Chapter five hundred and seventh, advertising time buyout(1/2)
"Say, Que'er, why do you want to come here to eat?"
Standing at the door of the People's Restaurant, Nan Yi couldn't help but frown when he saw the noisy scene inside through the door.
"There are memories of my childhood here. My dad used to take me here often."
"In your memories, I think it's definitely not like it is now." Nan Yi pointed to the crowds of people in the store and said.
Although many large and small private restaurants have opened in the capital, they cannot be found in every street or alley in the entire capital.
Some people want to go to a restaurant to improve their food, but don't want to go far, so they can only go to the nearest restaurant. If there are private restaurants, eat private restaurants, and if there are state-owned restaurants, eat state-owned restaurants. It is impossible for people to live in the east of the city and go to the west of the city for a tooth festival.
Therefore, although private restaurants have impacted the business of state-owned restaurants, the impact is limited. The most they can do is reduce the number of people waiting in line to eat.
Looking at the dense crowd of people, Jin Queer also frowned, "Why are there so many people?"
"How long have you been here?"
"I haven't been here since I went to college."
"That's not surprising. Let me ask you again, are you sure you want to eat here?"
“Just eat here.”
"Okay, you go grab a seat, and I'll go to the window to buy groceries."
Nan Yi said something and squeezed towards the food outlet. He squeezed in every crack and squeezed in, leaving the diners behind, and finally managed to stand next to a fat girl.
Biliba, a list of dishes was announced, food stamps and money were handed over, I took a few notes and waited eagerly at the food outlet.
Waiting and waiting, until finally his dish was handed out from the dish outlet, Nan Yi quickly went up to pick up the dish, put a pot of loose beer into his elbow, put a dish on the pot, and took a dish in each hand.
There are two dishes and cups left, let the fat girl help me get them.
Stepping on the steps of mandarin ducks and butterflies, twisting the waist like twists, I passed between the standing posts that knew how to push and pull, and it was easy to find. Only then did I see a group of people sitting on a table.
Golden bird.
"Excuse me, you're tired, please move."
Nan Yi missed the people standing around the table and finally sat down on the stool.
He took out two pairs of chopsticks from the chopstick holder, rubbed them with a handkerchief, handed one pair to Jin Que'er, and teased: "Aren't your childhood memories good?"
After saying that, Nan Yi turned to the guys behind him and said, "Hey, man, I haven't eaten yet. My intestines are empty. Please wait until I'm full and you can continue shaking."
"It's not good at all. I regret it now."
Jinqueer looked at the two people sitting across from her, then raised her eyes to look at the several people standing behind them, and felt the heat on her back. She was staring at so many burning eyes while eating, could she not?
Those who eat in a hurry are not ordinary people.
"I regret that I have to continue eating. It's several dollars. Do you want some decoction?" Nan Yi asked holding the wine pot.
In the past, people in the capital were not interested in beer. Not only could they not taste its bitter aroma, they could not appreciate its killing power. The color looked yellow and tasted bitter, like a soup, so they called beer
Decoction or horse urine.
"Come on, my mouth is really dry."
Jin Queer held the wine glass and waited for Nan Yi to pour him wine.
Nan Yi poured wine for both of them, picked up the cup and clinked it with Jin Queer, raised his head and drank it all in one gulp.
The same goes for Jinqueer, with only a little foam left in the cup.
"Brother, do you know how the name beer came about?"
Nan Yi picked up the jug and poured wine for both of them, "Do you want to test me, or do you want to praise your hometown? I know you are from Qindao, and I also know that domestic beer first appeared in Qindao.
You also know that the word "beer" for beer was invented by you Qindao people, and there was no such word in the past."
"Brother, you are well-informed." Jin Queer smiled, picked up the wine glass and poured herself a drink, wiped her mouth and said, "Brother, are you looking for me to advertise on our TV station?"
"I have this idea, come on, start flattering me now. If the filming is good, I will do more advertising. If the filming is not good, I will not do any advertising."
When it comes to TV commercials, Chaoting Channel lags behind. Shanghai Channel aired its first commercial - Shengui Yangrong Wine in January 1979, and then aired an advertisement for Swiss Radar watches in March.
When other local brother units saw that Shanghai and Taiwan were airing advertisements, they followed suit and aired advertisements one by one, opening up this source of revenue.
You must know that in the past, TV stations relied entirely on funding from superiors, and money was tight. Employees only had basic salaries and no bonuses. With advertising, bonuses are no longer a concern, but the food in the canteen can be improved.
However, it was not until November 1979 that the Propaganda Department approved the press unit to undertake advertising at Chaotingdai, and the Advertising Section was established in December.
Local stations are more daring because the sky is high and the emperor is far away. Hong Kong movies are secretly shown, which naturally leads to a larger audience. Companies that are conscious of doing TV advertising prefer to look for local stations, and would never think of looking for the Imperial TV station.
Besides, normal people don’t have masochistic tendencies. If you go to a local station, you can have an equal conversation even if you are not being asked. If you go to a court station, the advertising effect may not be good, and you have to look up and be careful. Why bother?
Woolen cloth?
Therefore, the life of the Advertising Department of Chaotingtai is not easy, and the life of Jin Que'er, the deputy section chief, is even more difficult.
Nan Yi inquired and found out that the chief of the Advertising Department is a veteran TV person. There are acquaintances everywhere in the station. He is experienced and has a wide network of people. If the Advertising Department achieves results, he will be the one wearing the big red flower on stage to award the award. Jin
The sparrow has to stand at the back; but if it's against the board, the sparrow has to be first in line, with the section chief hiding behind.
This is the manifestation of advanced productivity and the soul of advanced enterprise and institution structure - seniority ranking.
