After Gu Pingzhang left, Tian Hui'an, the newly appointed CEO of Huaqi, was arranged by the Hu family.

After Tian Hui'an took office, he fully cooperated with Hu Yue in all aspects of work.

It is precisely with Tian Hui'an's cooperation that the automobile factory project can progress so smoothly.

However, Tian Hui'an still had some differences with Li Dong when it came to deciding whether to take the high-end route or the low-end route.

Of course, this disagreement does not involve personal conflicts, it is purely a difference of opinion.

Tian Hui'an is not young anymore, in his fifties.

He is similar in age to Huaqi.

In Tian Hui'an's mind, Huaqi has always had a very special status.

It can even be said to be a feeling and a belief.

As a special vehicle for the chief executive, Huaqi Automobile should take the high-end route.

This belief has been rooted in the hearts of almost all Huaqi employees. Even if the so-called high-end cars produced by Huaqi only sell single digits a year, they are not willing to lower their profile and produce low-end cars. Car model.

This is their pride.

Just produce but not sell, this is not a joke.

In their view, if China Automobile Group wants to produce electric vehicles, it must compete with Tesla.

It even has to be more expensive and higher-end than Tesla.

Only in this way can it be worthy of Huaqi's strong character.

Whether they can sell it for money or not is not within their scope of consideration.

Of course, Tian Hui'an still took market factors into consideration.

After all, the entire Huaqi electric vehicle project is in cooperation with Donglai.

If we continue to produce but not sell as we did before, we will definitely not allow people to come here.

But even so, Tian Huian is still considering taking the high-end route.

No big deal, they should do it seriously this time.

If we carefully design a few high-end models, they should be able to sell them.

However, Li Dong, who was reborn, had no hope at all for China Automobile's high-end route.

In the past, Huaqi took the high-end route.

Among the several models launched, the cheapest ones cost 30,000 to 400,000 yuan, while the most expensive ones cost over one million yuan.

In addition to special vehicles for the public sector, in the civilian market, sales are in single digits a year.

One year's sales can't keep up with Tesla's one-day sales.

It has almost become an industry joke.

How could Li Dong make such a joke again in this life?

Therefore, Li Dong's point of view is very clear: go down the market, produce affordable civilian cars, and truly build cars for the common people.

Rather than just making and not selling.

Moreover, based on past experience, it can be seen that domestically produced cars are really not good in the high-end market.

At least not until the time when Li Dong was reborn.

Several models insisted on taking the high-end route and clamored to compete with Tesla, but all of them were beaten down.

On the contrary, in the low-end market, several domestic models occupy mainstream positions.

Li Dong has no feelings or beliefs about Huaqi.

He believed that Hu Yue didn't either.

They invest in electric vehicles just to make money.

Therefore, Li Dong is firmly opposed to taking the high-end route.

You should take the low-end route.

Li Dong did not argue with Tian Hui'an face to face, he just told Hu Yue his attitude.

Hu Yue is also quite confused here.

Although she is not as stubborn as Tian Hui'an and others and believes that China Automobile should take the high-end route, but from the bottom of her heart, she still agrees that China Automobile should take the high-end route.

First of all, I have always taken the high-end route when I came to Huaqi.

Although it is not doing well, in any case, after decades of business development, Huaqi is a domestic high-end brand in the minds of many people.

Furthermore, Hu Yue is also a strong person.

Her style is, either don’t do it, or do your best if you do it.

And what is best?

High-end is the best.

Tian Hui'an and the others are thinking about competing against Tesla, and Hu Yue is even thinking about competing against Rolls-Royce.

Then, Li Dong said that he would take the low-end route and produce affordable models worth about 100,000 yuan.

Hu Yue instinctively resisted.

She is a dignified Miss Hu, but she built a grocery shopping cart, which always feels a bit embarrassing.

Moreover, going to the low-end market will inevitably lower the brand image of Huaqi.

When the time comes, will the superiors agree?

What's more, Hu Yue doesn't think that taking the high-end route will definitely lead to failure.

She still has some confidence in herself.

But at the same time, she also had a bit of blind admiration for Li Dong.

Even her admiration for Li Dong exceeds her confidence in herself.

Li Dong said that the high-end route was difficult to follow, which made Hu Yue a little shaken.

Could it be that the high-end route really doesn’t work?

Hu Yue struggled with this issue for a long time.

I also discussed it with Tian Huian and the others many times.

I even asked Lin Shuhua and Zou Wei for advice.

Although Tian Hui'an, Lin Shuhua, and Zou Wei all think that there is nothing wrong with Huaqi taking the high-end route. As long as the product is made well, there will definitely be a market.

However, it was Li Dong who proposed taking the low-end route.

Like Hu Yue, now Lin Shuhua, Zou Wei and others also have blind trust in Li Dong.

They instinctively felt that what Li Dong said must make some sense.

Even Tian Hui'an didn't have much confidence to resolutely oppose Li Dong.

Therefore, Hu Yue has not yet made up his mind whether he should take the low-end route or the high-end route.

Hu Yue simply asked the designers to design several more models, some low-end and some high-end.

Then use these designed models to conduct various market surveys.

The results of the investigation also hit Hu Yue hard.

Because the results show that whether it is a low-end model or a high-end model, the market feedback is not good.

High-end models have been ridiculed, saying that it is Huaqi's usual style, only producing but not selling, and whoever buys it is a fool. It is also said that Huaqi's high-end models are all maintained by high prices. For this car, if it sells for 100,000 yuan, no one will probably want it.

Some people even say that the price is too low and they can just order a car for 10 million yuan, and they will be able to cheat every one.

The low-end models were also ridiculed, saying "Hey, what's wrong with Huaqi? It's so cheap, isn't Huaqi's style?", "Isn't this just an electric four-wheeler? Please use some snacks, really.

Are you treating the common people like leeks?", "Is this a scam for subsidies?"

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In short, high-end models are subject to IQ tax, while low-end models are dedicated to cutting leeks.

They were all sprayed all over their bodies.

Hu Yue was almost depressed. She took out all her anger on the designers, scolded them for designing a bunch of shit, and then asked the designers to change the design over and over again.

They even spent a lot of money to hire professional designers from abroad.

Lin Shuhua and Zou Wei comforted Hu Yue, saying that these models looked very good. The reason why netizens disagreed was mainly due to some deep-rooted negative impressions of the Huaqi brand.

The two suggested to Hu Yue that if it didn't work, they should re-establish a new brand.

However, this proposal was opposed by Tian Hui'an.

Huaqi is making great efforts to enter the field of electric vehicles this time, just to save the country through a curve, to fight a beautiful turnaround, and to save the Huaqi brand.

If you re-establish a new brand, what will happen?

No matter how well the new brand sells and how popular it is, it still cannot save the Huaqi brand?

If political tasks cannot be accomplished, it will be useless no matter how much money you make.

Hu Yue was really tortured to the point of despair.

In the end, it was Li Dong who gave her the advice.

This time, Li Dong's attitude softened a little.

Several high-end models can be produced.

However, don't expect these high-end models to make money.

The purpose of these high-end models is more to maintain the strong character of the Huaqi brand.
To be continued...