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157 I am ambitious and want a lot(2/2)

I plan to cooperate with Uncle He to open a restaurant, but this is not just a restaurant, but a chef training class.

In other words, Uncle He is not only the chef of the hotel, but also a cooking teacher who will teach many apprentices in my hotel.

When the apprentices are almost ready to teach, I will partner with these apprentices taught by Uncle He and let them go out and open chain stores in a franchise model.

In other words, I not only want to open a restaurant, but also want to open a chef training school to train more chefs.

Not only do I want to recruit idle people in society and teach them how to cook and let them learn a craft, but I also want to issue them licenses so that they have a place to show their talents and can rely on the skills they have learned.

, live a better life.

Specifically, while I train new chefs myself, I also openly recruit people who want to start a business.

At that time, after inspection, I will select a group of people who want to start a business but do not have the skills to work together.

Then, the partners provide their own funds to provide the space, tables, chairs and benches needed to open the store. However, the name and sign of the hotel must be the same as ours, and their decoration style must also be approved by us and be consistent with the style.

That is to say, the partner only needs to provide hardware facilities such as venues, but the software, that is, chef support, dish support, and advertising support, are all provided by us.

This model is what I call the franchise store model.

In this way, the chefs we train can go to work in these franchise stores.

What's the advantage? The advantage is that all the chefs who go to franchise stores have been trained by us and have similar technical levels, so the taste of the dishes they cook will not be much different.

All franchise stores have the same sign as the main store, similar decoration, similar service quality, and similar food quality. This can create a scale effect, open up the market as quickly as possible, build a reputation, and allow franchisees to make money faster.

At the same time, all franchise stores are subject to unified supervision and management, which is more guaranteed than a single hotel and will not easily harm consumers, such as using gutter oil.

Then, these franchise stores implement a share-sharing model like our main hotel. They only need to pay a part of the franchise fee regularly. This franchise fee is definitely not high and can be regarded as a management fee and a support fee.

Furthermore, franchise stores can use our sign and purchase our secret formula, but non-franchise stores cannot use our photos, enjoy our brand support, and purchase our secret formula.

Don’t underestimate brand support.

Once a chain is formed and all stores are a sign, then we can advertise the hotel, such as on TV or in newspapers and magazines.

In this way, once the advertisement is launched, all franchisees of the entire brand will benefit. There will naturally be more customers and of course greater profits.

To put it simply, this franchise store model is unified, scaled, standardized and corporate!

But to realize this model, simple self-employment is not enough, there are too many restrictions, and a private company model must be adopted."

"I understand!" He Yuzhu suddenly said, "You only provide skills but not money, and you partner with individual self-employed people to do business and unite individual self-employed people. Is that so?"

"That's right!" Cao Zhiqiang looked at He Yuzhu with a smile, "So this model, also called the chain store model, is like a chain of iron and a boat. Everyone works together to make the sign bigger and the business bigger, and then support each other and manage it in a unified way.

, this is much better than opening a single restaurant."

After a brief pause, Cao Zhiqiang added: "The West has already had this model, such as their McDonald's, KFC and other fast food restaurants, which are basically this model.

I believe it won’t be long before they wait and see for a while and find that our determination to reform and open up is unwavering, and those foreign fast food chains will also enter our country and seize our market.

Therefore, there is no stopping us. We must make our own brand bigger in advance, compete with foreign fast food after the entry of foreign fast food, and learn each other's technology in the competition, so that we can gradually build our own chain catering brand.

.

To achieve this, traditional state-owned restaurants cannot do this, because state-owned restaurants are too old-fashioned, too inflexible, and wasteful, and cannot compete with those foreign chain restaurant brands.

If state-owned restaurants could work, there wouldn’t be so many contracted state-owned restaurants now. Wouldn’t it mean that traditional state-owned restaurants are wasting a lot of money?”

Speaking of this, Cao Zhiqiang looked at He Yuzhu: "Uncle He, you have the most say in this regard. After all, you are the chef and canteen director of the state-owned enterprise canteen. I think you must know the disadvantages here better than me."

He Yuzhu was stunned and opened his mouth. He was about to say something, but for a moment he didn't know where to start.

In the end, He Yuzhu just sighed: "It is true that state-owned restaurants have a lot of problems. They are just wasteful. In terms of management and income, they are indeed not as good as restaurants contracted by individuals."

"That's right." Cao Zhiqiang smiled and nodded.

Then, Cao Zhiqiang looked at the big boss: "So, big boss, I hope that while you allow me to open a private publishing house, you will also allow me to open a private catering company, not a self-employed business, but a serious company.

I think that allowing private companies to start companies is already under discussion, but the policy has not yet been issued.

It just so happens that I am willing to be the first person to start a company and eat the first crab!"

After hearing this, the senior leader smiled slightly: "Comrade Xiao Cao, you have a big appetite. You want to open a publishing house and a chain of restaurants. You want to work in two industries at the same time. Do you have the energy?"

"Of course." Cao Zhiqiang said with a smile, "To be honest, my main focus in the future will be on publishing houses and chain restaurants. I just need to formulate the rules and regulations and let Uncle He do it.

Uncle He and I made an agreement and we decided to do business together.

From now on, Uncle He will be mainly in charge of the restaurant. He only needs to follow the rules and regulations I gave, teach the apprentices there, cook their dishes well, and take care of the restaurant.

Anyway, the catering industry is actually very simple. As long as the dishes are good, the pricing is right, and the signboards are loud, it's not that complicated. Uncle He can take care of it himself.

Of course, I will also carefully select other franchisees and will not look for unqualified people to join.

In other words, the catering industry does not actually need to invest too much energy. It only needs to prepare the regulations from the beginning. They will follow the regulations in the future. I will check them occasionally and there will be no big mistakes.

As a manager, you can’t do everything by yourself, right?

On the contrary, I have the talent to write articles, so in the days to come, I will devote my main energy to the publishing house.

Specifically, I will publish many best-selling books, continue to build my own popularity, and then make a lot of money through this.

When I become famous and make money, everyone also knows that I make money by writing books, and they also know that I have a publishing house under my name. In this publishing house, I can pay royalties according to royalties, and there will definitely be a lot of money.

Authors to submit articles.

We just need to select the best from the best, choose those authors who have written excellent works, and cooperate with them, then we will get bigger and stronger.

In this way, we can force other publishing houses to stop being complacent and start implementing a royalty sharing system. Otherwise, they will not be able to retain outstanding authors and produce good works.

The reason why I want to open a publishing house is because I am very ambitious.

Not only do I want to publish books, I also want to publish magazines, and even audio and video tapes and other audio and video products.

I not only want to make every writer famous, I also want to make every singer famous.

In other words, I want to learn from the West and build a domestic literary and entertainment company in advance, and then produce our own original articles and music.

Great leader, now our mainland music cannot stop the popular music from the West, Hong Kong and Taiwan.

These things cannot be suppressed by prohibition. They can only be introduced appropriately, and then learn from them and surpass them.

He is a young student with no talent, and considers himself to be outstanding in music creation, musical instrument playing and singing.

If I were to lead the trend of original pop songs in China, I would definitely be able to compete with the pop music of Hong Kong and Taiwan, and even go abroad, to Hong Kong and Taiwan, as well as Japan and the United States, to use our music to earn their foreign exchange.

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Chapter completed!
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