On the phone, there is a video that has not been played yet.

The top of the cover has the words "Xiuchundao" written in large characters, in the middle are photos of Zhang Wan, Wang Qian and Li Dong, and at the bottom is the release time.

December 30th!

Seeing this cover, Lin Ruxue clicked on the screen without hesitation.

Just now, she was wondering if she should ask her friends in the industry, but she didn't know that the promotional video for "Xiu Chun Knife" had already been released.

On screen!

Lin Shu carried a long knife and walked slowly forward on the dark street.

Immediately afterwards, several dog barks came from the mobile phone.

When Lin Shu stopped, there was a sound of horse hoofbeats.

"You are very good at martial arts, help me kill someone!"

"Two hundred taels!"

"This one hundred taels is the deposit!"

…

When watching the first half of the video, Lin Ruxue was still very calm.

Although Lin Shu's performance in "Xiu Chun Knife" was outstanding, compared with Li Bai whom I had seen before, it seemed a bit underwhelming.

But when Lin Shu in the video grinned and said the classic line "I have to pay more," Lin Ruxue, who has always been serious about words, couldn't hold back her laughter.

Realizing that there were other people in the office, she put away the smile on her face and stopped abruptly.

After coughing slightly, she asked doubtfully: "The movie "Xiu Chun Knife" was released, how come Lin Shu got the promotional video? Didn't Lin Shu play a supporting role?"

"It's like this. The promotional video of "Xiu Chun Knife" has been edited in many versions, and the versions of several starring actors have been released more often, but they have never had any effect.

So the crew sent out the clip of Lin Shu, and the effect was surprisingly good.

The video has only been posted on the blog for less than two hours and already has over one million likes.

So...the version you see now is the version promoted by the crew.

Many netizens even left comments below, saying that they would go to the cinema to watch "Xiu Chun Knife" just because of this "add money"."

"You mean...the movie hasn't been released yet, but Lin Shu's influence is greater than that of Zhang Wan's leading actors?"

Lin Ruxue looked at the manager with a puzzled face.

Although this clip is indeed a comedy, it does not make Lin Shu's influence more than that of several leading actors in the movie!

"Perhaps...that's the truth!" The manager nodded stiffly.

"Okay! I roughly know why Cao Yi wants to poach Lin Shu. If you have nothing to do, you can go back first!"

Lin Ruxue's words made the manager secretly relieved.

"Also, I don't want to see similar things happen again in the future. The internal evaluation of artists should not just focus on public opinion. Do you understand what I mean?"

"I understand, I understand, I will definitely pay attention to it in the future!"

"You go down!"

Hearing these four words, the manager of the assessment department was relieved.

When he walked out of Lin Ruxue's office, he felt that even the air was much fresher.

He decided that when he went back later, he would call the team leaders over and give them a scolding.

I can't even check such a small thing, I really think my position is easy to sit in!

In the office.

As soon as the manager left the office, Lin Ruxue opened her blog and searched for the promotional video of "Xiu Chun Dao".

She didn't know why, but when she saw Lin Shuna saying "I have to pay more" with a serious face, she couldn't help laughing at all, as if someone had tapped her smile point.

Maybe it's because the contrast between Lin Shu and her inside and outside the drama is a little bigger.

After laughing wildly for a while, Lin Ruxue began to think about Lin Shu.

"I didn't expect my acting skills to be so good. It seems that my previous plans are about to change!"

"But how to improve the salary is indeed a problem."

"The Chinese New Year is coming soon, and Lin Shu probably won't take on any more roles."

"It's better to wait until "Xiu Chun Dao" is released. Then we can take a look at the market and make a decision!"

After making a plan in her mind, Lin Ruxue sent a message to the Propaganda Department and asked them to help promote "Xiu Chun Dao".

It seems a bit of a loss to let a company help others promote movies.

But if the protagonist of the promotion is your own artist, then it is a different matter.

Not long after that, the operations department began to help promote "Xiu Chun Dao" according to Lin Ruxue's instructions.

They even found a lot of bloggers in the film and television area to promote the movie.

Around seven o'clock in the evening, with the cooperation of many companies, news about the release of "Xiu Chun Knife" quickly fermented on the Internet.

"I was caught off guard by this twist!"

"Father-in-law, you misunderstood. This person is my dearest relative, friend, and brother... I need to pay more!"

"I would like to be called a Jiaqian layman!"

"The name Lin Shu is so familiar, I feel like I've heard it somewhere before."

"Some time ago, the Siam police interviewed and commended a Chinese actor, and that actor was Lin Shu!"

"Some people are actors on the surface, but they are detectives secretly. That's great!"

"It feels like a comedy, very suitable to go with your girlfriend on New Year's Day."

"Okay, the movie tickets have been reserved. May I ask my girlfriend where to get them?"

…

Many netizens who often surf the Internet were very happy after seeing the movie promotional video of "Xiu Chun Dao".

Many people even thought it was a comedy after watching this clip.

After the crew of "Xiu Chun Knife" noticed the turn of public opinion, they immediately deleted all the passionate promotional videos previously released.

This also led to the production team's promotional videos gradually becoming Lin Shu.

Lin Shu made money, the crew also made money, only... the world where netizens were deceived was silently achieved.

But as long as the quality of "Xiu Chun Dao" passes the standard, netizens won't worry about publicity issues.

now!

In a certain high-end residential complex.

Bai Jing holds a mobile phone in his left hand and a full cup of wolfberry tea in his right hand.

After taking a sip, he said to his mobile phone:

"In terms of publicity, we will follow this for the time being. It will be almost until the 20th, and then we will release the promotional video after Lin Shu."

"Yes, yes, it's that "very smooth" one."

"As long as there is a market for the movie, I think Zhang Wan and the others can understand it."

"And the quality of the movie is there. Even if some people go there for comedy, it will be understandable later."

"But there is one thing you need to pay attention to. Two days before the movie is released, the promotional video of Zhang Wan and others must be released."

Bai Jing has been in the film and television industry for many years, and he is relatively familiar with some basic publicity methods in the industry.

The premise promotion focuses on Lin Shu, and his role as Ding Xiu is indeed easy to attract the public's attention.

But in the middle and later stages, Zhang Wan and the others will be the main ones.

After all, "Xiu Chun Knife" is not really a comedy. If it were really used as a comedy to promote it, it would be easy to get scolded after the movie is released.
Chapter completed!