By the time Natsume's Book of Friends reached its eighth episode, this work had already accumulated a huge amount of popularity throughout the week.

Even on Yindou.com, a gathering place for fans of well-known film and television dramas, a topic has occupied the top spot on the topic hot list for eight consecutive days.

[The episode of Natsume’s Book of Friends is the most healing!]

It was just a topic brought up by fans of the drama out of boredom, but the development of things often went beyond everyone's expectations. This topic seemed to open Pandora's box, and fans from all walks of life immediately launched heated discussions under the post.

"I think it's Tanuma, the demon slayer who can't see monsters in the third episode... Although he can't see monsters, he goes around slaying monsters to prevent his son from being disturbed by monsters. Anyway, I feel a lot about it."

"I still like the hippopotamus monster San Dou in the fifth episode. Reiko originally agreed to go with him to find friend monsters in the fog swamp, but Reiko let him go again and waited for decades to wait for Takashi... ..I was in tears when I saw the final scene where the two monsters reconciled."

"Then if you want to say this, you have to mention Shigure in the fourth episode. He was pitifully simple and kind. It wasn't until he disappeared that he finally understood the girl he had been paying attention to..."

"Doesn't anyone like the little fox? He took the medicine that can turn him into a human for one day, just so he can go to the big city to see Takashi... In the end, when Takashi and it agreed to meet again, I burst into tears, thinking I met my good friend who we broke up with in junior high school... I also promised to meet him again in the future, but he just went to a big city and I haven’t heard from him for three years.”

"I still like the protagonist Natsume the most...gentle, and most importantly, handsome...When I saw him return his name to those monsters, I felt that a week of depression disappeared...This work is really marvelous."

"It's a pity that it's too short... It would be nice to update two episodes a week."

"Yes, the update of two episodes is only one episode of other TV series. Speaking of which, the popularity of this drama has surpassed that of Winner is Justice, and it has a lot to do with the short plot content."

"But Natsume's Book of Friends won't actually be finished until the end of the summer season. There should be more in the future, right?"

"I heard that it will be updated continuously for at least one year, but after one year... I don't know."

...

Jing Yu carefully browsed Yindou online viewers' comments on Natsume's Book of Friends.

He didn't expect that Natsume's Book of Friends would be more popular than The Winner is Justice.

It can only be said that each work has its own audience, and it seems that Dazhou's audience obviously prefers works of this type.

After the time came to late May, Jing Yu had to pay attention to more than just the two dramas Natsume and Winner is Justice.

After the filming of Neon Genesis Evangelion began, his leisure time completely disappeared.

Apart from being busy filming Neon Genesis Evangelion every day, I also have to find time to deal with the Fate Guardian Night game.

The second phase of promotion for Guardian Night of Destiny is now in progress. With Jing Yu adding more people and money, the production progress of Guardian Night of Destiny has exceeded expectations, and some early game promotional videos have been released one after another.

"I feel... the second half of the year will be very busy!" Cheng Lie came to Jing Yu's office and sat down on the chair.

Jing Yu can take a break from his busy schedule, but Cheng Lie is now in charge of three crews at the same time. Even if he has trained several subordinates to help him deal with miscellaneous things, it is tiring for him to deal with some content that requires him to do the work himself.

"Persevere...work hard." Jing Yu smiled and said.

"Starting from next month, I will fly an average of three times a month to various places to participate in game exhibitions...and during this period, I have to film the scenes of Neon Genesis Evangelion..."

"So didn't you ask for this? You can obviously work leisurely, but you have to be so energetic and produce so many works at the same time." Cheng Lie also complained at the right time.

"To be honest, let alone my colleagues, even I admire you for your high productivity and high quality. Your fans are still discussing whether Machiko Dai can defeat Komemon in a duel, and they are still thinking that the winner is the winner.

What kind of solution of justice is like? How could they know that you have even finished writing the script for the second season of this drama... The same is true for Natsume's Book of Friends, which was only released to the ninth episode, but you also wrote the script.

It’s almost thirty episodes…”

"There is nothing we can do. There are only one to two hundred people in the company's film and television department, and there are also a lot of people in the game department... Now the total number of people in the film and television department and the game department is almost 300 people...

You have to be more diligent, otherwise I would have to pay these basic employees tens of millions of dollars a month, not counting the salaries of the executives who earn millions a year... I don't have time to take my time...

..." Jing Yu drank a cup of tea.

"If it weren't for the fact that I had too many projects planned at the same time during this period, I would be interested in writing movie scripts..."

"No, you can't make a big fat man out of one meal. Even if I think I can handle it, the people in the company can't handle so many works of yours starting at the same time... Our company mainly follows the elite route. You let them strive for excellence and polish it patiently.

It's okay to produce excellent dramas, but the flood-draining way of working will only be counterproductive." Cheng Lie was confused when he heard this.

"Indeed, there is endless money to be made... Let's wait until this year is over," Jing Yu said.

"Then you... basically won't make any other big moves this year, right?" Cheng Lie asked.

"Well, no more. In the autumn, the party will continue to broadcast the second season of Natsume's Book of Friends and Winner is Justice.... In the winter, the focus of work will shift to the game Fate Guardian Night. When the winter is over, the Spring Festival will begin next year, and it will be a new season.

Home of Evangelion and spin-off games..."

