Chapter 62: Step by step?
"Invest in a share?"
The people in the room, including Lin Wufeng, were obviously stunned for a moment.
Uncle Lin's eyes rolled: "It's okay to invest, but how many percent do you want to take?"
"That depends on how much you can invest."
When it comes to business and doing business, Qin Hao has always been a villain first and then a gentleman, so as not to get into trouble for profit later, but instead let Lin Wufeng get stuck in the middle and be in a dilemma.
After whispering to his family, Uncle Lin said seriously: "We can raise 100,000 yuan."
Qin Hao shook his head: "It's too little. The total cost of factories, equipment, and advertising is far from enough to add up to 100,000 yuan."
"We have to pack the fish pond out to get enough of this 100,000 yuan." Uncle Lin said with a embarrassed look on his face.
Qin Hao said seriously: "I can take out 50,000 yuan, and you have to raise at least another 100,000 yuan, a total of 250,000 yuan. You can almost get the factory started."
The Lin family whispered again, and finally Uncle Lin made a decision: "I can make up the money with my relatives in the village, how do I calculate the dividend?"
"You invest 200,000 yuan, accounting for 40% of the shares. I will publish a personal portrait plus 50,000 yuan, accounting for 60% of the shares..."
Before Qin Hao could finish his words, Lin Wufeng pulled his sleeve.
Lin Sanmei said unconvincedly: "We pay 200,000, but you only pay 50,000. Why do you take the majority?"
"Now, it will take 50,000 yuan to shoot an advertisement outside. The endorsement fee for me in Hong Kong is 500,000 yuan in three years. I invested 50,000 yuan and endorsement accounted for 60% of the shares. I think it is very reasonable." Qin Hao said slowly.
Lin Sanmei was a little dissatisfied: "What you said is something that is invisible and intangible. What we took out is real money, which is unfair."
Qin Hao smiled: "If you think this plan is unfair, I can also directly invest money, but if you want to invite me as an endorsement in the future, you have to get the money. I am afraid that the factory will find it difficult for me to afford it in the future."
Lin Sanmei didn't say anything. She didn't deny Qin Hao's fame, but what she was not sure was whether Qin Hao's signature was really that valuable. After all, there are few celebrities and celebrities who appear in the advertisements on TV so far, so it is still unknown whether the audience will buy it or not.
Uncle Lin thought for a while: "Otherwise, you don't have to invest. How about we pay 55% of the dividends?"
Lin Wufeng was surprised when he heard this. If this plan was followed, wouldn’t it be said that Qin Hao could be worth 200,000 as long as he showed his face?
However, Qin Hao rejected this plan.
"Uncle Second, you should know that you have to have someone to make an idea when doing business, otherwise there will be differences in the future development route. Who will listen to? In the end, all your strength will be spent on internal strife. Instead of doing this, it is better not to do it."
Uncle Lin thought, "Then why is it you who decides, not us?"
Qin Hao smiled and said, "That depends on the second uncle, you just plan to take advantage of this opportunity to make a fortune and stop earning one of 1.8 million. You still have the ambition to make the company bigger and stronger."
"What do you mean?" Uncle Lin was intrigued.
Qin Hao said seriously: "If a company wants to become bigger and stronger, it is not enough to work hard. Why can't our current companies beat foreign companies? Because of our management methods, the overall design, marketing, and after-sales service of products are lagging behind in all aspects. You don't understand these, but I understand them."
In an instant, the Lin family stopped talking. The signboard of a prestigious university in this era is still very useful. Moreover, Qin Hao had also gone abroad. In the eyes of ordinary people, those who can go abroad must have better knowledge than them.
"Okay, it's okay for you to take the big picture, but we have to sacrifice our family and business to do our best to do it with you. You have to take out some decent things, right?" Uncle Lin pondered for a long time and finally made the decision.
Qin Hao said calmly: "Of course, I will come up with a comprehensive plan in the past two days. You can decide whether to sign a contract after reading it."
"Okay, then just say it's a matter of determination!"
After the main talk, Uncle Lin changed his previous seriousness and pulled Qin Hao to the dining table, smiling like a Maitreya Buddha.
No one continued to talk about business at the dining table, they were talking about some family matters and recalling the past.
After eating and drinking, Lin Sanmei arranged a room for Qin Hao and Lin Dongzhe, and the bedding was replaced with clean sheets and bedding.
