In a suite in Hongcheng, Luo Mingxuan and three Penguin employees are doing work progress reports.

They sat around a long platform, and in front of each of them was a laptop with a camera.

On the other end of the video, there is a man in his thirties.

It is obviously Luo Mingxuan’s superior.

He said seriously: "Mingxuan, I just got the news that Gu Yuanzhong, the project manager of 360, has arrived in Hongcheng and has contacted Zhulang Technology. He offered 15 million high prices and 360 omni-channel promotion resources, and wanted to acquire the Double Eleven trademark."

"360?" Luo Mingxuan frowned: "What does 360 want the Double Eleven trademark for? And with such high conditions, why do I think they are here to make trouble?"

"360's e-commerce project went bankrupt in competition with Baidu in 2007. At this critical moment, Hongcheng came to acquire the Double Eleven trademark. It should not be possible that it was to do online shopping by itself. It is most likely related to our Penguin's action this time." An employee analyzed.

"No matter what, 360 cannot be allowed to successfully acquire the trademark. This time 360 ​​formed an anti-penguin alliance. The public opinion has been very strong. We cannot take it lightly. Maybe this time 360's action is to buy the trademark for Double Eleven and then pull Alibaba into their camp."

Luo Mingxuan's superior said in a deep voice: "Mingxuan, the company will give you more permissions. If you can't agree to 10 million, you can't agree to 20 million, and if you can't agree to 20 million, you can't agree to 30 million. In addition, you will also recommend resources to upgrade to two levels. You must do your best to get the Double Eleven trademark before the start of Double Eleven. Whether the trademark is obtained by Baidu or 360 or Alibaba, it will seriously affect our company's strategic layout. This time you can let go."

Luo Mingxuan didn’t understand what his boss meant.

He was not very worried at first.

Because the offer price of Baidu and Alibaba is actually far below the Penguin’s designated quota, even if it includes promotional resources, Penguin is not taken seriously.

The result was that Penguin's sanctions on 360 directly attracted 360.

Luo Mingxuan cursed in his heart that he had to accept the fact that chips were rising, in addition to the waste in the QQ operation layer.

The company is a whole, and e-commerce is just a branch. If this branch really affects the strategic layout of the entire company, Luo Mingxuan will be considered to have done it to the end.

He also had to accept the fact that the negotiations were getting more difficult. He assured his boss quite seriously: "Don't worry, Mr. Chen, we will do our best to win the Double Eleven trademark."

"Mr. Chen, the people of 360 are still negotiating with Zhulang. What if Zhulang agrees to 360's conditions and sells the trademark to 360 company?" said another employee.

Luo Mingxuan's mind was slightly moved. He thought that this incident had already happened, so that it would avoid the difficulty in the future.

But reason tells him that it is impossible.

Luo Mingxuan said to the employee: "Zhulang Technology's plan is actually very clear. It is to delay the final sales data until Double Eleven. If the data is very good, the value of the trademark will also increase significantly. Since they are hanging us, they will also choose to hanging 360. The price given by 360 will also become part of the negotiations with our companies."

"Mingxuan is right, but just in case, Mingxuan, you should take your people to Zhulang Technology to take a look. Even if you can't acquire the Double Eleven trademark, you must stop 360 from the acquisition. You can grasp the right position yourself. However, if Zhulang really agrees to the 360 ​​conditions, you can only end your small vacation in Hongcheng." Mr. Chen said half-jokingly.

After the video call ended, Luo Mingxuan also rubbed his eyebrows.

In fact, the company originally did not value Double Eleven trademarks, and he was not sure whether he could acquire them as a trademark.

After all, the company allocates too few negotiation resources.

The company has many projects, and it is difficult to do only a single project of 360. You can often get 10 or 20 million yuan for trademark acquisitions. Therefore, Luo Mingxuan did dilute the three-party equity after the negotiations and regard these days in Hongcheng as holidays.

The c2c e-commerce company has been lukewarm and I don’t know when it will be banned or transferred to the b2c QQ mall project, Luo Mingxuan has just been a little bit muddy.

The burden now is a bit heavier because of the 360's disruption.

"Brother Luo, should we leave immediately?" said an employee.

"Go and go." Luo Mingxuan thought to himself that he would have a waste of time.

The Penguin E-commerce team also started to act after calling this video call.

On the other side, Xu Jinbo of Alibaba was lying comfortably in a foot bath in Hongcheng and two subordinates, enjoying the three young female technicians pressing their shoulders.

The trademark acquisition has not been discussed, but Xu Jinbo is not worried much.

I just received news that 360 contacted the company's senior management and planned to make some efforts in the Double Eleven trademark acquisition in exchange for the company's support in fighting Penguin.

The above meaning is to keep silent, and Xu Jinbo also took the opportunity to activate the old bones.

Even if there is a little secret who massages every day, serves tea and water, it is in the company.

The work system of 996 is a normal person who has to get tired of it.

Xu Jinbo also took this opportunity to relax.

"Well, the force is a little heavier."

The two Alibaba employees next to him all felt like this when they saw the manager, and they also let go of their enjoyment.

Anyway, if something happens, the manager will take care of it.

....

Zhulang Technology, reception room

"Mr. Zhou laughed. It's not that I want to acquire the Double Eleven trademark, but that our company wants to acquire it." Gu Yuanzhong corrected with a smile.

