Chapter 496 "Opinions"
Some viewers questioned why Yuan Yuan, who has always produced high-quality films, voted for "Tiny Times".
She even went to Liu Yifei's Weibo to complain: "Just take care of the men in your family, even making movies like "Tiny Times"."
But they didn't know that at the beginning of preparations, Guo Jingming even wanted to ask Liu Yifei to play Gu Li.
However, the audience has indeed wronged Cheng Yu'an. A film like "Tiny Times" with a cost of 40 to 50 million will not be able to reach Cheng Yu'an's desk.
He only found out later that Guo Fei had voted for this movie.
From a director's perspective, "Tiny Times" is of course a bad movie, but from a production and investment perspective, there is no company or theater that doesn't like "Tiny Times".
In business, "Tiny Times" was a hit, so there was no reason not to do it.
So what if Cheng Yuan also made "Twilight" in the United States?
But Cheng Yuan still responded to the recent doubts on Weibo:
"Last year, more than 700 domestic films were produced. We cannot demand that every one of these 700-plus films be good-looking and high-quality. The market is getting bigger and bigger, and all kinds of films appear on the screen, and they are all bad.
Movies are inevitable in every film market around the world, and high-quality movies are in the minority in any country. The market needs to be tolerant of bad movies. I am not standing up for bad movies. As an audience, you should be scolded after watching a bad movie.
scold."
Cheng Yuan's defense seemed very weak.
In fact, there is no need for film critics to attack "Tiny Times" like this. "Tiny Times" was made by Guo Jingming for his fans. No matter whether it is a big hit or not, this kind of movie will never become the mainstream of the market.
A complete and healthy market is bound to be filled with all kinds of films. If they were all made according to the critics' ideas, the market would become very monotonous - model films!
The box office trend of fan movies has a very obvious characteristic: it explodes in the first week, and then begins to fall off a cliff.
Because fans will support their idols immediately.
Therefore, after it reported 55 million on June 30, on July 1, the box office was cut in half to only 28 million.
It got lower day by day after that.
Therefore, Guo Jingming announced the second week after "Tiny Times" that the second part will be released on August 8.
Directly competing against Gao Qunshu's "A Romantic Affair" and "When a Man Loves" starring Hu Ge and Tong Liya, No. 9 is Fan Xiaopang's "One Night Surprise".
I’ve watched some of this Chinese Valentine’s Day show.
Probably because the previous films took too much box office, and the market's aversion to fan movies caused by "Tiny Times"
Jay Chou's "Rooftop Love", released on the 11th, did very poorly.
On the first day of the show, Jay Chou still shouted: "Of course I hope fans will come to see it, but this movie is not just for fans. Its story background is based on the 1970s and 1980s, so it
It is not just for young people, older friends can also reminisce about their youth, and at the same time, children can see what their parents were like back then." None of this can save the tragic situation of "Rooftop Love".
And "Old Father" was released for 17 days, with a box office of 200 million!
Box office record for domestic literary and artistic films.
That's about it for a literary film.
On the second Sunday of July, the General Administration released a document destined to be recorded in the history of Chinese film.
"Opinions on the Test of Laddered Accounting for Domestic Films" (made up by the author)
The opinion pointed out that with the prosperity of the domestic film market, it has also further stimulated the enthusiasm of film creators.
Starting from October 1 this year, 10 domestic films per year will be allowed to adopt a tiered accounting split with theaters.
The remaining films still adopt the original % fixed split and buyout models.
These 10 films must be reported to the General Administration and China Film Distribution and Exhibition Association one month in advance for qualification review.
When no less than 2/3 of the censorship committee votes and approves, the film can enjoy the step-by-step treatment.
The "Opinions" further stipulates the details of stepped accounting.
In the first week of a movie's release (non-natural week), the producer can obtain no less than 78% and no more than 85% of the box office revenue, no less than 58% in the second week, no less than 35% in the third week, and no less than 35% in the fourth week.
The producer's income should remain no less than 20% until the film is released.
The "Opinions" further pointed out that in order to avoid film squeeze, the premieres of the 10 films must be separated by at least 7 natural days.
The "Opinion" is very long, but this is what it basically talks about.
Since this year is already halfway through, the General Administration has only released 5 places.
This document caused huge waves in the industry.
When Cheng Yu'an got the document, he breathed a sigh of relief. He finally accomplished something.
"We have been discussing this "Opinion" internally for a long time," Director Zhang said in an interview. "The dispute over the division of accounts at the end of last year really played a catalytic role. We also noticed the contradiction between the producers and the theaters."
"This experiment is also to encourage film workers to create more and better films. In terms of qualification review, we will strictly control the quality and listen to the opinions of representatives of theaters and producers. In addition, we have established a complete
Supervision mechanism, we also welcome the general public and industry workers to supervise us."
"Calling it a trial means that we are also exploring and will continue to improve this plan in the future. Our confidence in the future development of domestic films is unshakable."
As soon as this opinion was issued, the review committee immediately received applications for more than 30 films.
Huayi wanted to use their National Day release of "Detective Dee: The Dragon King of Gods" to test the situation, but was rejected by the General Administration. "Dragon King of Gods" had long been announced to be released on September 28, which did not meet the requirements of the "Opinions".
Huayi instead sent "Private Customization" which will be released during the Lunar New Year.
Guangxian gave away "Four Famous Catchers 2".
Yuan Yuan also sent the book "Time Love Letter" that he will publish in November.
Although it is unlikely that it will pass the review.
This experiment is obviously to support blockbusters.
This reform will definitely have the greatest impact on domestic blockbusters.
But some people were very unhappy.
Hong Kong movie!
"In all likelihood, Cheng Yu'an was responsible for this." Wu Siyuan slammed the table. The introduction of this experiment will make the situation of Hong Kong films in the mainland even more difficult.
This chapter is not over yet, please click on the next page to continue reading! This "Opinion" excludes Hong Kong and Taiwan movies.
What we usually call "domestic movies" generally refers to mainland movies, excluding Hong Kong and Taiwan movies and co-productions between the mainland and Hong Kong and Taiwan.
Because Hong Kong and Taiwan have their own hierarchical review system, geographically speaking, although Hong Kong and Taiwan are both Chinese territories, they belong outside the country.
Naturally, you cannot enjoy the treatment of tiered accounts.
Jiang Zhiqiang, the boss of Anle Pictures, who has a good relationship with Long Distance, said: "I told him not to offend him to death, so what if I gave him the best picture and best director? How could the box office and reputation of "A League of Thieves" not be a hit?
Chill"?"
Li Yabo from Sound King also added: "Why don't you understand that it is the Academy Awards that need him, and he does not need the Academy Awards. Well now, the largest film company in the mainland does not recognize the Academy Awards, and it costs more than 1,000 yuan a year."
Wan’s sponsorship is gone. I wonder what will happen to the Academy Awards next year.”
Jiahe (Hong Kong Island) didn't come to the meeting at all.
People from Media Asia also expressed their bitterness: "We had already negotiated with Golden Harvest to make a film, and the script was finalized. However, with the Academy Awards, Golden Harvest postponed the negotiations indefinitely, and our company lost millions in vain.
"
Wu Siyuan and Chen Jiashan silently endured the scolding from their colleagues, and finally defended feebly: "I did this for the sake of the face of Hong Kong movies."
"Do you know what people say about the Academy Awards? Hong Kong Film Regional Commendation Conference! If you keep doing this, sooner or later no one will watch the Academy Awards." Li Yabo said harshly.
This meeting in the Hong Kong film industry was a failure. No rescue measures were taken. Representatives from various companies had a quarrel and broke up.
Chapter completed!