Lin Wufeng was a little drunk. When Uncle Lin Er took him back to his room, he first asked Uncle Lin Er to close the door, and then said in a serious tone.
"Second, Haozi has been in our family for many years. Your sister-in-law and Dongzhe have long regarded him as their own family. You are also my family, so whether it is doing business or doing anything else, I have only one requirement, not to affect the friendship between the two families."
Uncle Lin patted his chest and said, "Brother, don't worry, I know that even if the group breaks up in the end, I will definitely give you a solution that will satisfy everyone. We Fujianese have always put ugly words in front of doing business, so that we can avoid quarrels in the future."
"That's good." Lin Wufeng was relieved when he heard this.
Turning around the sky, the Lin Clan Ancestral Hall held a grand inauguration ceremony. Fujian is still quite particular. Gongs and drums open the way, and the dragon dance team circled the entire village.
As the first college student of the Lin family, Lin Wufeng also obtained the qualification to take the front seat. Sitting with a group of Zong Laos, Lin Dongzhe and Lin Pang could only stand in a very back seat, without even a seat.
The completion ceremony was held for a whole day, from morning to night, three meals of water mats. Not to mention that the water mats here are quite unique, with all kinds of seafood, which made Lin Dongzhe excited.
Two days later, Qin Hao also took out a plan for the electrical appliance brand, from how to manage the enterprise to the product design drawings in detail.
Uncle Lin's family watched for a long time and finally decided to sign a contract with Qin Hao.
After signing the contract, Uncle Lin held Qin Hao's hand and sighed: "I used to think that we Fujianese are the best at doing business, but after reading your plan, I realized that we are all small-scale fights, and you are the real creation of a career."
This chapter is not finished yet, please click on the next page to continue reading the exciting content behind! "We will listen to you in the future. We will do whatever you say," he said.
Lin Sanmei also echoed: "I have to go to college, and my vision is wider than that of us. Unfortunately, these people in our family can't study, otherwise we will have to offer a college student if we live or die."
Seeing that the war was about to burn him, Lin Pang quickly sold Lin Dongzhe.
"Then I can only rely on Lin Dongzhe. He has good grades."
Lin Dongzhe rolled his eyes directly, which made everyone laugh.
In the next two days, Uncle Lin and his friends asked Qin Hao many more detailed questions, and Qin Hao answered them one by one, which made the Lin family even more admired. From the day Qin Hao and his party left, they began to formally prepare for the construction of the factory item by item.
On the train back, Lin Wufeng was still a little worried: "Haozi, you won't make any mistakes when you do this, right? I see that the arguments are quite fierce in the newspapers."
"Uncle Lin, don't worry, the general direction of reform and opening up will not change. Now it is the will of the people. The hole has been opened. Everyone is now working hard to make themselves better and better. The torrent of history is not something that a few people can block." Qin Hao said seriously.
Lin Wufeng hesitated a little: "But you are still in college now, so there is no need to be so anxious. You can wait until you graduate before doing these things."
"It's too late after graduation. Uncle Lin, do you still remember that the newspaper said that there is a slogan in Shenzhen: Time is money efficiency is life."
Lin Wufeng couldn't help but feel a little moved: "Haozi, do you still remember the previous Director An?"
"Remember, it's the one who asked you to be a Sunday engineer for him, what's wrong?"
"He has been wanting me to help in his factory over the past two years, and his salary has increased to 150%..."
Qin Hao thought for a while: "Uncle Lin, do you want to go?"
"Well, prices have been rising in recent years. Your Aunt Song has not bought new clothes for a long time." Lin Wufeng said and looked at Lin Dongzhe who was sleeping on the side.
"And if Lin Dongzhe can go directly to the high school department of No. 1 Middle School, he might have hope of taking the college entrance examination. We have to save some living expenses for him."
Qin Hao said seriously: "Uncle Lin, the situation in Suzhou is different from that in Fujian. There is nothing here, so the private economy has little resistance to development. It is actually the same as Shenzhen, but Suzhou is different. There are large state-owned factories everywhere, and the policy must be to protect state-owned enterprises."
"And to put it bluntly, to some extent, it actually harms the national interests. After all, many of the things you are developing are spent on manpower and material resources in the factory. Once they are exposed, the consequences will be unpredictable."
