If these words were not spoken by Li Dong, the stock god, and if someone else had said these words, people like Liu Daqing would definitely sneer at them.

But it was Li Dong who said this, so no one dared to question it easily.

Who dares to question the judgment of a stock god and billionaire?

Finally, it was Liu Daqing who said: "If the real estate market is really going to be that hot in the next two years, as Mr. Li said, there is indeed no need to invest such a large cost in publicity."

Li Dong looked at everyone and said: "I know what you are worried about. Don't worry, this decision is made by me. If by then the market is not as hot as I said, we will also have unsatisfactory house sales because of this poor publicity."

, that is also my responsibility and has nothing to do with everyone here."

When Li Dong said this, everyone felt relieved.

Liu Daqing hurriedly said: "It's not that we are afraid of taking responsibility. The main reason is that the situation that Mr. Li mentioned is something we really wouldn't dare to dream about."

Others also agreed, saying that if that were the case, they would be able to laugh out of their dreams, and they, the salespeople, would be able to relax a lot and save the time to be grandchildren all day long.

Li Dong continued: "Of course, our International City project still needs to be properly publicized. Although there is no need for overwhelming and all-round publicity, the publicity still needs to be strong."

Liu Daqing understood and said: "Mr. Li means that our publicity should be as high-end as possible to match the positioning of our international city, is that right?"

"That's right, that's what it means. It should be more high-end and show our level. The method of finding a bunch of people to hand out leaflets on the street is strictly prohibited. It will lower our level. There is no need to go there.

There is no need to call potential customers. We will just do a few large-scale outdoor advertisements. The bigger the better and the more conspicuous the better. In addition, there are several famous schools, hospitals, shopping malls, etc. that have already signed agreements with us.

There is no need for us to deliberately publicize it, people who should know will naturally know it. In short, our publicity purpose is to be high-quality and high-grade. Your colleagues in the marketing department should think about it carefully."

"In addition, my opinion is that this sales team is more skilled than more."

"There is no need to build a team of hundreds of people, both formal and part-time, and there are some intermediary channels, etc., there is no need."

"Just hire a few receptionists, pretty ones, according to the standards of models, and they have to match our style."

"Of course, the service attitude must be strictly required. When I talk about being tough, I don't mean that you should be arrogant, put on airs, and be indifferent to customers."

"Customers are God. You all remember this sentence, especially my colleagues in the marketing department. I would like to emphasize here that in Shenghai, no matter who it is, as long as it makes customers dissatisfied because of attitude problems, get out of here immediately."

,zero tolerance."

"Speaking of which, Lao Liu, you should focus on this matter. It is this service standard. From the moment the customer enters the parking lot and enters the door of our sales office, we must provide all-round service to the customer."

"Listen carefully, it's all-round."

"Old Liu, you can go and collect information on how the butler in England greets his master, and how well-known service companies at home and abroad serve customers."

"My request is that our Shenghai service should be the best and the best."

"We want other companies, not just real estate companies, but all companies in the service industry, to be on par with us, and then we have to make them unable to reach our level."

"In addition, I would like to specifically mention that it is obviously not possible for Lao Liu to formulate this service standard alone. We will collect this service standard from the whole company. If you have any thoughts or ideas, please submit them.

.No matter who it is, even if it is the company’s security guard or cleaner, as long as his idea is adopted by the company and included in the company’s service standards, he will be rewarded 10,000 yuan for each idea.”

"No, fifty thousand."

"After service standards are established, they must be strictly implemented, not only by colleagues in the marketing department, but also by all colleagues."

"Especially our beautiful waiters must have high standards and strict requirements. For this reason, the salary can be increased appropriately."

When Li Dong said this, Liu Daqing interjected: "Then just recruit according to the standards of flight attendants."

Li Dong said: "No, the standards are higher than those of flight attendants."

The people in the room couldn't help but marvel.

Liu Daqing said: "Okay, I understand. Mr. Li's intention is to turn our Shenghai service into a business card, so that when everyone mentions Shenghai, the first thing they think of is our thoughtfulness.

Detailed to the point of demanding service.”

Li Dong said: "Yes, that's what it means. Moreover, this service standard must be implemented not only on the development department but also on the property management side."

"I understand, don't worry, Mr. Li, leave this matter to me." Liu Daqing said, patting his chest.

"The other thing is that we are a real estate company after all, and the core of our services is, in the final analysis, houses. No matter how good and considerate we are in other aspects, if the quality of the house is not good, it will all be in vain. Therefore, I would like to emphasize the quality of the house again.

"

Li Dong looked around and said.

The second uncle spoke: "Don't worry about this. I have already said that if anyone gives me problems in this regard, it will not be a matter of simply leaving."

The second uncle's tone was very calm, and he didn't say any harsh words about how to punish me.

But Li Dong, who knew very well who his second uncle was, knew it all.

Sure enough, after the second uncle said this, everyone else in the conference room fell silent.

After spending more than a year together, these people all know what kind of person their second uncle is.

Don't look at holding a Buddha bead all day long and looking kind-hearted, this is just an appearance.

Once you make your second uncle angry, the consequences will be serious.

Regarding the quality issue, my second uncle has emphasized it many times in the company. Several people have ignored my uncle’s orders before, thinking that they were doing things without anyone noticing, or that they didn’t pay much attention to my kind-hearted uncle.

inside.

The result is that those people... are not as simple as leaving anyway.

With those lessons learned, no one in the company dares to play around with quality issues.

Li Dong stopped nagging and said, "Okay, as long as our Shenghai develops well, I assure you that Shenghai, Li Dong, and Mr. Zhang will never treat you badly."

No one doubts this.

People don’t know much about what kind of person Li Dong is.

