Laurent?" Tang Yue picked up a piece of roasted snail with a fearful expression.
Su Yin on the side is indeed a pioneer in foodies. She is not afraid of snails and swallows them in one gulp.
The snail meat after being smeared with butter and baked is tender and refreshing. As long as she doesn't imagine what it used to be like, Su Yin will definitely give this dish a high score.
"Yes, Saint Laurent." Zhou Yiyang continued: "But it's not the makeup line you are familiar with, but a ready-to-wear line."
"Ready-to-wear line?" After Meng Nan finished speaking, she covered her mouth and realized that she had lost her composure: "I'm just a little surprised. Because I know that Yves Saint Laurent's ready-to-wear line is actually very powerful and its positioning is more high-end."
"Yes," Zhou Yiyang was not angry: "The most important thing is that we got the news that Saint Laurent will choose one of the celebrities attending to be their spokesperson in China."
"Spokesperson?" Lin Xuan'er gently cut the steak, the meat inside was still red: "Are the four of us considered a group?"
This time Zhou Yiyang did not nod: "I don't know, there is no precedent for group endorsement before. It is possible that you will also face internal competition."
After finishing speaking, Zhou Yiyang leaned on the chair, swaying the wine in his hand, and moved his eyes back and forth on the four girls.
Wang Xingrui said without any burden: "Then you will definitely not choose me. The gap between me and the brand image is too big."
The bloody steak looked scary, but after eating it, I realized that the heat was just right. Lin Xuan'er wiped the corners of her mouth with a tissue: "It's probably not me. The photo of Tangtang and Xiao Xiaosu has the most traffic, it should be the two of them."
Choose one.”
Tang Yue touched Su Yin's cup: "So are we competing?"
"Maybe!" Su Yin didn't care: "As long as one of our people speaks for it, I think it's fine."
"I've been waiting for what you said!" Tang Yue laughed loudly, and the original solemn atmosphere was gone: "But Saint Laurent had better be smarter. If he hires four of us, he will pay the same endorsement fee as if he hired one!"
"Pfft," Meng Nan almost choked: "But I remember that the money for luxury goods endorsements is not much, right? Some promotions are even free."
"Well, that's it." Zhou Yiyang wanted to win Yves Saint Laurent's endorsement, but it was obviously not for money: "These brands know very well that celebrity endorsements are for the purpose of pushing the envelope, and everyone gets what they need. Those who really give more money,
Or a micro-business endorsement.”
"But you guys are really awesome," Meng Nan felt that she was about to become Yue Shao's career fan: "It's only been a year since I debuted, and I can already get the endorsement of Yves Saint Laurent."
"Not a single horoscope!" Zhou Yiyang lowered his head and ate the cream of mushroom soup: "There are still competitors."
After dinner, Zhou Yiyang took the four of them back to the hotel, and became friends with Meng Nan by the way.
It's not like he never thought about signing Meng Nan, but he gave up in the end.
Meng Nan's ideal is to be a model. After signing with his company, she will return to China. Zhou Yiyang cannot provide her with so many fashion resources.
Meng Nan also understood this and returned to the apartment under the moonlight.
The next day, Zhou Yiyang took Yue Shao to the Saint Laurent show.
The invited artists all sat in the front row, and it was clear that Saint Laurent respected him.
The artists were watching the show calmly, while their managers were showing off their talents.
"Mr. Zhou, you don't know," Bai Yangyu rushed over and wiped the sweat from his forehead: "Those people really showed their talents and found various connections. Some even printed a form to prove that their artists were in the country.
How red.”
"Just to let Saint Laurent choose them?" Zhou Yiyang crossed his arms: "What about you? What did you do?"
"I didn't do anything," Bai Yangyu yawned: "I just asked an old colleague to find out that Yves Saint Laurent had already decided on the candidate yesterday. These brands will not change people casually once they have decided.
Too lazy to owe a favor."
Zhou Yiyang was amused. Not to mention, Bai Yangyu was very considerate.
They are so relaxed, but they are actually confident.
To say that the most outstanding Chinese artist at this Paris Fashion Week is not a few high-profile celebrities, nor is it the new fashion favorite, but the moonlight girl.
After the performance, Zhou Yiyang was invited backstage by several staff members.
After several hours of discussion, cooperation was reached.
"Brother Yang is out!" Lin Xuan'er was the first to see Zhou Yiyang and stood up excitedly.
"He has a smile on his face. It seems that the conversation was going well." Wang Xingrui on the side added.
"But what do I think?" Tang Yue observed Zhou Yiyang carefully, trying to get a glimpse of something from his micro-expression: "Brother Yang, what does he seem to be thinking about?"
"Yes, every time he thinks, he subconsciously touches his lips with his hand."
As soon as Su Yin said this, the other three people looked at her.
"What's wrong?" Su Yin was stunned for a moment.
"You are observing so carefully." Tang Yue raised the corner of his mouth: "Something is wrong!"
Not long after they were fighting, Zhou Yiyang rushed over.
