Just advertising on CCTV is not enough, the same advertising content has been produced into hundreds of cvd discs.

Three days later.

Yu Yang returned to Harbin from the capital with these CDs.

"Yoko, you did a good job on this advertising launch. I originally thought this matter might be delayed until the end of December, but I didn't expect you to make such rapid progress there." Lu Ye came to the factory gate and hugged Yu Yang.

, very happy.

"Old Qian is indeed very efficient in doing things, but his appetite is not very good. He can even ask for one million, and he is not afraid of eating until he is full." Yu Yang still felt a little worried when he thought of the one million production cost.

uncomfortable.

"Don't worry about it anymore. Anyway, things are going well this time."

"Yoko, you don't know. Ever since our advertisement was broadcast on CCTV, people from all over the country come to our factory to buy goods every day. Unfortunately, Brother Ye just refuses to sell in bulk and insists on choosing a city.

One agent scared away many people."

During this period of time, Kang Jian was living a very comfortable life. Because of his position, many second-rate dealers lined up outside to treat him to dinner, all just to get goods from him.

However, Lu Ye gave a fatal order and was determined not to sell goods to those retail investors, and Kang Jian did not dare to disobey it.

"Brother Jian, if our company wants to grow bigger, we must not just focus on immediate interests, but also consider long-term interests. Now we are selling the first generation of products, and there will definitely be second and third generations later. If we let it go,

If these retail investors are selling randomly, it will be difficult for our products to form a brand effect."

"In order to make money, those retail investors will do anything. When there is no competition pressure, they will sell at a higher price, and when there is competition pressure, they will sell at a lower price. This kind of sales method is very destructive to the value of the product itself and will also reduce the price.

Lowering people’s recognition of learning machines.”

"Brother Ye requires unified pricing and the implementation of a product agency system. This is also to better control the sales network and establish our product image. This is a long-term benefit."

Yu Yang opened his mouth and explained.

Kang Jian had no idea that Yu Yang, who had no education, could say such knowledgeable words.

Lu Ye did not expect that Yu Yang could fully understand his purpose of insisting on building this sales agent network, and he did not expect that Yu Yang not only understood it, but also spoke it eloquently.

"I'll look at each other with admiration after three days apart, haha..." Lu Ye laughed.

"Yangzi, how long have you been in the capital? You are so knowledgeable." Kang Jian also laughed and patted Yu Yang's arm with his right hand.

"Now that the stall is getting bigger and bigger, we can't rely on Brother Ye to do everything by himself. I have recently bought some books about business. I read them when I have nothing to do. I learned all these from the books."

"Have you heard, don't think you are awake now, you have to live and learn, you know." Hearing this, Lu Ye directly took Yu Yang's example and began to use it to educate Kang Jian.

Qiu Long pushed a rather large suitcase in front of Lu Ye.

"Brother Ye, these are the advertising video discs you want. There are one hundred and twenty in total. The discs are here."

Taking the CD box from Qiu Long's hand, Lu Ye glanced at it casually and put it in his pocket.

"Okay, let's go to the office first. The factory is in full swing right now, and I just want to tell you about the next action plan."

"Huzi, please notify Director Shen, Director Feng and Director Su of the R&D Department to come to my office for a meeting."

He led everyone into his office.

Ten minutes later, Shen Limin and Feng Guoxing were also called over by Qiu Hu.

Qiu Hu was very discerning at this time and poured tea for everyone, and then stood aside with a silly smile on his face.

After everyone was seated, Lu Ye slowly said:

"Today there are more people, let me talk about the work arrangements later. Now the sales network in various prefecture-level cities in the three northeastern provinces has almost been completed. In the past two days, with the broadcast of CCTV advertisements, the products of agents in various regions have The sales situation is also pretty good, and it can be seen from the feedback information that sales are increasing every day."

"However, this is not enough. The existing sales share in various regions is still very low. Learning machines are a new market. With the advent of our first-generation products, other manufacturers will soon imitate our products. , we must firmly control this market in our own hands before our competitive teammates react."

"I plan to start from several aspects. First: deepen the existing sales network in the three northeastern provinces, and also place advertisements on local TV stations in various places, and invest heavily! Special head! Complete our 'love learning' brand Let Yu Yang handle the matter of calling out and running advertisements. After all, you are quite familiar with this matter."

When Yu Yang heard this, he nodded immediately and replied: "Okay, I have no problem."

Lu Ye also nodded in response and continued:

"Second: Set up a roving undercover investigation team as soon as possible. The work content is very simple. It is to conduct unannounced visits in various agent cities and secretly investigate whether these agents have any behavior of adjusting prices at will and whether there is any behavior of smuggling goods. This case Qiu Long is responsible for the matter. Whether you recruit the personnel yourself or go to Director Shen to ask for them, I don't care. Within a week, I want to see a team of no less than ten people who can get this thing done. "

When Qiu Long heard this, his usually calm face turned red, not because of shyness, but because of excitement.

"Mr. Lu, I promise to complete the mission."

"I believe you can do it."

Lu Ye looked at Qiu Long and nodded in affirmation.

"Third: The company's sales network needs to be expanded southward. The most important thing is to win the market in the capital first. I am not going to recruit agents there, but will adopt the company's direct sales method and we will do it ourselves. It's very important. You are responsible for Kang Jian personally. You can mobilize some sales staff from Suihe to help you open the store as soon as possible. The factory will also give you the greatest support. You must open up the capital market as quickly as possible. Spread out quickly.”

"What should the sales department do?"

Kang Jian heard this and asked.

"There are two parts of the sales department. You set up an office in the capital. Director Shen will be in charge of the factory for the time being. We are still too short of people at the moment, so we can only do this for the time being. Lao Shen, please work harder, there will be no problem?"

"It's better to be tired. The busier we are, the more fulfilling our days will be. And the busier we are, the better the efficiency of the factory will be, and the employees will be able to make money. Don't worry, Mr. Lu, I can handle it." Shen Limin had a smile on his face. , and had no objection to Lu Ye’s arrangement.

"That's good."

Lu Ye nodded and continued:

"Fourth: It's about product upgrading. Now that the first-generation products have begun to be released and sold, the R&D department cannot relax yet. It must focus on the future and launch R&D activities for the second-generation products as soon as possible."

Su Jiao, who was sitting aside, looked up at Lu Ye and listened to Lu Ye's speech very quietly.

"Let me talk about the research and development direction of the second generation product. First, we must reduce the size of the existing product by at least half. Second, we must develop a storage-type all-in-one machine, omit the plug-in card, and embed the content into the device.

At the same time, we try to have a built-in screen, separate from the TV, to make it more convenient for students’ mobile needs.”

Su Jiao listened carefully to Lu Hao's request and kept piecing together the product pictures Lu Ye mentioned in her mind.

After a long time, Su Jiao asked worriedly: "Mr. Lu, in this case, the cost of the second-generation product will be very high, at least several times that of the first-generation product."

"It doesn't matter, lightweight and portable, this will be the main trend of learning machines in the future. Don't worry about the cost issue. With the rapid development of the special zone in recent years, the prices of many raw materials are gradually declining, and the cost of subsequent products will not be an issue.

It’s going to be big.”

Lu Ye said with great confidence.

The current Special Administrative Region is developing day by day. New factories are being built every day. Countless goods are sneaking into the Special Administrative Region Customs through the ports every day. Many foresighted Hong Kong businessmen have gone to the mainland to build factories, bringing many advanced technologies.
Chapter completed!