What is the biggest factor that can affect the box office of a movie? This question is a hundred filmmakers who will give you a hundred views. And here in Wayne, there is always only one explanation, that is, promotion and marketing.

No matter how your movie is filmed in line with the market taste, how accurate the target group of people you are targeting, or how artistic and entertaining the movie is, from the perspective of Hollywood thinking, if you want to make the movie sell to the maximum extent, then publicity and marketing will always be the first.

Since he entered Hollywood in the 1990s, every movie he filmed has always been filmed by film critics, film critics, and even senior filmmakers in the circle. It is called textbooks of dark art and a model for exploring human nature and social issues. Each movie is full of strong humanistic care and artistic atmosphere.

But some of the people closest to him basically knew one thing. This man never admitted that the works he shot were artistic. In his eyes, his works were always a commodity first, and if he wanted to sell a commodity at a good price, he naturally had no lack of publicity and marketing.

There may not be any media that has made a summary of this, but many filmmakers with status in the circle know that after each step of Wayne's film is released, the promotional and marketing methods are textbooks.

Whether it was the special promotion of people of color when "Escape from the Deadly Town" was released, or the scary incident in "The Joker's Return" that year, the film's withdrawal crisis incident, all of which stirred up the emotions of movie fans, allowing more people to enter the theater with the mentality of regretting they would not watch, and willingly buy tickets to watch the movie.

More recently, the little Batman dream-fulfilling incident created by Wayne and his friend George Lucas before the release of "Batman: The Dark Knight". This promotional and marketing method is still on the desks of executives of major film companies and is constantly being taken out to study.

A very simple little Batman dream-realizing documentary, coupled with the amateur singing of two professional directors, made Wayne's audience group, a family fan that had never had before, instantly became the main force in the box office contribution of "Batman: The Dark Knight".

Otherwise, why can this movie hold Steven Spielberg's "Jurassic Park 2" tightly in the best summer season and win the box office championship for four weeks? Because of this movie, it has become the first choice for family weekend entertainment activities in those weeks.

So, Wayne has never left marketing and has been going through so many years.

And this trip to the East became even more straightforward. He turned around and treated himself as a commodity, packaged it, and carried out large-scale publicity on this land.

In Wayne's mind, he knew too much about what the people in this land wanted to hear and what they wanted. Coupled with his current status and reputation as a director master who resounded throughout the world, this is also the main reason why he could cause a huge sensation this time.

What he didn't expect was that the sensation he caused this time was noticed even in distant North America, which shows how important the first time was.

"Recognition from the world is indeed a powerful tool to please this place in this era."

Smiling and shook his head, Wayne smoked leisurely under Jimmy's admiration. "But Jimmy, in fact, you can still regard my Oriental Tour as a movie promotion and marketing. It's just that the main marketing subject is not "Batman: The Dark Knight", but the recognition effect brought by information such as my identity, but..."

Speaking of this, the corners of his mouth slowly curled up, and a sarcastic smile appeared on his face. "But, this is not something that everyone can learn. Without this first time, I would like to get the same sensational effect in the future. Besides, there is no need to say much. As long as I push it back for six or seven years, no one can achieve the same effect."

Jimmy and Nina may not understand this, but he is clearer than anyone else and he has gained the dividends of the development of the times.

Now the economy is taking off, and it can be said that it is going on every year. This has also caused most ordinary people here to urgently gain recognition from the outside world. However, after a few years, these people will begin to correctly view their strength and have enough confidence, by then, any marketing methods will not work.

"I don't understand, does this have anything to do with Mr. Rupert Murdoch's request?"

As a senior agent, Jimmy certainly understood what his client said, and what made him a little confused was that all this had something to do with the favors of the chairman of News Group.

"No, no, no."

Nina, who was standing aside, interrupted Jimmy's doubts, habitually reached out and pushed the glasses on her face, and also put a smile like a little fox on the corner of her mouth. "Of course it's related. It seems that you still don't understand the boss's meaning."

“What?”

Looking at the smile on the assistant lady's face, the agent is now beginning to seriously doubt his IQ and even more confused whether he has missed any key information.

