Chapter 237 Both upgrade(1/4)
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After receiving the order from his father, Ram looked for an opportunity to get close to the Chinese female designer.
As a playboy, he is also a social expert.
Soon, Ram found an opportunity to get close to Guo Bei at a dinner party in the fashion circle.
As a hot designer in today's fashion circle, the Agnelli family is not the only one who covets Guo Bei.
Even the Arnault family behind the LVMH group has also contacted Guo Bei many times, trying to lure her into LV and not give Gucci, a powerful competitor, a chance to overtake.
Guo Bei rarely attends such dinner parties and just concentrates on work.
This time, a very famous and godmother-level figure in the fashion industry personally invited Guo Bei over.
At the banquet, Guo Bei was undoubtedly the center of attention.
"Miss Guo, can I have a few words with you?"
Ram smiled gracefully and held a champagne glass, with a bit of elegance of a noble child, interrupting Guo Bei who was talking to a female designer.
The female designer recognized Ram and wisely moved out of the way, leaving space for the two of them to talk.
"certainly."
Guo Bei also knew the importance of the Agnelli family in Europe, so she kept a lukewarm attitude while chatting with Ram.
During this period, Ram also showed himself as much as possible.
As the heir to a large family that has been passed down for centuries, Ram was completely trained according to the standards of the next generation head.
This shows how ambitious John Elkann is.
Regardless of Ram's dissolute nature, in terms of his knowledge and conversation, he is definitely a young talent.
Coupled with the background of the Agnelli family, they are as rich as any country.
Ram's speed of changing girlfriends is not much slower than that of ordinary people changing clothes.
But these advantages of his were completely useless in front of Guo Bei.
It’s not like Guo Bei has never seen little girls on the market.
He grew up in a well-off family environment, and the man is still a super rich man who is richer than the Agnelli family.
Even the dividend she gets from Gucci every year is much more than Ram's pocket money.
She was not interested at all in what Ram said.
It was in front of the Agnelli family that she suppressed her impatience and responded perfunctorily.
But after a while, I saw that Ram still had no intention of stopping.
"I'm sorry, I have other arrangements later. Let's talk next time when we have time."
Guo Bei had no choice but to interrupt Ram who was talking endlessly, turned around, said goodbye to the host of the party, and left straight away.
Seeing Guo Bei being so disrespectful, Ram couldn't help but look a little ugly.
"Hey, isn't this the 'sixth generation head' of the Agnelli family?"
Jean Arnault, who was watching the theater not far away, smiled with a hint of sarcasm.
Everyone knows what John Elkann is thinking.
But the Agnelli family has no heirs, and the only direct heir, Andre, is a piece of mud that cannot stand up to the wall.
On the contrary, their family is prosperous.
There are four men alone, and they are now serving as CEOs of several brands under the LVMH Group.
When Ram saw Jean, he couldn't help but frown, and said rudely: "Who did I think it was? It turns out to be the fourth prince of the Arnault family. I heard that your eldest brother is going to succeed?"
Arnaud Sr. had a total of four sons and one daughter, of which the eldest son and daughter were both born to his first wife.
The second wife also gave birth to three sons to Arno Sr., namely Alexander, Frederic and Jean.
In the old Arnault's heart, he felt deeply indebted to his first wife.
From the fact that the eldest princess D'Anfina was the first to be promoted to the director of the group, it is enough to see how much Arnault doted on his only precious daughter.
The eldest son, Antoine, was appointed CEO of Berluti.
Berluti is a shoe brand that has been around for hundreds of years.
Previously, LVMH Group had no menswear brand.
The old rival Kering Group, whose menswear brand Brioni has a high reputation around the world.
Only the insufficient number of stores gave LVMH the opportunity to catch up.
Arnault Sr. made such an appointment, obviously he had high hopes for his eldest son.
This is why Arnault Sr. included his second son, Alexander, in the scope of his successor's investigation because his second wife kept blowing the wind.
Alexander wanted to acquire the German high-end luggage brand Rimowa, so Arnault Sr. spent 640 million euros to acquire 80% of its shares and let his second son serve as co-CEO.
Under the leadership of Alexander, Rimowa has continued to cross-border with fashion brands, looking for celebrities to bring products, and its sales have grown gratifyingly.
The elder Arnault was so happy that he sent his second son to the newly acquired Tiffany as executive vice president.
Compared with Berluti, who is in charge of his eldest son, it is obvious that the second son who is in charge of Tiffany has a heavier heart in the heart of Arnault.
However, the eldest princess is not a fuel-efficient lamp.
Compared to Alexander and the other three, Antoine is his younger brother.
With D'Anfina's persuasion, Arnault Sr. let Antoine take over LV and join the group's board of directors.
This undoubtedly shows that in this battle for inheritance.
The two children of Arnault Sr.'s ex-wife are likely to eventually take charge of the entire Arnault family.
Jean's smile remained unchanged, and he walked up to Ram, but his voice was particularly cold and stern: "The fashion industry is not something that your Agnelli family can interfere with. Go back and sell your cars. If you dare to reach out, our Arnault family will definitely
I will chop off all your claws!"
"Oh, we'll see."
Ram clenched his fists, knowing that it was useless to just talk.
With the energy of the Arnault family, it is only a matter of words to block them in the fashion circle.
The LVMH Group has 75 luxury brands, and the number of luxury brands owned by their family is less than a handful.
It was too late for them to transform. All the potential luxury brands on the market had already been divided up by those three companies.
What was left to the Agnelli family were some poorly managed brands.
Among them, Armani is a rare top luxury brand.
Therefore, even if we know that the old man is gone, the position of the Armani brand may be shaken.
The Agnelli family also had to take a gamble!
Otherwise, if they miss out on Armani, they will have no chance of gaining a foothold in the fashion industry.
…
Walked out of the banquet hall and came to the parking lot.
Ram was going to call the bodyguard to ask how the matter he had assigned them was going.
Previously, he had ordered his bodyguards to find an opportunity to tie Guo Bei to his residence.
As a playboy, this is the first time I encountered a soft nail.
Ram couldn't care about that much, so he could only get the person first.
Based on Ram's experience, after getting this woman, his attitude will definitely be different.
But until now, the bodyguard has not replied.
This made Ram a little surprised and couldn't help but beat him again.
"Dududu..."
No matter how I call, there is no connection there.
"Damn it, is something going to happen?"
Ram instinctively felt a little uneasy and made a quick decision to leave here quickly.
But before he could get into the car, he passed out.
A basin of cold water was poured on him, and he woke up.
Ram couldn't help but shiver, and suddenly his eyes widened in horror.
At this time, he was fixed on the cross, and his hands and feet were bound with leather straps.
Although he has played like this before, it was with young and beautiful girls.
If it were him, how could he not be scared to death?
To be continued...