Author: King Bilav

"What?" Guo Junbin was very curious. What should be in the convenience store was not something that could be easily thought of by slapping his forehead, but I went through rigorous arguments and they first got Luosen through some means.

Meilin Zhengguang, Liangyou and other competitors purchased and sold lists, and then conducted a large number of questionnaires to determine the final list of goods based on these data.

Logically speaking, it is basically the best-selling products in ordinary convenience stores, and there are all kinds of goods here, which can provide the people around you with most of the essential daily necessities. As a result, when the boss came over and saw that their goods were still flawed.

, This seems unlikely, right?

"Think about it, what are the essential supplies you have in your daily life, but there is no one here?" Li Lei asked with a smile. He often had to buy this thing when he entered a convenience store in later generations. He chose other things first and then checked out the bill.

At that time, he could pick up a box and hand it to the salesperson to check out the bill, so he had long been used to the convenience store having such things, but he didn't see them here.

"Uh, toilet brush? Is there it behind? Beer driver? Actually, there is this one." Guo Junbin guessed several times in a row, but he always got a negative answer.

"I would like to remind you that it is used at night, so single people don't need it for the time being!" Li Lei had to say something more obvious!

"Oh, you mean condoms! I was really neglected!" Guo Junbin slapped his forehead and finally understood that this thing is really a daily necessity for ordinary people.

"It's not your fault. The sales restrictions on condoms were just released not long ago. Other convenience stores did not realize that ordinary people are used to buying them in old places, but I think convenience stores are indeed suitable for selling this thing.

Everyone can use it normally, and it is impossible for them to buy just this when they come to buy it. They will buy some other things at will. This is just like selling cigarettes. If anyone doesn't have it, it will definitely affect business!" Li Lei knew that the demons in later generations

What does the convenience store look like? Not to mention Teacher Du, even vibrators and vibrators are sold in the whole family. He bought them back then, but now they are a bit too advanced to sell them.

It's just right to sell Teacher Du.

Before the 1980s, this thing was not popular in China. In 1975, HUB Province distributed a total of about 18 million condoms. If all were distributed evenly, each couple of childbearing age in the province would be divided by less than 2; and

The experience was not good. The products at that time were all old-fashioned thickened. After use, they had to wash and put them in, add talc powder to store, and then take them out and continue using them when they need to use them next time.

In 1982, the United Nations Population Fund assisted the Tianjin latex factory with US$2.37 million, introducing the most advanced automatic condom production line to China at that time, so that the annual condom production of the factory's condom production quickly rose from 60 million to 200 million; later, the United Nations

In addition, the 11th Rubber Factory in Guangzhou, Qingdao Latex Factory and Latex Industry Research Institute have increased the annual output of condoms in these three factories to 550 million. By 1986, China's annual output of condoms reached 1.2 billion, and then it will be

Meet the daily needs of the people.

However, due to the influence of history and traditional concepts, the use of condoms is still restricted, and most units are distributed as benefits to married employees. It was not until 1986 that medical units in a few large and medium-sized cities were allowed to conduct "price retail pilot projects".

Therefore, the time travelers who traveled to this year are quite sad. Even if they could flirt with girls, there were various inconveniences. Not only could they be arrested in the name of hooligan crimes, but they could easily cause death. Lei Yi had an accident back then.

Because of this, there was neither a channel to learn about physiological and hygiene knowledge nor a place to buy Teacher Du.

Since then, the number of sales points has grown relatively slowly. It was not until 1992 that a young man named Wen Jingfeng in Beijing began to change this phenomenon. When he planned to open "China's first sex goods store", he first encountered

The problem is that condoms cannot be sold publicly as a normal commodity.

He recalled, “When I discussed the idea of ​​a sex shop with the company’s employees, they said in unison that I was crazy. First, the condoms were mainly issued by the state at that time, and it was impossible to sell them in the store like goods; second,

In addition to condoms, is there enough types of sexual products in China that can support a specialty store? Third, no one has opened a sex store in China, which means there is a great risk in doing so."

