"Let's meet and talk."

Chen Jianghe hung up the phone and came to the entrance of the cafe on the second floor of the mall with Tang Wan.

Although it was already past 8 o'clock in the evening, the second floor of the mall was still lively.

Especially at the door of the shop "Tang Mama's Knife Noodles" and "Lobster mm", there is a long queue that can be seen at a glance.

The store sign of "Lobster mm" has been completely renewed, adding the striking purpose of hot pot.

When Chen Jianghe and Tang Wan passed by the store, a rich butter hot pot was cooking with the fragrance of various fresh ingredients.

"Please come to the store for dinner on the 478th!"

"Welcome handsome guys and beautiful girls!"

“There will be 2 minutes to wait on 479!”

"Thank you for your patience!"

...

The waitress's enthusiastic smile seemed to contain a nearly magical infectious force.

Even though some diners have been waiting in line for more than an hour, they still have no impatient thoughts.

"Is the hot pot business so popular..."

Tang Wan stuck out her tongue in surprise.

Compared with the spicy crayfish and ribs cut noodles, the popularity of hot pot can be said to be a step further.

Although the number of people queuing up to eat crayfish and cut noodles is not less than hot pot at all, there is a huge difference between the two.

The price of a serving of crayfish and cut noodles is only a dozen yuan, and the longest waiting time for a queue is only about twenty minutes.

However, a few people often cost hundreds of dollars to eat a hot pot, and the waiting time may even exceed an hour.

Just from these two data, we can see how great the charm of hot pot is.

"Wan'er, what do you think of our newly launched hot pot?"

Chen Jianghe stopped and looked at his woman with a smile.

"Since the hot pot business is so good, we should open a few more branches."

Tang Wan said without hesitation: "And I have seen our hot pot menu, and the pricing of some dishes is a bit low."

Open more branches.

Increase the price.

This is definitely a normal business idea for hot pot restaurants with short supply.

Moreover, the problem of low pricing of dishes that Tang Wan is concerned about is indeed true.

Among all hot pot dishes, only vegetables and fungi can reach a gross profit margin of more than 100%.

The gross profit margin of spicy soup base ingredients such as tripe, yellow throat and duck intestine is only about 50%.

The gross profit margin of various fresh beefs is less than 30%.

Individual high-quality beef is limited to one serving per person and even sold at a loss.

The dishes in hot pot restaurants are not only cheap and affordable, but the salary of each clerk is more than three times that of similar catering industries!

It can be said that the smiles on the waitress’s face are all from the heart!

If you receive a salary that is no less than a flight attendant, you will naturally provide services that are no less than a flight attendant.

If the lobster mm store is not provided for free by major shopping malls.

Not only do you don’t have to pay a penny of rent, you can also get an additional subsidy of 100,000 yuan per month.

If it were other restaurant owners, they would have lost money long ago.

"It is a good idea to open more branches. The next step is to launch a brand new brand of hot pot restaurants in the hot pot restaurant."

Chen Jianghe smiled and nodded and said, "The faster we train waiters, the faster we can open branches."

For most owners in the catering industry, the freshness and supply of ingredients are the most important.

As for the waiter, you only need to hang a recruitment notice at the door of the store and just recruit a few young girls.

There is no need to conduct any on-the-job training.

Is there any professional training required to carry plates and pour tea?

But Chen Jianghe is exactly the opposite.

First of all, Jianglin Group and Xinfadi have reached in-depth cooperation, and all the ingredients of Jianglin Catering Company are distributed by Xinfadi.

In addition, Jianglin Catering Company also exchanged 10% of Xinfadi Group's shares with a 5% stake.

Although from the current value assessment, the two are equivalent exchanges.

But anyone with discerning eyes knows that Xinfadi Group's wave can be said to be a big profit.

Because when doing business, you should not only look at the present, but look at the long-term future.

In just less than two years, the market value of Jianglin Catering Company has reached more than twice that of Xinfadi Group from scratch.

Based on this development speed and potential, Jianglin Catering Company in the future will be a hundred or even a thousand times that of Xinfadi Group!

After the equity swap, Jianglin Catering Company and Xinfadi Group have become the closest cooperative partnership.

In terms of food supply, Xinfadi Group can be said to be striving for excellence, and all the foods that are supplied to Jianglin Catering Company are the freshest and highest-quality ingredients on the market.

This is also why lobster mm and Tang Mama’s knife-cut noodles have become popular since it became popular.

There are countless followers and imitators on the market, but none of them can produce the same quality and taste.

Moreover, because the perfection of the food supply chain is several levels different from that of Jianglin Catering Company.

The price of the same serving of crayfish and knife-cut noodles is even more expensive than the lobster mm and Tang Mama’s knife-cut noodles!

The taste is not as good as others, and the price is more expensive than others!

This is simply funny!

The result was that those imitators who followed the trend lost more and more, and all of them quit the competition with tears in their eyes.

"Jianghe, our hot pot dishes are so cheap... don't you consider increasing the price?"

Tang Wan looked at Chen Jianghe with some confusion.

The other party just agreed to open a branch with his suggestion, but did not mention the "price increase".

As a "rectile slut", Tang Wan can't help but ask questions.

"Wan'er, do you still remember how much a bottle of Coke sold ten years ago?"

Chen Jianghe did not answer directly, but asked with a smile and blink.

"Uh...it's about 2.51 yuan. The first time I drank Coke was in the county guesthouse."

Tang Wan recalled: "At that time, I thought Coke was so expensive. At that time, a bottle of locally produced Arctic Ocean was only 50 cents."

"Now, how much does a bottle of Coke cost? How much does a bottle of Arctic Ocean cost?"

Chen Jianghe smiled and asked, "Also, how long has it been since you drank the Arctic Ocean?"

"Now, a bottle of Coke seems to have dropped the price, and it has become 2 yuan."

Tang Wan thoughtfully said: "Also, I have really not drunk Arctic Ocean for a long time, and there is no sales in the supermarket."

Tang Wan was suddenly surprised to find that the soda like Arctic Bingyang, which was cheap and delicious when she was a child, had disappeared from her sight without realizing it.

Coke, which has long dominated supermarket shelves, not only did not increase its price, but also lowered its price in ten years.

"Do you know why Coke has not increased its price, but has lowered its price?"

Chen Jianghe no longer kept it a secret and said with a smile: "Because monopoly market is never absolute, once the price increases, it will give competition to mobile phones."

“This is true for the catering industry and so is the Internet industry.”

He continued: "We only make this part of our own 'reasonable profit'. Once we exceed a certain limit, we will lose more."
Chapter completed!