But my second uncle, at least when it comes to money, is very open-minded.

In his own words, as long as he wholeheartedly followed Zhang Fangcai to earn a living, he would never treat his brothers badly.

In the past two years, real estate has not been booming.

Other real estate companies have laid off employees and cut salaries.

Although Shenghai also laid off some people, those who remained had basically received a considerable salary increase.

At the end of the year, a large bonus was given to everyone.

These people here are the leaders of the company, so they naturally know the general financial situation of the company.

Throughout last year and the first half of this year, the company's income from selling houses and operating income was not enough to provide benefits to employees.

In other words, the second uncle and Li Dong not only gave all the money earned by the company to the employees, but also contributed a lot themselves.

This can explain a lot of problems.

"Mr. Li is right. If everyone works hard, we will make Shenghai the leader in the domestic real estate industry."

The second uncle followed suit.

Everyone was very excited.

Everyone knows that the second uncle is not just talking nonsense.

Just from the International City project, Shenghai's strength and ambition can be seen.

Not to mention, the strong capital and connections behind Shenghai.

With the support of these capitals and connections, Shenghai has become the industry leader. I dare not say it is a sure thing, but it is basically a sure thing.

And these people, as the elders of Shenghai, as long as they contribute their best to the development of Shenghai, they will definitely be able to do the same in the future.

Maybe, when Shenghai goes public in the future, people like them can become billionaires or something.

A group of people expressed their opinions one after another.

When everyone had finished talking, Li Dong said again: "The last thing is this investment in football."

As soon as Li Dong mentioned this matter, everyone cheered up.

The idea of ​​investing in football was brought up by Liu Daqing.

Including my second uncle, Zhang Chenyang, the company's leaders almost unanimously agreed.

During the meeting yesterday, the second uncle even asked Liu Daqing to prepare a more detailed plan. After discussing it with Li Dong, he would seize the time to implement it.

That's right, the second uncle never expected that Li Dong would refuse.

Because of the successful example of Hengtai, Shenghai only needs to copy Hengtai's experience, which is almost risk-free.

In the past two years, under the guidance of Mrs. Heng, the domestic football atmosphere has become extremely popular.

Many real estate companies have gone out of business.

They have also received tangible benefits.

The popularity is rising rapidly.

Although investing in football now requires huge capital investment.

Basically it starts with one billion.

But for Sheng Hai, especially Li Dong, money is not a problem at all.

What Shenghai lacks now is popularity.

Spending money to increase your visibility is well worth it.

Not to mention, there are other interests involved here.

In short, Li Dong has no reason to refuse and will not refuse.

After Li Dong said this, he looked around and saw the expressions on everyone's faces, knowing that everyone was in favor of this matter.

Then he smiled slightly and said, "It seems that everyone agrees with this matter."

Liu Daqing said: "The main reason is that the current football atmosphere is indeed very popular. Spending some money to do it can greatly enhance the company's reputation. I personally think it is worth a try."

Others nodded.

Li Dong looked at his second uncle, who said: "I also think we can do it. We don't have to be like Mrs. Heng, who has to win a championship. We can just invest some money and bring in a few well-known foreign players to beat us."

As long as Sheng Hai's reputation is established, it will be fine. I have asked Lao Liu to prepare a detailed plan. You can take a look at it then. If it is feasible, I will go and talk to Lao Qiao. "

Li Donglue pondered for a moment and said: "What if I say that I don't agree with investing in football?"

When he said this, everyone in the room was stunned.

Everyone looked at Li Dong, wanting to see if he really disagreed or was joking.

Because in everyone's opinion, Shenghai has no reason not to invest in football.

The second uncle was also stunned: "What's wrong? Why don't you agree? It's not because you feel bad about money, right?"

This is the only reason that the second uncle can think of.

Liu Daqing also said: "Does Mr. Li think that there is no need for us to rely on football to gain fame?"

Because Li Dong just said that there was no need for Sheng Hai to promote it on a large scale, Liu Daqing took it for granted that this was the reason.

Li Dong shook his head, considered it, and said: "It's not that I care about money, nor that Sheng Hai doesn't need fame. How can I put it, don't you think that the current domestic football is a bit...unhealthy?"

"Unhealthy?" Everyone, look at me and I'll look at you.

There are actually a few fans here.

As for Liu Daqing himself, even though he is already in his forties, when he has time, he still goes to play a game of football with a few golf buddies.

If we look at it purely from a football perspective, it is indeed a bit counterproductive and superficially prosperous.

But for them, they don’t have to worry about these at all. As long as they can improve their reputation, that’s enough. Who cares whether they are healthy or not?

Li Dong continued: "I also understand your thoughts. Whether football is healthy or not has nothing to do with us. Anyway, we are just making a name for ourselves. However, if you take a closer look, you should be able to see that the current football market

It's a bit too blind. In order to get good results, each team has increased their investment. You invest 100 million, I invest 500 million, you invest 1 billion, I invest 200 million. According to this investment method, etc.

When we entered the market, if you didn't invest 18 billion, it would be almost impossible to win the championship. Even if you want to avoid relegation, it would probably cost you 1 billion to start. Moreover, this is not a one-time investment, it requires a steady stream of investment.

Litou, this is a bottomless pit. Of course, if it can really increase its popularity and bring a positive impact to the company, it will be worth it. The key is that the current money-burning model is not healthy at all. This is not a

The sustainable development model will collapse sooner or later, and there will be nothing left. At that time, I am afraid that these companies that invest in football will be criticized by the angry fans, and they will be directly labeled as football sinners, you cry

There’s no place to cry. I can’t control what other people do, but we Shenghai can’t be the sinners of football.”

After hearing what Li Dong said, everyone fell silent.
Chapter completed!