774 - The Ultimate Trailer
At the beginning of the summer season, if there are no various celebrity scandals, it seems that this is not a complete summer season.
Since Hollywood entered commercialization, fans have actually been accustomed to these over the years. If there are movie fans who are careful to observe, they will find that the stars who have scandals are usually the main characters who are about to be released or have already released the film.
No matter in any era, blind fans still occupy the majority, these people usually give up watching a certain video because they hate a certain star.
However, this feeling of disgust mostly comes from the publicity and hype in the media, as well as the tone of family and friends around them. Perhaps today they are still swearing that they will never buy tickets to watch a work that hates stars. When the tone in the media changes tomorrow, their decisions will also change.
And this is the fundamental purpose of publicity and marketing. The public always has a herd mentality.
Early in the morning of May 11, Warner Bros. suddenly released another trailer for "Wonder Woman". Unlike the previous trailer that lasted for up to 30 seconds, this time Warner Bros. released the trailer through its TV stations, audio-visual store advertising screens, commercial district street screens, etc., which lasted for three minutes.
This three-minute trailer, carefully edited by Warner Bros. and Wayne, immediately caused a huge sensation as soon as it appeared in various parts of North America.
In the center of Santa Monica Plaza, a famous commercial area in Los Angeles, Dior's fashion advertising blockbuster was suddenly interrupted on the 24-hour building advertising screen. Then a wave of low electronic music gradually overwhelmed the conversation of everyone on the scene through the large sounds everywhere in the square.
This is the most prosperous area in Los Angeles. Whether it is the check-in tourists or the passers-by, they are all attracted by the electronic music.
In the middle of the square, people who were talking in a low voice slowly raised their heads in confusion, looking for the source of the sudden music.
“oh my god!”
An African-American girl raised her head and immediately noticed the giant screen of the square where the advertising blockbuster was just playing, which was now pitch black. But then, when the low drum beats began to appear in the sound of electronic music, the giant screen of the square lit up instantly.
At the same time, the girl grew up her mouth and involuntarily exclaimed in surprise when she saw the picture.
"God, this is...Wonder Woman?!"
"What? What the hell..."
"Look at the advertising screen!"
“…”
More and more people raised their heads and put their eyes on the advertising screen amid the screams.
On the giant screen that turned from black to bright, accompanied by the music of is she with you, the first thing that appeared in front of people was a battlefield. The camera used a long-term way to clearly capture the destruction of the entire battlefield and the environment of artillery fire in less than three seconds.
Then the camera quickly pushed closer, locking a figure that was out of place with the surrounding environment. It slowly moved up from her white long legs, first with her leg armor and a skirt, and then on a rope around her waist, she stopped for about a second before continuing to move upwards.
The whole process was very fast, as if there was no time for the audience to think. A bullet shot directly at the woman in the camera in the way of a high-speed slow motion.
“What the f**k…?”
"What did she do?"
Until then, the picture on the big screen suddenly accelerated. Amid the people's screams, Wonder Woman raised her arms, blocked the bullets that were shooting at her, and began to follow the music rhythm of the background that provoked nerves and rushed forward quickly on the battlefield.
Each shot stayed for no more than two seconds. She seemed to be tired and was constantly fighting. The editing speed of the shot became faster and faster. Against the background music, more and more people felt excited and stared at the big screen intently.
"Wheng~"
An unexpected thing happened, the changing camera came to an abrupt end, and the volume of the music on the back instantly decreased. The camera finally froze on the front of the fully armed Wonder Woman, giving her a clear close-up of the battlefield.
Before people could breathe, the audience could not think, the final freeze shot was like a gray-yellow photo after a long time in a short period of time.
In this old photo taken on the battlefield, many people have found familiar faces. Not only Wonder Woman Angelina Jolie, but also the rising reputation of Matt Damon by her side.
The camera seemed to be at the beginning of the echo, slowly moving away from the old photo, and then gave the answer. This old photo was being held in the hand of a man, and his eyes were also full of complex emotions.
"master?"
"God, it's Bruce, Bruce Wayne!"
Here, Wayne used the most common message to hint, and the camera pushed closer to Christian Bale's eyes, and the next shot was clearly telling the audience that this was the scene in his memory.
Bruce Wayne, wearing a dark bat armor, leaned in a very embarrassing position on a corner of the broken building, and a laser hit him. The embarrassing Batman obviously gave up his resistance, staring at the laser on his eyes, ready to die.
"boom!"
A woman in Valkyrie armor descended from the sky, just like when she was resisting bullets on the battlefield at the beginning of the film, crossing her arms and saving Bruce Wayne amid the roar.
"No, Clark, no, you can't do that!"
The camera turned suddenly, and a tall and strong figure in Mohu in the distance was floating in the air and watching the woman with her arms crossed.
This is the last scene in this memory. Immediately afterwards, the camera suddenly switched again, and the center point became Wonder Woman again.
What comes with it is the ever-increasing back music.
She broke through the castle with a shield in her hand and fought with an enemy constantly. It was like showing her fighting skills in all directions, her strong, brave, sexy and hot body, which gave everyone an illusion of full power.
From beginning to end, the enemy who fought with Wonder Woman was not given a direct face by the camera. However, before the trailer ended, the prompts given were obvious enough. The opponent was Ares, the number one mortal enemy of Wonder Woman and the number one villain in DC comics.
