607 - Plan ahead for next year.
"This is the third time in this week that our entire dormitory has entered the theater together to watch "Batman: The Dark Knight"."
At the entrance of a cinema in Beijing, the reporter targeted the interview with a group of young people who came together. The group of young people were all around 20 years old and were obviously not graduated. One of the boys was talking to the reporter's microphone under the instigation of his classmates.
"Wayne Greenberg's film, I thought it was praised by everyone before watching it, but after watching it, I learned it. It was really hard to see it. When we first walked into the theater and sat down, we had experienced two and a half hours of shock in our life. No one could have thought that the movie could still be shot like this!
Unfortunately, we have never read the original Batman comic, but we all agree that this "Dark Knight" movie must have surpassed the expressiveness of the original comic. The story of the film is suppressed and tragic to the charming realm, which is simply a miracle. The script is really excellent, and the director's level is indeed unique.
There is also the acting skills of the clown in it, which is really amazing. It really shocked us. Yes, we have watched it twice before, but after seeing Wayne Greenberg on TV tonight, after everyone's discussion, I decided to experience the shock of the movie again."
There are many similar movie fans, especially the group of young people, who gather together in large numbers and come to the theater again and again.
Even the media was very surprised. It was not that I had not introduced Hollywood blockbusters before, but "Batman: The Dark Knight" is really special. Whether it is from the film or the director who appeared on cc.tv, it made movie fans feel different for the first time.
Just as Wayne said on TV, filming movies that fans love is the first driving force for the development of the film. This principle is so simple that ordinary people understand, but many directors talk about the so-called art, but they cannot do the simplest thing.
So this time, "Batman: The Dark Knight" is like a sledgehammer, and it directly smashed into the theater market of this land, and it also woke up countless ordinary movie fans. Some fans even said that this was the first time I thought it was a great pleasure to take family and friends to the cinema to watch a movie on weekends.
The movie viewing experience given to them by "Batman: The Dark Knight" has never been seen before. The fanatical viewing situation has also allowed the filmmakers here to see the power of the mature film industry system for the first time.
Some people regard Wayne Greenberg as a great enemy, and even compare it to a typical example of uneasy and kindness. Some filmmakers have been inspired by this movie after watching it and began to think about how to make movies that fans like.
However, all of these subsequent debates had nothing to do with Wayne. Early the next morning, he took his entourage on a chartered flight from Warner Bros., leaving countless movie fans and countless arguments in line to watch the movie, leaving his dream hometown and flying towards North America.
In the CEO office of the Warner Bros. headquarters building, the Warner Bros. distribution director and CEO sit on the sofa in the lounge area enjoying cigars while watching the TV temporarily moved in. There are a lot of media reports on the other side of the Pacific, and the feelings of movie fans after watching the movie.
Although there are no modern multi-hall theaters in North America, if you only watch the theaters, the terrifying number of people queuing up to watch movies can feel the fanatical atmosphere even through the screen.
"Do you want to guide this public opinion?"
Bruce Rosenblum raised his hand and signaled his secretary to pause the TV data. He turned to look at the Warner Bros. Ceao beside him, pointing to a movie fan who was interviewing on the TV and said:
"Note here, it's not a movie fan who said he had bought Wayne's pirated videos for many years before. Now they are willing to pay money to go to the theater to buy a movie ticket that they owe. This situation is not just one or two, but there are many among young people aged 25 to 35."
Of course, Jeff Robinoff knew the meaning of his words. Everyone is the most senior filmmakers in the circle and they all know that the main force in film consumption is these young people.
Perhaps only in terms of ticket sales, teenagers and family fans are more qualified to be the first echelon of movie consumption. However, the consumption capacity mentioned here is only available to these young people. Hollywood conducts a large number of surveys every year, and Warner Brothers is no exception. Each survey results show that only these young people are more willing to contribute to the movie surroundings and temporary film sentiment.
"Forget it, don't attract public opinion."