"The schedule is full!" Cheng Lie said.

"Now is a critical period in the Great Zhou Dynasty. I can't help it...I don't want to be so busy, but I am always afraid of missing the opportunity..." Jing Yuduo explained.

Judging from the past life, Dazhou is now in a period of rapid development of the Internet, and the entertainment industry will also show geometric growth.

To develop an online shopping website, or social communication software, or food delivery, or logistics industry, that is not what Jing Yu can afford to burn with his one billion assets now...

In the previous life, which one of these industries didn't burn hundreds of billions to stand out from the crowd of competitors? At most, Jing Yu would have invested in angel investments in the early stages of financing of these enterprises, just like he invested in Qingyun...

But to be honest, it’s not that person. Jing Yu doesn’t join in the fun anymore, so he just goes to online shopping websites. Now there are hundreds of them popping up in dozens of provinces throughout the country, and they are all burning money. Which one should he invest in?

Jing Yu might as well just stick to the industries he can control, IP game development... and film and television drama creation...

"Honestly, Cheng Lie...what do you think of the future of our company?" Jing Yu was in a good mood today, so he asked one more question.

"What's your opinion? What's your opinion?" Cheng Lie was confused.

"It's just expectations for the future, goals, etc..."

"To be the most famous high-quality film and television drama production company in Dazhou?" Cheng Lie hesitated and said.

"That's natural, but...that's not the goal." Jing Yu said with a smile.

"We are here now. Do you think any film and television drama company in Dazhou is more professional and well-produced than us?"

Cheng Lie was stunned when he heard this and asked...

"What about you? Do you have any goals?"

"As for me, this person actually doesn't know much. He just likes to play games and watch movies and TV series..." Jing Yu said.

"So my expectation for Blue Star Company is... that it can grow into a well-known company in the future. If everything goes well, it would be best to grow into the largest film and television drama production company and... the largest game company."

Don’t you know much? Cheng Lie looked weird and didn’t know how to complain, so he just skipped it.

"I can understand this...the largest film and television drama company...games? This is not what we are good at, right?"

In his opinion, although Jing Yu has already approved the games of Fate Guardian Night and Neon Genesis Evangelion, and given Jing Yu's popularity, the possibility of losing money on these two games is very low...

But Jing Yu is thinking about the biggest gaming company right now. Isn’t it a bit like thinking too much?

Jing Yu also understood what Cheng Lie was thinking.

The entertainment industry is interconnected. The quality of Dazhou's film and television dramas is low, and the game industry is naturally not much better. The market value of the largest game company in the country is only between a few billion and a little over 10 billion, and the games produced are of average interest.

, in terms of quality, it’s just like that...

Basically, it was the situation around Jingyu’s previous life around 2000. Fortunately, game fans in Dazhou like to play stand-alone games. There is no market for online games and browser games in Dazhou. Otherwise, it would be possible to upgrade to level 999 with one stroke.

My brothers came to cut down my games, and Jing Yu also went to make them.

But Jing Yu dared to say such things with a certain degree of confidence...after all, his competitors were far behind...

Many works are indeed suitable for adapting games, and it has been proven in previous lives that the profitability of adapting games is indeed very good.

"Set a small goal..." Jing Yu didn't dwell too much on it.

"So you know why I will produce so many special effects fighting movies and TV series this year! The focus is still on the game adaptation cake... and the income from this part, in my plan, may not be much.

By the year, gaming revenue will become our company’s main profit point, and will exceed that of film and television dramas by many..."

"Then our company will change its focus to games in the future?" Cheng Lie was stunned when he heard this.

"I don't understand the game very well!"

"Definitely not. What I want to do is to produce movies and TV series first, and then adapt the game..." Jing Yu said.

We must first make the IP popular through movies and TV dramas and then engage in derivative development. Otherwise, if we compete with other game companies in Dazhou to develop original ecological games... we will really be unable to compete.

Cheng Lie didn't talk too much with Jing Yu in a field that he didn't understand very well. He just looked at Jing Yu's expression and sighed for a long time.

"Although I don't understand it, it seems to be very powerful... To be honest, when I left Yunteng with you, I didn't expect you to develop to what you are today, but looking at your expression now, it seems that you still have no idea about the future.

It's much more than that..."

After Jing Yu and Cheng Lie had a conversation, they went to work separately.

.......

It's early June...

The Magic City area has become extremely hot, but this also means that this year's summer season is coming to an end.

As everyone expected, Jing Yu's two dramas did not make any mistakes from the beginning to the end of the season. The situation that many fans expected for Jing Yu's new drama did not happen.

The ratings of Winner is Justice reached the 11th episode and exceeded the 9% mark....

As for Natsume’s Book of Friends, not only did the average number of paid views exceed 12 million, but Jing Yu also acted very quickly.

For a work like Natsume's Book of Friends, peripheral development is the main focus. When the filming of this drama started, the relevant peripheral manufacturer Jing Yu had already been contacted.

The monster toys, figures, dolls and other props that appeared in Natsume's Book of Friends were online on Qingyun.com before the first season of the show was completed...

There are only two official purchasing channels for Dazhou, one is the official website of Blue Star Film and Television Culture Company, and the other is the official website of Qingyun.com.

While the sales of related items exceeded 10 million in just a few days, Jing Yu also made an announcement through his social account.
To be continued...