34-Week Box Office Champion
The next Friday afternoon, the crew collaborated with the Fox distribution department to hold the first media and fan meeting at the Santa Monica Commercial Plaza in Los Angeles.
When Naomi and Uma held hands and walked on the carpet with a deep sisterly look, it caused a cheer from the fans, and Ethan Hawk, who was following behind, received much smaller attention.
This is determined by the content of the film. The male protagonist is actually a large-sized tool guy, far less outstanding than two beauties.
Wayne, who finally came on stage, had almost no fans to pay attention to, but the media was the opposite of the fan group. Seeing him walking on stage quickly and wasting his handing in the papers. Everyone in the industry knows that the success of this film has something to do with those young actors, but the main creator is this director.
The meeting of fans went smoothly. The audience cheered for the friendship between the two girls several times, especially when they heard their stories of encouragement and helping each other during the crew, they were moved several times.
As a large number of media and fans dispersed, they also had to pack their luggage immediately and rush to New York to conduct a video promotion journey.
The two women who were as close as sisters just now entered the backstage and shook each other's hands away. Without even looking at each other, they walked into their respective dressing rooms. The agents of the two also looked at each other helplessly. No matter what, as long as they remained restrained.
"Naomi Watts and Uma Thurman are different from those in the play. The two beautiful girls have always been particularly good sisters."
"Naomi Watts and the director are neighbors. According to reliable news, they fell in love with the drama. Naomi said she especially appreciates the talent of director Wayne Greenberg. Hollywood has another pair of golden boys and jade girls."
Under the efforts of 20th Century Fox, a lot of this kind of news about them appeared in the media, whether it is speculation or facts, at least it is very popular.
Especially the various gossip tabloids under Xinwen Group have made their relationships furious. If you see the newspaper, you will definitely not be able to make a difference between the relationships of several people.
The purpose of doing this is extremely clear, which is to bring people who see the news into the theater and make them the audience to watch the video.
So, when the latest North American box office was announced on Monday over the weekend, Wayne and Twentieth Century Fox, who were promoting it, both laughed.
One thousand cinemas, "Happy Day" won $15.84 million in three days on weekends, making it even more than $15,000 in the box office, and achieved the best single-camera box office results this month.
Twentieth Century Fox performed very quickly this time, once again expanding the scale of North American propaganda screenings. Even if God comes, it cannot stop Fox from gaining more benefits.
On April 27, the third week of "Happy Day" landing in North American theaters, that is, the last Monday in April, Fox increased the number of film releases to 2,328, and began to invest a large amount of money in publicity and bombardment.
Wayne and the crew are also promoting in major cities in North America. No matter which city they go, countless young people and media are chasing Naomi and the three main actors.
Countless eyes were staring at the two beauties, both the media and the movie fans praised their sisterly relationship. As time went by, Wayne naturally attracted some attention. The media occasionally hangs the "young genius director Wayne Greenberg" in the newspapers on the entertainment page.
On the contrary, Wayne himself disagreed with the various media publicity, which seemed very alternative and strange in the eyes of the three actors who competed for fame and fortune and took photos.
Naomi asked him more than once after being warmed up in the hotel, why he didn't agree with the media's publicity, but he almost never answered this question positively.
Until today, the two of them came out of the hotel bathroom in Boston again and took a shower, Naomi couldn't help but remind Wayne.
"Don't deliberately stay away from the media, my dear. Those newspapers and TV stations are very interested in you, and you need them to expand your influence for you."
He shook his head and said indifferently: "Nami, I am different from you. Even if the media praises me to heaven, I still have to speak on my works. If my next work fails, they praise me now and how cruel they will be to scold me in the future."
Wayne has always been very clear and will never be confused by the little praise from the surrounding media. No matter what era, directors have to rely on their works and box office to speak. Now there will not be too many viewers focusing on the director.
It will take at least ten years before the era of various information opening up will gradually come to the forefront and have their own fan group.
When Wayne and his crew, led by Fox staff, walked through Boston and came to Miami, "Happy Day" won $9.85 million this four working days, and when they were promoting in Salt Lake City, the film won $19.83 million this weekend three days.