After his struggle, this idea finally received special support from the policy. Wen Jingfeng was able to sell condoms legally, and therefore he was included in the newspaper. He also received the nickname "BJ Taoye". He became a storied figure in the capital for a time and was widely accepted.

Heartfelt thanks from young men and women.

However, this condom is really special. The sales of condoms are still restricted. Not only can they be purchased through special sales channels, but advertising is also not allowed. Last year, the first outdoor condom advertisement in China appeared on the bus in Guangzhou. Last year, the first outdoor condom advertisement in China appeared on the bus in Guangzhou.

, The slogan of the advertisement is "Jie Shibang, carefree love", but the advertisement only survived for 33 days, because the public opinion environment at that time still could not accept the open publicity, Teacher Du played the fancy things on Weibo

It's unimaginable right now.

However, the restrictions on condoms have also caused many problems, such as the probability of unexpected pregnancy has greatly increased, and the proliferation of AIDS. In recent years, people with AIDS infected in China have grown at a rate of more than 30% every year. In view of these problems, the country has finally been this year

The control of condoms has been relaxed.

First, the condom vending machine entered Tsinghua University and other universities for the first time, which aroused considerable opposition. Then the Family Planning Commission's monopoly qualification for condoms was officially cancelled, and the production and sales of condoms were approved, and the power of approval was transferred to the Drug Administration.

As long as enterprises obtain legal qualifications, they can produce and sell condoms. That is to say, condoms can be sold legally in convenience stores. However, most convenience stores have not yet reacted, and Li Lei did not expect this before.

I only found it when I got to the store.

"We are not sensitive enough to pay attention to policies! After you reminded me, I also think selling this thing in our store is a good way. It is definitely a necessity for ordinary people's lives, and the people who use it are usually relatively young,

A certain level of culture, such people are our key customers. Meeting their needs will naturally make them feel dependent on our 365 convenience store, thereby driving the sales of other products!” Guo Junbin immediately realized the benefits of introducing this product

, "I will immediately ask what procedures are needed to sell these products, and then get it done as soon as possible and then find a suitable partner brand!"

"You can contact Shenzhen first, where there is the general agent of Jieshibang. They bought a billboard at home in Wuhan Yaqi last year. The person in charge of our Panpan team said it for a few days after returning from Wuhan!

There is a joint venture factory in Qingdao, and these two are basically enough!" Li Lei introduced the two most famous condom brands in later generations. As for Okamoto's words, it was a bit too small and he didn't like it.

"Okay, I'll do it right away. I'll keep an eye on this matter myself!" Guo Junbin immediately stated that although this was just a small matter, it was personally advised by the boss, and it was very beneficial to the development of 365, so what if it is

It is not an exaggeration to pay attention to it!

First of all, there is no big problem with the procedures. Now that the policy has been liberalized, the Drug Administration also wants to open up the market as soon as possible. Only in this way can the country be correct in handing over the management of condoms to them. In addition, Huinong is now

It is also a well-known company that has attracted much attention in China, so it took less time to get the qualification to sell condoms in the 365 chain convenience store.

As for Durex and Jesbang, it is not a problem. These two companies are now eager to open up the Chinese market, so even if they know that the policy does not allow it, they still have to try their best to advertise. Now there are chain convenience stores that are willing to sell their

They naturally wanted to get products, so they immediately arranged for senior leaders to connect with 365. Guo Junbin took the opportunity to sign an extremely preferential contract with them. Not only did the purchase price be much cheaper, but they also asked them to get a lot of advertising resources, which means Durex and

When Jieshibang advertises, the name of 365 convenience store will also be added if conditions permit.

After the goods arrived, they started to arrange them. According to Li Lei's idea, he naturally put Teacher Du and Jie Shibang in the most eye-catching position as he remembered. This time, Guo Junbin firmly expressed his opposition because of the current public opinion environment.

It is not allowed. If you put Teacher Du and Jie Shibang in such a conspicuous place, it will definitely arouse opposition from some conservatives. Maybe your family will be prohibited from entering the 365 convenience store, so it will be placed in a relatively back shelf for the time being.

It is more suitable to put it together with daily chemicals.

