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Chapter 286 Distribution Mode

Everyone at the scene picked up the information in front of them. Some people just looked at it twice and then put it back.

"Boss Lu, I'm illiterate. What's written on this paper is like little tadpoles to me. It's so dark that it's useless. Can you tell me what the regulations are specifically?"

"Yeah, it's very dense and there's a lot written on it, but we can't understand it either. You'd better tell us about it."

People came up with opinions one after another, and Lu Ye had no choice but to say:

"Then let me tell you straightforwardly. In the past, everyone took money and went to various factories or wholesale points to purchase goods at low prices, and then brought them back to their own stores or stalls to sell them at high prices to make money.

Just take the difference, right?"

"Business, buying and selling, isn't that what it's all about?" one person said.

Lu Ye heard this and shook his head.

"It's not wrong to do this, it's just that I have a better way now."

"As I said just now, this time our factory's products are no longer like the external sales model. Anyone can purchase them. We will select a powerful distributor in each region and establish a fixed cooperation relationship with them.

In this way, we supply goods specifically to this person, allowing him to do exclusive business in his own area to protect his interests."

When everyone heard Lu Ye's words, everyone's eyes lit up.

When it comes to which business is the most profitable, of course it is the one-man business that is the most profitable! Unfortunately, in the market now, the one-man business is too rare.

Today you make money selling sweet potatoes, and tomorrow countless people will follow the trend and sell sweet potatoes. In such a business environment, the market will naturally be chaotic, drought will kill you, and floods will kill you.

"Boss Lu, are you telling the truth? You choose one person to sell your goods in a place, and others come to buy the goods. Do you really not sell? You don't even make any money?"

There is no such precedent in the current market for the sales method Lu Ye mentioned. On the one hand, everyone was happy to hear it, but on the other hand, some people naturally questioned it.

"Of course we won't sell it. I just mentioned a region and only choose a strong distributor."

"However, not everyone can be a distributor. I will tell you now that you must abide by the rules to become a regional distributor."

Lu Ye held the materials he prepared in his hand, pointed at the contents and said:

"First of all, if you want to distribute us as the exclusive regional agent, you must ensure that all goods must be used for normal sales. It is strictly prohibited to cross-regional sales."

"This is good. Everyone is selling their own goods on their own territory. No one should hinder anyone. It's good."

In the crowd, someone said with a smile.

"You two devils, just calm down and listen. You don't know anything. What are you talking about?"

"What's going on, I don't know, you know." The man called Erguizi also had a bit of a temper, and his face immediately turned cold and he said.

"Then I must know better than you. The purpose of this rule is to prevent neighboring areas from selling goods to each other. Think about it, when they recruit distributors, each person has his own territory, but no matter what, there must be a first-come, first-served basis. For example,

You occupy the Jiashi market first, and then you find that there is no distributor in the Crane market next to you. After that, you sneak over and sell it. How will they recruit distributors in the future?"

What the two people said was loud enough that everyone in the room could hear it clearly.

Lu Ye smiled when he heard this and explained: "The strict prohibition of cross-selling is actually to protect the distributors' own interests. Cross-selling is very harmful. Malicious cross-selling will cause confusion in sales prices in various regions, resulting in serious internal friction.

Everyone becomes a quarrel, which will only allow outsiders to take advantage of it, and this will have great harm to the entire sales network. If one person mixes goods, it will harm the interests of everyone. Naturally, it must be strictly prohibited.

of."

"I just said that the interests of distributors are consistent with the interests of our factory. Protecting distributors naturally also protects our factory."

After everyone heard this, they all thought about it.

"The ban is good, it should be banned. I bought a batch of Walkmans some time ago. They were selling well, but then the store next to me also started selling the same products, and they were cheaper than me. They used low prices to steal customers.

, I saw that it was not working, so I had no choice but to follow the price reduction. As a result, those who bought it were clamoring for a refund of the price difference, and those who did not buy it were comparing prices, and no one made any money. "

Many people at the scene had encountered something like this. After listening to what this person said, everyone agreed.

Lu Ye continued: "The second rigid standard is to unify the price across the country. Distributors are prohibited from setting prices at will. All promotional activities and discounts must be reported to the factory in advance. Our factory will make unified promotion arrangements, and

Distributors will be given corresponding support actions.”

"What do you mean, we just don't care how much we can sell this product for," someone asked.

"Yes, the sales price must be set uniformly by the manufacturer. Even if it is a promotional event during the holidays, regional distributors must follow the unified arrangement of the manufacturer. Everyone is on the same page and no one can violate it."

Lu Ye nodded and said.

"This..., if this is the case, what should we do if the goods can't be sold? If we can't sell them, we can't sell them at a lower price. Then we will be the ones who suffer."

"No, if the goods cannot be sold, our company can take them back. In order to cooperate with everyone's sales, our company will also place a large number of advertisements during prime time on various TV stations."

With that said, Lu Ye showed the piece of paper Qian Yiming gave him.

"Everyone, please take a look. This is the document that our company has signed with CCTV's advertising investment department. Our company has negotiated with CCTV and will launch advertisements during the prime time period of 7:59 p.m."

CCTV prime time ads?

What a grand gesture!

"Not only that, we will also place targeted advertisements on TV stations in the cities where distributors are located to increase product awareness and help distributors increase sales. What are the benefits of TV advertising? You are all insiders, so there is no need for me to explain more.

Just tell me."

Lu Ye said confidently with a smile on his face.

"What are you talking about? Everything that can be shown on TV must be good. Boss Lu, I am from Hecheng. I want to be the exclusive distributor of Hecheng."

"I'm from Oil City, and I'm also the exclusive distributor."

In the conference room, two people immediately stood up, raised their hands and signed up.

Lu Ye extended his hand and motioned for the two of them to sit down first, and said with a smile: "Don't worry, everyone, I haven't finished speaking yet."

"Our company has spent so much manpower and material resources, so naturally it has certain requirements for distributors. You may wish to listen to our requirements first, and then decide whether to join."

"Boss Lu, you should tell me quickly."

Everything that needs to be done has been laid out, and Lu Ye put the conditions for joining at the end.

"First point, in order to effectively prevent distributors from violating regulations, our company will collect a deposit of 50,000 yuan from each distributor. Once there is any violation, we will deduct fines from these deposits, and in

Within one year, if the distributor has no bad behavior, the deposit will be returned to the distributor."

"The second point is that all distributors' stores must set aside a counter no less than two meters wide to display our products, including not only learning machines, learning cassettes, game cassettes and other products."

"The third point is that our company has the right to terminate the franchise rights of illegal distributors and require compensation depending on the degree of damage to our company's interests."

After Lu Ye finished explaining these three conditions, he said no more.

Below, everyone was whispering and communicating with each other.

"We still need a deposit of 50,000 yuan, which is a lot of money."

"Yeah, everything else is fine. It's no problem to set aside a special counter, but it requires such a large deposit, which makes me a little worried."

"How about brother, ask Boss Lu if the deposit can be smaller?"

"Fuck you, why don't you ask me? You really want me to be the one in front."

Lu Ye watched these people talking without interrupting. Next to him, Kang Jian secretly gave an OK gesture to Lu Ye. Lu Ye naturally understood what this meant.

Anyone who knows these people at the scene must be Kang Jian.
Chapter completed!
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