After preview, small-scale screenings, and expanded screenings, all the potential was released. A huge enthusiasm for "Happy Day" among young people, with their support, the total box office of the film exceeded 50 million US dollars, reaching 52.39 million US dollars.
This can be regarded as a box office miracle, which made Mel Gibson's "The Deadly Weapon 3" win the weekly box office championship with a margin of $2 million in North America. It is simply a miracle of such a low-cost independent film.
This is the first weekly box office champion of "Happy Day" and Wayne's first box office champion.
However, he and the Fox staff knew that the box office journey of this film would end soon. After all, it was a horror thriller, which was not a mainstream commercial film itself, and its audience only attracted the attention of young people.
The screening life of North American horror films is particularly short, and some even cannot stay in the theater for three weeks. "Happy Day" also cannot escape this rule, which is already a very good result for Fox. Next week, "Alien 3" will take over and continue to fight.
The production cost of this film is only a pitiful 1 million yuan, but now it has won dozens of times the box office, and this number can also guarantee the high price of various subsequent copyrights.
The most profitable thing is by no means the box office of the film. The subsequent TV copyright, video tape copyright, and peripheral authorization are the big part of making money. The North American film industry has long passed the era of box office profit, and in this era the proportion of a movie's box office profit will definitely not exceed 15% of the total profit.
Of course, if you want subsequent returns, the North American box office is the basis of everything. All this is based on the premise of the movie's box office hot sale, so that it can be followed.
This video-type video tape has always been a hot sales type for offline video tape rental and trading. In terms of peripherals and video tape, Wayne believes that Fox has made a lot of money, and their profitability will be a number in units of tens of millions under the addition of Fox's sound upstream and downstream industrial chain.
"The news I just heard, Wayne."
As soon as he entered the hotel, Jimmy walked over.
This is the last week of publicity. Wayne will leave the team after participating, and the popularity of the film will slowly pass. Twentieth Century Fox will take several actors to continue to travel to several small cities, and there will also be some actors gathered by Fox to participate in the follow-up publicity. There is never a shortage of actors who want to take advantage of the popularity.
"What's wrong with Jimmy?" Wayne called the hotel door and asked Jimmy to come in with him. He thought it was another gossip.
“I heard from my colleagues in Caa that Mel Gibson was very upset about the loss of "The Deadly Weapon 3" to a small-cost horror movie like "Happy Day".
There has always been a legend in the Australian wild boar. He has a very bad temper and is seriously drunk. Every time he drinks too much, he can't control his temper. This time he heard that he not only beats his assistant, but also fires ICM's agent and is preparing to turn to Caa."
"Isn't that very good? You guys have another golden signboard." He obviously disagreed and didn't understand what Jimmy wanted to express.
Jimmy looked at him helplessly and continued to remind him: "I heard that Mel Gibson is very dissatisfied with you. Compared to his status, it would be very troublesome to target you?"
"Just because of the box office of "The Deadly Weapon 3"? Is he so bored?" This surprised Wayne, thinking that even if he doesn't have a brain, he can't target people because of this kind of thing. If he always targets others when the box office is not satisfactory, he will not do anything else, and he will not be able to have the current status.
Seeing that he really didn't know, Jimmy decided to say directly: "The box office of the film is not the main reason, it is race, Wayne! It is race. Almost everyone who has worked with this Australian knows that he has serious racial discrimination, and the target of discrimination is Jews.
He said more than once after drinking that Jews should die. So he is not very popular in the circle. If he hadn't been able to continue to create value, I believe no producer would have used him."
Jimmy's words made him fall into deep thought. He had indeed heard these rumors in his previous life, and with the rules of this circle, rumors could generally be believed 90% of them. He still vaguely remembered that Mel Gibson fell over this and was silent for many years.
This is also a ruthless person. Because of the difficulty of being difficult, no one is willing to find him to work, so he acted as a director himself, as if he had also directed the Oscars. The impact and box office of the Passion of Jesus were not low.
"Don't worry, Jimmy, let's just be careful. Now we are still far from his status, so there is no way to target me if we pay attention to him."
Chapter completed!