His reasons are very sufficient, and Li Lei is not easy to object, so he can only implement it according to Guo Junbin's plan. However, he also told Guo Junbin that after the public opinion environment gradually relaxes, Teacher Du and Jie Shibang should still be placed in the cashier.

In front, this is where they should be.

After urgently filling in this flaw, Shanghai's first 365 convenience store opened on time, which caused a lot of response on the day of its opening. This is a convenience store opened by the former richest man in the country. Many business friends specially sent flower baskets.

The door of the small convenience store was filled with stuff.

Many friends in Shanghai also came to congratulate them in person, including shareholders of Minsheng Bank, representatives of suppliers, and many business tycoons who had never dealt with each other before, but had heard of each other for a long time. Wang Jiafen also came forward as promised and personally

Come and congratulate Li Lei.

Li Lei had originally invited media reporters to visit, but now there are so many big guys coming, so the reporters who did not receive the invitation also came over. That night, Huinong opened a new convenience store in Shanghai and was reported.

After being on the media, it spread throughout Shanghai in an instant.

If you open the business, there must be discounts, discounts, gifts and other regular promotional methods that attracted many consumers around you to buy. After entering the store, they found that compared with old-fashioned grocery stores, this emerging convenience is

The store is so fashionable that it looks comfortable and reliable, and the price is not as expensive as the grocery store, so it won a lot of customers in an instant.

Of course, not all customers like it. For example, some customers come in and ask if there is any bright milk or ice tiles? Of course, there is no such thing. The 365 convenience store sells similar products from Wandashan, so it is impossible to give

Competitors provide convenience, Guangming is not Coca-Cola. Although Huinong also has Coke products, it is not possible to compete with Coca-Cola and Pepsi at present, so there are still these two products in the store.

"There are not even Guangming milk or ice bricks. What convenience store do you open?" Shanghai consumers still agree with Guangming very much. After hearing that there is no Guangming product, they turn around and leave.

This was expected by Li Lei and Guo Junbin, so they specially formulated corresponding strategies. The salesperson immediately said according to the training, "Don't worry, although we don't have Guangming milk here, there is Wandashan milk.

It is also a national gold award product, and I am currently holding an event recently. I will get one box of milk when I buy it, which is much more cost-effective than Guangming!”

"Buy one get one free? Such a discount?" Shanghai people have always been smart. Faced with such temptation, they really couldn't help it, so they turned around and walked back, carefully studied Wandashan's packaging with some doubts, and then

Compare with the light.

The salesperson used the second trick at the right time, "You can try it, it's all free, it doesn't cost money, and you'll sell it if you think it's good!"

"Then I'll try it?" The customer took the milk and savored it carefully. "Well, it's not bad, the milk tastes quite strong, so let's get me a box?"

"Haole, buy one box and get one box. These are your two boxes of milk! Do you want to try our ice cream again? This is produced by a nutrition expert specially formulated for children. It contains calcium, iron, zinc and other calcium, etc.

It is beneficial to eat it when children grow up with nutrients!" The salesperson said, pointing at Wandashan ice cream again.

Chinese people care about their children the most, and even if they don’t eat, they have to let them eat well. So this strategy was successful again. The customer who originally planned to buy Guangming milk, the ice bricks happily carried Wandashan milk and the ice cream left.

.

In addition to normal customers, there are also some young people sneaking around at the door of the convenience store. As long as there are customers inside, they will refuse to come in. When there is no one, they will quickly enter the store and go directly to the shelves of daily chemical products.

, pretended to choose soap, and at the same time, distinguished the difference between Durex and Jesbon from the corner of his eyes, then picked up a piece of soap, then grabbed a box of Durex like lightning and hid it under the soap box, went to the cashier to hand it to the cashier, pay

After the money, he quickly stuffed Teacher Du into his pocket and left quickly.

Similar scenes happened many times after opening. At first, these people came just for Teacher Du and Jie Shibang. Later, they found that 365 products were indeed quite complete, so they became regular customers. With the help of Teacher Du, 365 was very

I quickly gained a firm foothold in Shanghai.

I have made up for what I owe during my illness, and tomorrow's update will be in the afternoon and will return to normal the day after tomorrow.
Chapter completed!