Chapter 51: The First Meeting of Jin Yong
Zhou Wenqiang did not misunderstand. Shortly after Lei Luo took over the company's management, he did a well-organized job.
The factory started trial operation two days ago, with workers training, departmental running-in, rules and regulations being established and conveyed, etc., all of which were in place.
Under Zhou Wenqiang's suggestion, the production director selected by Lei Luo led a group of yelling strong men every day, saying, "Our factory is my home, I am the one who looks north."
In Hong Kong Island, where capital is still in its original accumulation stage, it pioneered the concept of corporate culture and established a sense of honor as "looking north to people".
Based on the workload of twenty workers, filling 20 to 30,000 bags of herbal tea every day should be no problem.
With packing and transportation within the factory, it takes about forty workers.
But now the funds are more sufficient, and Zhou Wenqiang is preparing to play a little bigger.
He is preparing to launch 50,000 bags of herbal tea directly on the first day of Wanglaoji herbal tea!
Buy two and get one free! Buy ten and get a lottery!
The first prize is the latest radio. In Hong Kong Island in the 1950s, it definitely belonged to the large appliances at home. Some girls even shouted "I would rather cry in front of the radio than laugh in the silent night!" This kind of materialistic remark is.
This requires the expansion of recruitment of about 100 workers. At the same time, new land and factory buildings are needed to prepare for the upcoming "Hong Kong New Herbal Tea Era".
It is simply an astronomical figure to sell 50,000 bags of herbal tea in a day. For this reason, we need to increase our efforts in advertising. Not only do we need to buy full-page promotions, but also modern advertising thinking mode.
After looking at Wang Laoji, Zhou Wenqiang smiled and said, "Brother Laoji, for our bagged herbal tea business, you may need to make some sacrifices this time."
Wang Laoji was stunned: "Sacrifice?
Brother Zhou, don’t be fooled by me, I understand this word.
Sacrifice means being dead!
Is it my life to sell herbal tea?
No!"
Zhou Wenqiang had just taken a sip of tea, but almost sprayed it directly after hearing this.
"Brother Lao Ji, you want to do more.
I mean, you need to sacrifice color and appearance to be the spokesperson for our herbal tea, which is the graphic male model in the advertisement.
I promise that when Brother Lao Ji’s photo is published in the newspaper, I don’t know how many women will be fascinated. At that time, there will be countless pairs of watery big eyes looking at you, and your sister-in-law is definitely not the only one!”
Although Wanglaoji has a long and thin face, in fact, his tendon flesh is beyond many modern fitness coaches. They are all the most natural muscles, and you can see the shredded muscles through the skin! It is not the kind of dead muscles that eat protein powder.
Such a flat male model is also big shot and doesn't have to spend money, so it's really useless.
Wanglaoji was stunned when he heard this.
ha.
Sacrifice sex and appearance, I understand everything like this, but I, Wanglaoji, don't mind it.
But what is a flat male model?
Want to be in the newspaper?
Are there really many women looking at me with their big watery eyes?
It sounds like a pounce on your mother?
"Brother Zhou, if you do what you said...what is a flat male model, would you be very proud?"
"Yes! Must be!"
Zhou Wenqiang said seriously: "Brother Lao Ji, believe me, you will become the most famous boss in the entire Hong Kong island world!"
"I've killed your mother!"
Wanglaoji looked excited.
Zhou Wenqiang smiled and said, "That Brother Ji just agreed?
I'll contact the newspaper now, Brother Lao Ji, please wait for my good news..."
In the 1950s, the most influential newspaper in Hong Kong Island, the Oriental Daily, had not yet been founded. If we want to discuss sales and influence, we would recommend Ta Kung Pao and Sing Tao Daily.
These two newspapers are the earliest newspapers founded in China, with a long influence as overseas, and the other is that they have established branches overseas and have good sales.
Having a good relationship with these two newspapers will be of great benefit to Wanglaoji Herbal Tea's future departure from Hong Kong Island.
Moreover, as a large comprehensive newspaper, Sing Tao Daily has a very sensitive sense of business and is the first newspaper to publish commercial advertisements in Hong Kong Island. It has the strongest graphic advertisement production capabilities in the same industry.
Wanglaoji is his old brother. It was the first time that he showed off in a newspaper. The advertisements must be produced to make excellence, so Zhou Wenqiang must go there in person on the Sing Tao Daily.
In the Ta Kung Pao, there is a heavyweight figure who Zhou Wenqiang wants to meet.
According to historical time, Jin Yong should have been transferred to Hong Kong Island's "Ta Kung Pao" as the supplement editor, hosting the "Afternoon Tea" column, with the pseudonym Lin Huan.
Although "The Afternoon Tea House" is not a commercial column for selling tea and herbal tea, it still occupies the word "tea".
Moreover, because of Jin Yong's literary knowledge, this column is very insightful about current affairs, and sometimes it also launches steamed tea sketches to talk about the elegance of tea ceremony, so it has a certain influence in the intellectual circle and the upper class.
Wanglaoji herbal tea not only needs to enter the common class, but also enter the upper class and become a real famous brand. This is Zhou Wenqiang's plan.
Of course, Zhou Wenqiang would go to the Ta Kung Pao in person, mostly for Jin Yong. He wanted to see the legendary figure when he was young, and he also needed to personally convince Jin Yong to write a soft article advertisement for Wanglaoji's herbal tea in "The Afternoon Tea House".
Jin Yong was able to establish Ming Pao in the future and was also a good dancer. He probably wouldn't be too dogmatic and rigid. Zhou Wenqiang was still somewhat sure to convince him.
Zhou Wenqiang, a big customer, came to the door and gave the advertising business of the front page of the Ta Kung Pao for four days. The editor-in-chief almost didn't feel happy.
Although most of the Ta Kung Pao focuses on reporting and analyzing current affairs and current affairs, with a serious style and a very high profile, it also takes time to determine.
If Zhou Wenqiang had been late for two or three years, he would probably be turned away no matter how much money he gave, but such unpleasant things would never happen in 50 years.
At this time, Ta Kung Pao was just established on Hong Kong Island, which was a period of economic difficulties. Moreover, its biggest competitor, Sing Tao Daily, began to launch commercial advertisements half a year ago. Ta Kung Pao can no longer pick chrysanthemums under the eastern fence and leisurely see the southern mountains. Of course, it also has to find ways to open source and generate income.
Now the average sales volume of Ta Kung Pao is about 5,000 copies per day. Zhou Wenqiang directly spent 2,500 Hong Kong dollars, which was equivalent to buying out the newspaper sales for five days.
What's more, Zhou Wenqiang bought only the front page, and other pages can still be published in content, and newspapers can be sold. The editor-in-chief is not a fool, so he agreed without thinking.
After Zhou Wenqiang paid the deposit, he gave the publication design requirements and the golden advertising sentence "I am afraid of getting angry and drinking Wanglaoji", he no longer talked about the advertising matter, but proposed to meet Lin Huan, who is responsible for the "Afternoon Tea" column.
What's more difficult about this?
Facing Zhou Wenqiang, the God of Wealth, let alone Lin Huan, or the editor-in-chief's wife, you can meet her at first sight.
The editor-in-chief even took action in person and happily brought Zhou Wenqiang to Jin Yong. He was afraid that Jin Yong would offend the big customer accidentally, so he specifically reminded him: "Editor Cha, Mr. Zhou is our distinguished guest and your reader. He especially wants to come to see you, so you must receive it with care."
In his opinion, how could a young hero like Zhou Wenqiang meet a small male editor? Most of them are readers of "The Tea House".
Chapter completed!