After thinking carefully for a while, Jeff Robinoff shook his head and waved his hand to signal the secretary to go out under Bruce Rosenblum's puzzled gaze.
When there were only these two people left in the huge office, he explained: "The situation there is still a complicated situation. Even our branch can't affect the multimedia there. Besides, Wayne's past has caused too much sensation, and the purpose of marketing him as a director has also achieved."
"Batman: The Dark Knight, except North America, has basically been out of stock overseas." Bruce Rosenblum shook his head slightly and reminded: "The box office potential shown in that market now is fully capable of pushing the total box office of this film to a higher level, we..."
In his opinion, he believed that this was a once-in-a-lifetime opportunity. If some media resources could be used, it would lead to the topic of "We all owe Wayne a movie ticket", and the result would be much better than letting go and free development.
Being able to firmly take the position of Warner Bros. distribution manager, Bruce Rosenblum himself is best at film marketing, so he is not willing to give up the good opportunity to market movies every time.
"Bruce, you're wrong."
Jeff Robinoff leaned on the sofa, reached out to pick up the remote control that the secretary put down, and clicked the continue play button. While watching various information on TV, he squinted his eyes and said slowly: "The global box office of "Batman: The Dark Knight" has exceeded 1.2 billion US dollars.
At least with the current size of that market, even if we launch public opinion marketing movies with all our might, the final result will be only tens of millions of dollars. This is not worth the loss for "Batman: The Dark Knight". Besides, the extra box office will be allocated to us..."
Speaking of box office share, the two looked at each other and shook their heads at the same time. Thirteen percent, even if the thirteen percent is pure profit, it is too little.
More importantly, all the movie revenues there are only box offices, and there is a fundamental difference from most of the world's already standardized markets. There are no more profitable channels such as movie peripherals, videotapes, product licensing, etc. yet.
"Wait a little longer, wait a little longer."
"What are you waiting for? You want to..." Bruce Rosenblum said halfway, and suddenly, as if he understood something, he stared at the old man beside him. "You shouldn't have you, you want to ignore this public opinion, and then wait until Wayne's "The Flash" is released next year, and then guide the topic of "I owe Wayne a movie"?"
That's right, in the opinion of the director of Warner Bros., since the box office goal of "Batman: The Dark Knight" has been achieved, no matter how much it is, it will be more than worth the loss. It's better to stay calm and launch a new movie when the next film is released. At that time, this will be a new box office growth point beyond the original plan.
"Yes."
Jeff Robinoff nodded directly and admitted his thoughts. "Wayne's trip to the East can guarantee that in the next many years, we, Warner Brothers, will be there, will be treatment that other six major companies do not have. The goal at this stage has been achieved, and there is no need to become fat in one bite."
There is no doubt about Warner Bros. being the first Hollywood Film Company that valued the market the most. Twentieth Century Fox also valued the potential of that market because of News Corp. and Phoenix TV, but its investment is far less decisive than Warner Bros.
This has nothing to do with Wayne. Even without him, Warner Bros. was the first to introduce movies there and build a Beijing branch. Moreover, Jeff Robinoff has big moves next. He plans to cooperate with a giant that will be established there to establish a new theater company together, which shows that Warner Bros. is optimistic about this market.
"The male lead in the crew of "The Flash." Jeff Robinoff turned his head and asked, "It's the little actor named James. I heard that he was released on bail again?"
"That's a troublesome spirit."
Frowning, Bruce Rosenblum said: "Before he became famous, he had learned all the talents that famous actors in the circle should have to make trouble. This child should thank Wayne for his trip to the East. If he was in Los Angeles, this lucky child might have been replaced!"
After so many years, everyone knows that Wayne's crew does not like troublesome characters. Even if an actor who is a very mischievous player joins his crew, he will take the initiative to put away all his thoughts, because those people know that he will really make a change of people because of trouble, even if it will delay the crew's filming progress, or even lose money.
For example, Nicholas Cage, who was also a famous literary celebrity in the circle before filming "The Joker", means that he has no shortage of chaotic private life and contraband products.
Chapter completed!