Chapter 785 "Becoming Famous"
Golden Harvest announced last year that it would restart its production business, and new films will be released this year.
In fact, Golden Harvest Productions actually restarted a few years ago.
The "Anti-Corruption Storm" series co-operated by Yuanyuan and Media Asia is in the name of Jiahe.
This time "Bomb Disposal Expert" is also under the two labels of Yinhuang and Jiahe.
However, "Chasing the Dragon" and "Wushuang" were all directed and produced by Golden Harvest, so these two films are regarded as Golden Harvest's real reboots.
This time "The Bomb Disposaler" also accepted investment from Hua Ge's company, but unfortunately, Hua Ge accidentally fell off a horse and was injured while filming an advertisement in Thailand at the beginning of the year. He suspended all work and was unable to promote the film.
The biggest attraction of this film is Brother Hua. Now that Brother Hua cannot come to promote it, all theaters have lowered their expectations for "The Bomb Disposer".
But Brother Hua did not disappoint the fans' expectations. He recorded a short greeting video in advance. The creators promoted that he would greet fans and audiences in this way wherever he went.
He kept telling the audience that he had been discharged from the hospital and was currently recuperating at home. His health was fine and he thanked everyone for their concern.
The film earned 43.8 million on its first day of release. To be honest, this result is not very good. It should not be the only result on the first night of May Day.
The film is remotely expected to earn around 70 million on its first day.
But even the 43.8 million, which is far from satisfactory, is already the best result in the same period.
"Chun Jiao Saves Zhiming" had 28 million on its first day, "Memory Master" was the same as "The Bomb Disposer", and "Famous" had 25.2 million.
If the box office results are not good, then try another angle.
"The 2017 May Day program has been praised as the best in history, and the quality of domestic films is steadily improving"
There's really nothing wrong with that.
The quality of this year's May 1st movies is indeed good, from "Like You" to "Famous", the genres cover comedy, action, romance and suspense thrillers.
Judging from the audience satisfaction survey, this year's five films have all received praise from the audience, with "The Bomb Disposer" leading the way with a score of 83.2, followed by Tudou Video's "Famous" with a score of 83.0.
"Tudou Image has done something strange again, sit down and play the killing game together!"
The form of script killing in "Fame" is actually not uncommon.
"Twelve Angry Men", "The Man from Earth" and "No One Survived" are all in this mode.
The script can be summarized as an adaptation of "Blizzard Hill" - a group of people chatting in a room to decipher the story.
However, this model is still rare in China. The novel format, coupled with the reputation accumulated by Tudou Image, has also attracted a large number of viewers.
This movie is not without its shortcomings. The acting skills of several young actors are relatively unfamiliar. The 27-year-old Song Yi is still too young to play the helplessness and grievances of Su Mengdie, a singer from the end of the world, although she has worked very hard to portray Su Mengdie as a mature woman.
His style, but there are some things that he doesn’t have in his temperament that can’t be acted out.
The role of Su Mengdie is best played by a mature actress who is around 40 years old. Tudou likes Qin Lan the most, but if he wants to flatter himself, he has to make a compromise.
Song Yi is still immature, but she also performed Su Mengdie's interpretation very well.
The second shortcoming of the film is the lack of film quality. This is a very mysterious thing. Judging from Liu Xunzimo's control over actor training, scene scheduling, lighting, etc., the effect presented makes "Famous" a success.
The movie is somewhere between a theatrical movie and an online movie.
The lack of quality in the film meant that what the director wanted to express was not expressed clearly, and many scenes seemed stiff and unnatural.
In the final analysis, the director's quality is still not good enough, although the reputation and box office results so far seem to be good.
Liu Xunzimo was also aware of this problem, but the company didn't say anything. He is a newcomer. If he can successfully complete the film and release it, it is already very successful. What's more, the finished film is not bad. Although he has made mistakes, he can't treat new directors.
Too harsh.
However, these shortcomings were forgiven by the audience.
"Famous" bucked the trend on the second day of the holiday and rose in word-of-mouth, leading the schedule with an opening score of 7.8 on Douban.
"Suspense and comedy don't go well together. Liu Xunzimo gave a very good answer. It has shortcomings, but it's still worth buying a ticket."
"Domestic suspense films are difficult to make, not to mention that "Famous" is very complete. I originally wanted to give three and a half stars as a consolation prize, but then I thought, screw it, I like watching it, and it will be full of stars. I look forward to Wan Hetianyi
's next movie."
During the three-day holiday, "Famous" counterattacked and took the top spot in the schedule with a score of 398 million, followed by "The Bombshell" with a box office of 238 million, and "The Memory Master" with a box office of 174 million, ranking third.
Now it seems that during the May Day period, only "Famous" can exceed 500 million.
After the holidays, the company's next film to be released is the Indian-approved film "Dangal, Dad!" which was bought for US$500,000.
The internal reviews of this film subsidiary are very good - bad films will not be specially bought and reviewed.
Generally, the films that can be approved in China are not bad. Last year's "Your Name." helped Guangxian make a great turnaround.
However, film approval in India is not limited to remote areas, and film and television companies across the country have done very little.
The publicity of approved films is already weaker than that of domestic films and imported films, and if you add an unpopular Indian film, you don't know how to do it.
The last film that everyone can recall was approved by India was "3 Idiots" in 2011. It was a good film, but it was ruined by the unspeakable translation of the title and the publicity that stretched the crotch.
Of course, the translation of "Wrestle, Dad!" is also very speechless and was made by Chuan Shen Yu Lian.
However, if the English title of the film "Wrestliion" is literally translated, it is just "Wrestling Match", which is even less interesting.
Therefore, it is better to translate it so that people can remember it, and the name "Wrestle, Dad!" has been retained.
It's better than the Hong Kong name: "Father and Daughter 3".
Wandao's translation is more normal this time, it's called "My Champion Daughter and I".
Aamir Khan has a good reputation among domestic audiences. He is almost the only Indian actor that most audiences know.
Aamir Khan even came to the Beijing International Film Festival this year because "Dangal, Dad!" was to be released in China and he came in advance to promote it.
Miss Yuan Shikong also did on-site translation work for him.
However, this year the young lady did not go to the film festival, so this little story could not take place.
Because I didn't take it seriously, I didn't take any special action, so I decided to schedule it on the 5th, the same day as "Guardians of the Galaxy Vol. 2" to be released.
I really can’t blame the people in the company for not paying attention to it. I really don’t pay attention to a film approved for 500,000 US dollars. If I throw it into theaters, it will make up for it with a box office of 20 to 30 million yuan.
Cheng Yu'an didn't have much to say about the film, because the company had done nothing wrong. With an approval of 500,000 yuan, Cheng Yu'an had no reason to convince the publicity and distribution department to invest too much publicity and distribution resources into this film with an uncertain future.
Chapter completed!