Chapter 196 No right to be arrogant

In this era of self-media, a person suddenly becomes popular without any warning.

Just like Zhao Fen, an ordinary girl with ordinary appearance, average height and average figure.

It is precisely because of her ordinaryness that she is particularly envied by everyone.

Some are happy and some are sad.

What Weibo did this time really made Kuai Dou vigilant.

As the two leading short video platforms, we naturally don’t want to watch another competitor come to share the cake.

In particular, Douyin reacted most quickly and decisively removed Zhulu Media from the list of many MCN agencies it cooperated with.

However, Zhulu Media has already responded.

Many experts have completed the migration of fans on Weibo early.

Short video experts or anchors who use live broadcasting as a means of revenue have also made arrangements.

Dousha also provides traffic support and signs a guarantee agreement with them to ensure that their income will not drop too much.

It just so happens that the short-term traffic of this wave of Planet short videos has reached its peak. In terms of daily activity data alone, it is almost no worse than Kuaishou.

At the very least, the 300 million daily active users will definitely be saved.

Kuaishou’s daily active users are only about 350 million.

Sponsoring a Spring Festival Gala will directly let the planet catch up with the established short video platform Kuaishou.

It’s no wonder that Internet companies were so obsessed with the Spring Festival Gala in the past. The traffic it brought in the short term was indeed extremely impressive.

How to keep this group of users instead of uninstalling them after downloading.

This is the big test that the Planet short video business team will face!

The simplest and crudest way is to throw money at it!

But this money is not used to hurt users, but to spend money on experts.

Monetizing short videos has always been a top problem that troubles many short video experts.

The platform is in chaos, and many experts are unable to receive a few advertisements a month, and even try every means to lower their bids just for one advertisement.

It is true that making short videos is very profitable.

But those who really make money are the top experts.

Waist masters, as well as ordinary users, simply cannot find the joy of making money on Kuaidu.

The so-called traffic exposure just sounds good and cannot be converted into actual real money.

Planet short video, just zoom in on the move.

Spend tens of billions of cash to subsidize all users who are actively creating.

No matter you are a professional blogger, Internet celebrity on various platforms, or an ordinary user.

As long as you upload a video and get likes from others, your income will be automatically settled in the background.

One like = 0.01 yuan!

The announcement of this subsidy plan instantly made many Internet celebrities' eyes light up, and some were ready to take action.

But one can think of the old account here in Douyin and running over to open a new account. The risk is really not small.

If the old account here is banned or directly restricted, their income will plummet.

Moreover, it is still unknown whether Planet short videos can be launched.

Previously, Weishi relied on Goose Factory, claiming to receive 3 billion yuan to subsidize original authors.

As a result, many experts passed by without even seeing any trace of money, and were all made away by several leading mcn organizations.

Some people are still hesitant, while others have already started to take action.

For ordinary users, there is almost no essential difference when playing on this type of short video platform.

It’s just a matter of scrolling, and when you encounter an interesting video, you’ll laugh and laugh.

Some Internet celebrities whose Douyin account monetization was not very satisfactory immediately stopped updating and went to Planet to run new accounts.

Internet celebrities under Zhulu Media clearly feel the benefits of resource tilt.

In terms of exposure, they are much better than ordinary celebrities.

When it was first arranged to migrate to Dousha and Weibo, a group of experts complained a little and were not very willing to cooperate.

Zhulu Media was not polite and directly terminated the contracts with these experts, or directly transferred their agency contracts to other mcn agencies.

In short, anyone who doesn't share the same heart as the company should get out.

But those experts are left behind, and each one makes a lot of money.

As long as the video quality is not bad, with the exposure bonus, the number of likes can easily exceed 500,000.

According to 1 like = 0.01 yuan, 500,000 likes is 5,000 yuan!

Seeing those celebrities who were not as popular as myself in the past, all of them were talking a lot, and I was still scolded by fans and made things difficult for advertisers just to get some advertisements.

Who can not be jealous?

More and more waist masters are starting to switch jobs to this side of the planet.

In addition to experts, some ordinary users also tasted the benefits of this feast.

Naturally, I am more motivated to create videos.

Some girls are good-looking and can get over 10,000 likes on any video they post. This is not much faster than earning money from a part-time job.

The more high-quality content the platform has, the more users who originally wanted to uninstall it will gradually become loyal users of the platform.

In the end, I feel itchy if I don't open it once a day.

At the same time, Weibo’s powerful celebrity resource advantage has been completely highlighted.

Many celebrities have taken the initiative to open short video accounts under the guidance of their brokerage companies.

Use celebrities to drive fans and encourage users to stay longer.

There are many film and television editing bloggers on Kuaishou who are good at secondary creation. They only felt the joy of freedom when they came to the planet.

In the past, those film and television works that they were greedy for, but did not dare to re-edit due to the above regulations, are now allowed to be edited and created by themselves.

Compared with high-threshold original works, there is no doubt that the threshold for second-generation film and television works is lower, and the number of views and likes obtained is also more impressive.

Some bloggers who fight against counterfeiting do not need to accept some advertisements against their conscience just to make money.

As long as you create well and don't maliciously slander.

The number of likes is real money!

Dare to tell the truth and truly speak out for the grassroots. This is the value of Planet Short Video.

…

With a large number of users being attracted by their friends or just to join in the fun and make some money, Planet Short Video directly surpassed Kuaishou and became the second largest short video platform.

Not to mention this 10 billion, Lin Shen can still hold on even if he burns another 20 billion.

Compared to the short video platform’s ability to make money, this little money is nothing.

No matter how fast it is, it is worth billions of dollars.

Due to the large number of servers, the business of several companies under the group is not enough to put all Canghai Cloud servers into use.

Canghaiyun had no choice but to rent out servers, and the price was much cheaper than the current Four Clouds.

Anyway, Lin Shen's initial investment cost is 0, and renting the server at a reduced price is also a profit.

Canghaiyun entered the cloud service market and launched 300,000 servers at once.

The quotation was 20% cheaper than that of several cloud service companies in the same period, and customized services could be provided for different companies. The servers that were offered for the first time were immediately snatched up and divided up.

Canghai Cloud has 2.1 million servers and seven super data centers.

Naturally, Alibaba Cloud is regarded as the strongest competitor in the field of cloud services.

Moreover, Canghaiyun lowered its price by 20%, which really cost Alibaba Cloud its life.

The field of cloud services itself is a typical asset-heavy operation model.

The operating costs are very high, including hardware, electricity, network, idle costs, labor costs, etc. Each link is a large capital expenditure.

Since server resources are all leased, this industry has a typical scale effect. The more customers there are, the lower the marginal cost.

In particular, the sudden loss of large customers will lead to huge idle resources. This is also the scenario that several leading cloud service providers least want to see.

Therefore, maintaining customers with price advantage is crucial.

Alibaba Cloud reduces prices at least 10 times a year, with an annual reduction of 30%. Each price reduction forces other cloud service providers to follow suit.

Otherwise, large customers will go to other companies to rent servers, and the servers will be running empty, and they will lose real money every minute.
To be continued...