"e on~" Nina reached out and patted her forehead with helplessness on her face. When she looked at Jimmy, she seemed to be looking at a fool.

"So, Jimmy, do you think, is the King of Darkness that worthless?" The assistant lady stretched out a finger and put it in front of the agent and asked:

"Working hard to package yourself and trying hard to please the movie audience here, is it really just for the movie "Batman: The Dark Knight"? Let me remind you that with the current market size, even if this movie is postponed several times, it will be at most tens of millions of dollars."

Her sudden problem obviously made Jimmy even more puzzled. Yes, the sensational effect caused by Wayne this time has indeed become popular, but if it is just for the box office of tens of millions of dollars, it is obviously not worth his efforts to package himself into a product.

For example, the accounting model for Hollywood movies is only 13% of that. Although this is already a tax and miscellaneous expenses, it is pure profit, compared to Wayne's current status, there is no need to be so time-consuming and laborious, because it is obviously not worth the loss.

You know, even the film promotions in some European countries are too lazy to go, which is the main dumping place of Hollywood movies in the past two years.

"When you think about it, Jimmy." Nina shook her head slightly. Without waiting for Jimmy to think of the answer, she looked at Wayne and began to explain the reason. "Just as boss himself said, the sensational effect caused by his coming this time will basically no one can copy it in the future. The longer the time, the less anyone can do it, but boss can, and he can cause the same sensation every time he comes."

"But Wayne didn't just say..."

Jimmy pursed her lips and murmured, obviously having made Nina's inconsistent statements fascinated.

"Because I have to go to cc.tv, it's not enough to market myself at the film festival and at school." Wave waved to Nina, who was so angry that she was so angry, and Wayne pointed the coffee table and gave an explanation directly. "Rupert Murdoch's favor is indeed good, but can it help me?

Let me tell you, the ratings of this channel can scare people. Moreover, the significance of being on the show is different. The credibility of the media here is much stronger than that of North America. As long as you show your face on this channel, it is equivalent to the official recognition of your identity!”

"What identity?" Jimmy asked subconsciously, but after asking, he regretted it, because Nina just looked at him like a fool with insufficient IQ, and now she has become a fool's eyes.

"Old friend, the identity of Dongfang's closest old friend!"

This is his ultimate goal of choosing to market himself. A world-class director and the first to come to this land. He spoke of the Beijing films with a straightforward style, loves to eat Chinese food and understands Chinese culture. If these are endorsed and promoted by TV, it will definitely be the treatment of a close old friend.

Wayne has never been an elite and has a high moral bottom line. If necessary, he would not mind at all. In the videos invested by Warner Bros. or Greenberg Studios, he would add Oriental elements in advance or Eastern Host.

"So, find a proper reason to reject Rupert Murdoch's proposal." He raised his arm, patted Jimmy on the shoulder, and whispered: "You don't need to understand the essential difference between Phoenix TV and cc and tv, do what I said."

"Okay, I get it."

The agent shrugged his shoulders. He now seriously doubted the significance of his coming. Not only did he think he was not worth mentioning in front of clients, but he felt helpless that he was also completely regarded as a fool by Nina.

After twisting the cigarette butt into the ashtray, Wayne asked casually: "The Lord of the Rings and Charlie's Angels, there are no other situations in the past few days."

The former Greenberg Studio has invested 75 million US dollars in preparation for these two projects, while the latter is an independent investment in the studio. The funds invested in these two projects are Wayne's own real money, so he is of course very concerned.

Compared to these two projects he invested in, he is not worried at all about "X-Men", which is still filmed in Montreal, Canada. Twentieth Century Fox attaches great importance to this project, and they are not willing to film it, and there is a problem with it.

"Peter Jackson has already gone to New Zealand to start doing the preparations for "The Lord of the Rings". Jimmy's face turned right and began to report on the progress of the two crews in the past few days. "This fat man in New Zealand rejected the proposal of Warner Bros. producer John Gray to cooperate with Industrial Light and Magic, and seemed to have found a special effects studio in New Zealand.

The filming of "Charlie's Angels" is very fast. The latest news is that the crew's lens material shooting is expected to be completed about half a month ahead of schedule."
Chapter completed!