If an old man who has been reading newspapers in the workplace for 30 years and has been working as a knitting machine all his life is being criticized by a young man who just joined the workplace, isn't this a sign of disorder and bad ethics, which is contrary to nature?
"Brother, a glass of wine costs a thousand, how many glasses do you want me to drink?" Jin Queer listened to Nan Yi's words and raised his glass again.
"Hahaha, come on, we don't need to be like this." Nan Yi pressed Jin Que'er's hand holding up the wine glass and said: "I'm looking for you this time. I have something good to show you. 30 seconds before and 30 seconds after the news broadcast
, I want to wrap it up, one package lasts for three years, can it be done for one dollar per second?"
"One dollar, brother, are you dreaming? Your price is too low. It will not be possible for another three years. The situation of TV advertising will only get better and better, and the price will definitely rise. We are now at dawn
In the darkness before, if you are serious, the contract can only be signed for one year at most, and the price must be carefully negotiated."
"Don't discuss it. Do you believe that I will put the advertisement in the Spring Festival Gala skit?"
"Believe it, of course I believe it. It's not like no one has done this before. The advertising effect of the Spring Festival Gala is good, but it also has limitations. Brother, you want 60 seconds of advertising time. You are not just advertising a product, are you? Who knows you
We need to promote several products, but this Spring Festival Gala cannot promote multiple products.”
"Okay, I'm still awake. I do have to advertise several products, but it's none of your business. You don't care how many ads I have. What I'm talking to you about is a time buyout. Anyway, the ads are broadcast.
You must review it before going out, and I guarantee there will be no violations."
"This is really none of my business. The amount of advertising affects the price. If I don't know how many ads you want to put, I can't give you a quote."
Jin Queer studied law in college, but after graduation she worked in the imperial court. If it had been anyone else, she wouldn't have cared about how many advertisements Nanyi wanted to put out, but it was her instinct to be wordy and detail-oriented.
She wants to pick.
"Then let's not talk further. I'll call your section chief tomorrow. I haven't cooked roast duck for a long time. I'm so worried that I just want to kill him for a roast duck."
"Well, senior brother." Jin Queer put down his chopsticks, took Nan Yi's arm and said coquettishly: "Do you want to go to Quanjude or Bianyifang? We will go now. You can eat as many as you want."
"In public, don't be frivolous. I'll sue you and convict you of obscenity." Nan Yi tapped Jin Que'er's hand with chopsticks and said playfully: "In our countryside, one person
The year is not 365 days, but 320 days. My family is also poor and I have never seen a big banknote. The ones I see the most are Sister Huang and Sister Su [the two girls above the two corners]."
"Brother, we are the new generation in the 1980s. We must be vigorous and meaningful every day. We cannot just muddle through one day. Therefore, it is better to have 365 days in a year. A few days ago, I went to the steel rolling mill.
, the steel-making master inside looks like a movie actor [the figure of Wu Yuan is a steel-making worker].”
"I think we should stop talking. Your time is too precious, don't waste it on me."
The price ceiling for advertising time on Chaoting Channel is about 40,000 seconds. That was the price during the period of extreme depreciation of money and the golden period of viewership. Now that Jinqueer dares to ask for a price of 500, either she is crazy or Nanyi is deaf.
"Don't!" Jinque'er hugged Nan Yi's hand again and said pitifully: "Brother, my life in the advertising department is miserable. You must help me. I can go back to Taiwan to ask for instructions on the price. I will definitely give it.
You strive for the best price.”
"Okay, seeing how pitiful you are, you can go back and make a plan for me. It's not enough to sign a contract for one year, but at least two years. Give me a preferential price and get some extras."
"Okay, okay, then how do I introduce you to Taili? I can't say that you are my senior brother and just an unemployed young man. If you say that, Taili will not pay attention to you."
"The second-class financial officer of Wenchang Weicun, the chief strategic officer of Nanchen Liquor Industry, and the CEO of Genzheng Miaohong Advertising Company, the Asia-Pacific great-grandson company of the Earth Division of Mars Hall Qianyan Group."
Jinque'er blinked and said mischievously: "Brother, can you translate it into adult language?"
"Deputy Accountant of Wenchangwei Village and Director of the Beijing Office; Chief of the Publicity Department of Nanchen Liquor Industry; I opened an advertising company called Genzheng Miaohong. In order to expand international influence and expand international business, I found two people for the company.
foreign shareholders.
One is the son of an African chief and will be able to take over his father's position in a few years. The other is a media tycoon in the country whose father is a lesser man.
One thing I have to say is that if this matter goes forward, one of them will definitely come forward to sign the contract in the end. If something happens to your station, it’s okay, but if there is a problem, it will be an international incident."
"Brother, you are such a thief. You are relying on foreigners to show your own self-respect."
"Hey, without a bald eagle on the left and a black-faced man on the right, how dare I, a little mouse, be the cat's bridesmaid." Nan Yi said with a sour smile.
"Brother, the country has not liberalized foreign investment in the field of culture. Is it okay for your advertising company to enter into a joint venture?"
Nan Yi glanced at Jin Ling'er and said: "Who accused you of running an advertising company? My nickname is Genzheng, my African buddy is called Miao, and my Chinese buddy from Gangguo is called Red Advertising. The three of us jointly opened an advertising agency.
A teahouse selling large bowls of tea.
Just to facilitate tax payment, the names of the three people were combined to register a Genzheng Miaohong Advertising Co., Ltd.
As the CEO of Dawancha Tea House, I represent Wenchangwei and Nanchen Liquor Industry in negotiating with your TV station to buy out advertising time. Is there any problem with this?"
To be continued...