Judging from what Zhou Yan said, it seemed that he had the intention of selling a trademark, and Gu Yuanzhong's original heart was relieved.

“It’s all the same.”

Zhou Yan let go of his hand, pointed to the seat in front of him, and said to Gu Yuanzhong: "Sit up, Manager Gu."

Gu Yuanzhong nodded and sat on the chair.

He did not look down on Zhou Yan because he was just a college student. After all, he founded an Internet technology company at a young age and could still bring Zhang Long, whom many companies wanted to recruit. If he didn't have the ability, he would be unreasonable.

"Mr. Zhou, we 360 ​​come to acquire the Double Eleven trademark with great sincerity. The price is 15 million yuan and 360's omni-channel promotion resources." Gu Yuanzhong saw Zhou Yan sitting down and said quickly.

Zhou Yan nodded: "Zhang Long has told me that the conditions you offered are indeed very attractive, but Zhang Long should have conveyed my meaning. We have no intention of selling the Double Eleven trademark at present."

Gu Yuanzhong's eyebrows frowned slightly. He thought that Zhou Yan would refuse, but the rejection was so straightforward. It was a bit difficult for him to deal with the same attitude as Zhang Long.

"Mr. Zhou, are you dissatisfied with the conditions we offered?" Gu Yuanzhong asked.

Zhou Yan shook his head: "The conditions offered by your company are very good, but the Double Eleven trademark is not yet on sale, so I think Zhang Long conveyed my meaning to Manager Gu."

Gu Yuanzhong knew that what he had done now was to let Zhou Yan relax and understand the urgency of the matter. Gu Yuanzhong gritted his teeth and said, "I know that Zhou always had to wait until Double Eleven to sell the Double Eleven trademark. But what if, what if the Double Eleven event was not satisfactory and the value of the trademark did not increase but decreased, Mr. Zhou must consider it carefully."

Zhou Yan smiled: "This is our business of rushing to the future, so Manager Gu will not have to worry about it. I know that the purpose of your company's acquisition of trademarks is to win over Alibaba, but there are many ways to win over. You don't have to use the method of acquiring trademarks."

Gu Yuanzhong was helpless when he heard this. He knew that Zhou Yan was thinking, just like Zhang Long, and he did not intend to sell the Double Eleven trademark at this time.

If you want to wait until Double Eleven is popular, your value will definitely double at that time.

But this is too gambler.

If the Double Eleven doesn't become popular, this trademark will be worthless.

But this was Zhu Lang's persistence. Gu Yuanzhong knew that he could not pull back the "stubborn donkey" if he said anything.

What Zhou Yan is interested in is not how much price 360 ​​can offer, but how high the value of Double Eleven is. Even if he offers better conditions, he will not make Zhu Lang feel moved.

Gu Yuanzhong stood up and said, "Since that's the case, I wish Mr. Zhou a good price to sell the trademark on Double Eleven."

Compared to the beginning, Gu Yuanzhong's enthusiasm for acquiring the Double Eleven trademark was a bit cooler.

"Manager Gu stayed."

Seeing that Gu Yuanzhong was about to leave, Zhou Yan smiled and tried to stay: "We can not talk about trademark matters for now, we can talk about other aspects of cooperation."

When Gu Yuanzhong heard Zhou Yan's words, he thought to himself what kind of cooperation he could talk about. Where is the size of 360? It is also because of the trademark.

I won’t really get away because I don’t know how much I weigh.

Of course, Gu Yuanzhong would not say it out loud, so he sat back: "Mr. Zhou still wants to talk to us 360 about cooperation."

Zhou Yan knew that Gu Yuanzhong had lost some patience.

In fact, the trademark can be sold to Alibaba, Baidu and Penguin, but if it is sold to 360, it is really not a wise move.

Baidu and Penguin are both shareholders of Zhulang. They don’t even sell shareholders, but they even sell them to their opponents. I am afraid that after successfully selling the trademark, they will directly offend these two companies.

So although 360 gives high chips, you can only look at them.

In Zhulang's current opinion, 15 million is not a very high price.

There is also 360 channel promotion, and you can expect a second-rate browser and an antivirus software to have any promotion effect.

And now is indeed not a good time to sell the Double Eleven trademark, Zhou Yan knows that Double Eleven will definitely be popular.

If Zhou Yan actually wants to keep the trademark in his hand for a few years, and wait a few years later, the transaction volume of Double Eleven reaches tens of billions or hundreds of billions. At that time, the value of the trademark is not comparable now.

But now it is still in the development of your career, so it is better to get rid of it as soon as possible.

The reason why Zhou Yan agreed to talk to Gu Yuanzhong is naturally not a trademark.

For him, there are more deeper calculations.

Zhou Yan looked at Gu Yuanzhong who was starting to taste tea and said with a smile: "This place is not convenient for communication, so let's go to my office upstairs to talk in detail."

Gu Yuanzhong looked at Zhou Yan deeply, and finally nodded: "Okay."

Not long after the two left, Penguin's Luo Mingxuan rushed over with his team.

Because he had been here once, Luo Mingxuan went straight to Zhulang’s reception room to discuss the project.

But when I came to the reception room, there was no one.

Luo Mingxuan walked into the reception room and saw two cups of tea on a table. He said to one of the penguin employees: "Contact Zhang Long immediately and say I'm waiting for him in the reception room."

"Okay, Mr. Luo."

....

Zhulang Technology, President's Office
To be continued...