"Congratulations, you have become the women's spokesperson of Yves Saint Laurent in the Asia-Pacific region."
In fact, many celebrities stayed at the scene. After hearing Zhou Yiyang's words, they became even more upset.
At this time, several celebrities had to admire Feng Duoduo's foresight and took a flight back to China last night.
Out of sight!
Now they look at Yue Shao. These four people are younger than them, more beautiful than them, and their endorsements are higher than them. This person is too painful to compare with others.
Many people used to think that Yue Shao could not be considered a first-line star. After all, in addition to their popularity, they lacked a brand that could cash in on the endorsements that best reflected their commercial value.
But now, they don't even lack this.
Lara, who returned to the set a day early, apparently also saw the news, and she almost fainted at that time.
"How could this happen? We were obviously the first to go international! But why, even though we conquered the Chinese market, we also lost the international market." Lara frowned and started to feel dazed while acting.
It was the Korean director who saw the reason for her absent-mindedness and comforted her: "Weren't you so prosperous when you first debuted for a year? But fans of girl groups are the easiest group of people to fall in love with someone else. Just wait, wait.
When new people come out, fans will run away."
However, Lara didn't feel comforted: "Isn't it the same for us? The company launches new girl groups every year, and we won't be popular for long."
Lara has witnessed with her own eyes the fate of the senior group that was so popular now that no one cares about it.
The idol market is all about youth.
"But you are different," the director said confidently: "After this movie, you will be able to become an actor. By then, you will lose the label of idol. No matter how vague Vging is, it will have nothing to do with you."
Lara came back to her senses, yes, how could she forget this.
Could it be that after getting in touch with Yue Shao, she also mistakenly thought that their group and Yue Shao were as close as sisters?
Obviously all she has to do is stand out in their group and get all the resources.
What does the life and death of other people have to do with her?
When Lara found out that Zhou Yiyang had put in a lot of effort to change the endorsement from a single person to a group, she felt ridiculous.
If she were Su Yin or Tang Yue, she would never give up her endorsement to others.
What she wants is unique beauty.
Back in Paris, Zhou Yiyang had already taken everyone to celebrate.
"This should be our last meal in Paris, and we can return to Shanghai in the evening."
As soon as they took their seats, Yue Shao and the others said excitedly.
Guan Fei and Hu Die looked at each other with tears in their eyes: "That's great! We've both been tired of eating bread these days, and we can finally return home!"
Bai Yangyu was cutting the lamb chops very gracefully.
In fact, after experiencing the affair, he felt that foreign food was so easy to accept.
"By the way," Tang Yue said excitedly: "Are we going directly to the airport after dinner?"
Zhou Yiyang raised his eyebrows and asked somewhat unexpectedly: "Are you so eager to return to China?"
"Me too," the speaker was Wang Xingrui: "I had relatives over last night and I felt very uncomfortable."
"That's it." Zhou Yiyang's brows knitted together quietly, "In the beginning, Saint Laurent only wanted a spokesperson."
"So? Mr. Zhou, please stop showing off." Guan Fei was now much more sensitive than before. She figured out what conditions Zhou Yiyang should reach with them, and finally let the spokesperson become the spokesperson of the group.
"So, they asked me what are the advantages of signing four people compared to signing one person." Zhou Yiyang recalled the scene at that time.
He was surrounded by a group of Italians, who chattered imperfect English and occasionally Italian.
Zhou Yiyang could only rely on guessing to hear what they said clearly.
He found that he was still very passive in this situation.
"I borrowed Tang Yue's words and said that the price of inviting four people is the same as that of one person, which is obviously more cost-effective. They all laughed and thought I was joking."
What they care about is obviously not whether the endorsement fee is cost-effective, but how much popularity it can bring them.
Someone even told Zhou Yiyang that there was a team of artists who were willing to endorse brands for free without any endorsement fee.
"I thought about it, isn't my advantage lies in marketing?"
Zhou Yiyang sat at the table, facing these foreigners who were polite and alienated, and did not hesitate.
He could see that Saint Laurent chose them not because Yue Shaoduo was outstanding, but simply because of their popularity.
This is understandable, and Zhou Yiyang will not be angry about it. But at a certain moment, he will still imagine that if the luxury goods industry is no longer monopolized by France and Italy, the other party's attitude will not be so tough.
"I can make a video to celebrate our cooperation." Zhou Yiyang paused: "At the same time, this video is also a promotional advertisement."
They chatted for a while, and it seemed that someone knew that Zhou Yiyang was also a director. (Zhou Yiyang heard the director's words)
"Okay, can we do it in two days?"
"I can give it to you tomorrow." This is how Zhou Yiyang won the Saint Laurent endorsement contract.
"Although the process is tortuous," Zhou Yiyang looked at everyone: "But this contract is not bad. It is a two-year contract and the endorsement fee is higher than that of peers. Except for the need to wear brand clothes for brand activities, there are no more restrictions. And they also
Chapter completed!