"ah!"
Angelina Jolie in the picture shouted, and under everyone's gaze, she waved her fists. The trailer ended here, and the super-burning back music that resounded throughout Santa Monica Square also came to an end.
“oh my god!oh my god!”
The African-American girl who first looked up to watch the trailer kept muttering to herself while shaking her boyfriend beside her. "Did you watch it? Did you see it? She is Wonder Woman, oh my god, who cares who she is in real life? We can't give up this video. Damn, she is really cool, so cool!"
"It's so handsome. This is the first time I feel like a woman can be so handsome!"
"It would be great if I could see the movie today..."
There were constant discussions around him, and there were many friends with couples like African-American girls. As long as you see this trailer, you will undoubtedly be super ignited by its super ignition scene, and you will be extremely excited.
This ultimate trailer caused a sensation all over North America. The promotional team led by Bruce Rosenblum himself ignored it at all. The media's slandering Angelina Jolie, although most of the so-called revelations, can actually be said to be true.
As he and Wayne said, no matter how Warner Bros. public relations are, the impact in this aspect is still impossible to eliminate.
Then he simply put his goal directly on the movie itself. Some of the shots in this ultimate trailer were originally arranged in the easter eggs of "Wonder Woman", which was nothing more than to increase the influence of the series. Then he chose to release it a little in advance, but did not get Wayne's objection.
At the same time, Angelina Jolie appeared again on a conversation show. While promoting the upcoming "Wonder Woman", she was inevitably asked about some controversy about her, Wayne, and even the film.
"Everyone has a rebellious period, right? I'm very glad to meet Wayne. He told me when we met that if we really love this profession, we should mature. Although a bad girl is cool, it's even cooler to be a female star!"
"What? Will "Wonder Woman" be the next "Cutting Throat Island"? I don't think so. In fact, after watching the preview of "Pearl Harbor", a friend in my circle once told me that "Pearl Harbor" is more similar to "Cutting Throat Island".
Want to hear his evaluation of the film? "Pearl Harbor" is a film under the guise of a war film. In fact, it is a story of a bloody love triangle. As for more, I'm sorry, I'm not convenient to reveal more. I suggest that when the film is released, these will be left to the fans for evaluation."
On May 12th, the day before the premiere of "Wonder Woman", as one of the hottest names at this stage, Angelina Jolie was filmed by paparazzi during her dinner with her film emperor's father.
Many photos revealed show that the two people were talking and laughing. Angelina Jolie took off her haute couture dress. Whether in terms of outfit or plain face, she looked more like an ordinary girl who was very attached to fatherly love.
Just after the dinner, many paparazzi once again surrounded Jon Wo Yinte. In the face of the paparazzi's question, the Oscar actor happily accepted the interview.
He told everyone that he was very grateful that his rebellious daughter was becoming mature and swore that he would attend the premiere of his daughter's movie to express his full support for her.
"Hey, she's just the most ordinary girl. Your excessive demonization has caused her a lot of trouble." This is the last roar left by Jon Voynter.
The news in the media was very messy. Some were reporting Angelina Jolie's prodigal son's turn, some were reporting on various negative information about her before, and some were hyping up the many similarities between "Pearl Harbor" and "Cutting the Throat Island". Some media even went to Michael Bay's doorstep to ask about the adjective "bloody love triangle".
All kinds of news are flying all over the place. Warner Bros. and Disney are fully fire-powered while promoting their own videos, while playing hard to throw dirty water on the other party.
It is in this context that the final sprint before the release of "Wonder Woman" is about to end, and a new North American summer weekend is about to kick off.
After counting the summer seasons in previous years, basically after every weekend, many movies with production costs of more than 10 million US dollars will be released. Even some popular weekend seasons have become positions that super blockbusters are seizing.
But in early May, when the summer season started, the entire North American theater market was strangely trapped in a vacuum zone. Many movie fans and film critics have discovered that from May to now, there are only a few small-cost independent films released, and even one with an investment of tens of millions of dollars or above cannot be found.
Everyone actually knows why. No matter how many topics are about Wayne Greenberg, it cannot change a fact. The dark madman has spent nearly ten years to completely establish his power at the beginning of the summer season.
There was no one who tried to challenge him, but looking at the achievements over the years, it seemed that under what circumstances, Wayne Greenberg was the one who won the final victory.
Some relevant people even stood up and said that one of the common characteristics of Wayne Greenberg's movies is that no matter what kind of competitors they encounter, he will be the final winner. What's even more outrageous is that he, the big winner, always takes everything.
In fact, there is no mistake in saying this. In recent years, it can be said that the only one who has successfully achieved impressive box office results under the pressure of Wayne's film is "Jurassic Park 2".
But what does this mean? It means that Steven Spielberg is not as good as his friends in terms of market control? Or does it mean that Steven Spielberg performed well and did not let Wayne's video take everything for the first time?
At least until now, no one is too stupid to talk about this with Steven Spielberg.
Warner Bros. invested 200 million US dollars in "Wonder Woman" alone, and the number of investments in promotion and distribution will never be less than 50% of the production cost.
It is an investment like a century-old gamble. Of course, they want to achieve excellent box office results and will not be stingy with the expenses of holding premieres.
Chapter completed!