"If it's just for economic conditions, I'll give Aunt Song 2% of the factory income every year until Lin Dongzhe graduated from University."
Lin Wufeng waved his hands repeatedly when he heard this: "That won't work, how can we ask for your money?"
Although Lin Wufeng is not sure whether the factory can make money, he knows that the factory's start-up capital alone is 250,000, and 2% is also a lot of money.
"Uncle Lin, I still say the same thing. From the day Aunt Song promised to be my guardian, I have treated you as my relatives. Since I was a child, I have treated Lin Dongzhe as my younger brother. My older brother paid some tuition and living expenses for my younger brother. If you don't accept this, it means you didn't treat me as your family."
Lin Wufeng was speechless for a moment and could only say perfunctorily: "I have to go back and discuss this with your Aunt Song."
After returning to Suzhou, Lin Dongzhe couldn't wait to talk to Xiang Pengfei and Zhuang Xiaoting about the gains of this trip to Fujian.
Lin Wufeng said Qin Hao's words to Song Ying.
"This kid..." Song Ying's eyes turned red as she heard it.
"Actually, I didn't do anything. Instead, Haozi has been subsidizing our family. His TV and refrigerator are all obtained by him."
Lin Wufeng sighed, "Yes, what a good kid. As long as you are kind to him, he will remember us ten thousand."
Song Ying thought for a while: "We will remember this favor first. If we can't pay it back in the future, let Lin Dongzhe pay it back."
For a whole day, Song Ying and Lin Wufeng did not talk to Qin Hao about this topic anymore. Qin Hao knew that they had agreed to this, and couldn't help but be secretly happy. He had always wanted to improve the quality of life of the Lin family over the years, but was worried that Song Ying would not accept it. Now he can finally give money openly.
Half a month later, Qin Hao received a call from Uncle Lin. The factory's location has been confirmed and the equipment has been entered. As for the workers, it is difficult to recruit because there are too many fake medicine workshops in the local area, and not many people come out to work at all.
"Then I'll recruit from outside the city. At worst, I can build some dormitories."
"Well, that's fine. It's easy for outsiders to use it. The salary requirements are not that high. Then I'll recruit people now."
Qin Hao called Uncle Lin Er: "Uncle Er, have you ever thought about the name of our brand?"
"I never thought about this. My surname is Lin, your surname is Qin, otherwise what if I call Qinlin Electrical Appliances?"
Qin Hao was amused, and the name was really rough: "Uncle Second, our brand will be sold across the country in the future, and it will still have a catchy name to be easily remembered."
"This is true, so I can only get it, Haozi. I don't have any ink in my stomach."
"Or what if it's called BBK?"
Uncle Lin’s eyes lit up: “This name is a great one, a great prize. If you buy our electrical appliances, you will be promoted step by step!”
Uncle Lin and the others were so busy that Qin Hao was not idle. He left Suzhou in early August and went to Beijing. This time he came here to find someone to shoot an advertisement, and also to get CCTV's advertising space.
In fact, CCTV broadcast the first advertisement as early as 1979: Happy Coke, but the popularity of TVs was not high at that time, so the advertisement did not have much impact, and few people even saw this advertisement.
CCTV's truly successful commercial advertisements include the advertisements of Yanwu Casino. The sentence "Yanwu, Yanwu, a song brings love", and brainwashed disco music immediately captured the hearts of a large number of young people. Countless young people are proud to be able to buy a Yanwu Casino, so that the sales of Yanwu Casino has increased by more than ten times, and the supply has been in short supply at one time.
At first, Qin Hao was going to hand over the advertisement directly to CCTV for filming, but CCTV's directors always added some inexplicable things, making the films made inconsistent.
Qin Hao was so angry that he decided to find someone to shoot himself, so he squatted at the entrance of Beijing Film Academy and asked someone to find a junior student in the director department of Beijing Film Academy and gave him 1,000 yuan. This person was not vague. He also filmed the advertisement in two days and recorded the background music.
Later, Qin Hao found Director Liang of CCTV's advertising department. In 1984, CCTV's advertising fees were still very cheap. For example, the sponsor of the Spring Festival Gala, Kangbasi Watch, only used 3,000 watches and won the only sponsor of the Spring Festival Gala.
However, Qin Hao did not want to win the prime time advertising space such as time-lapse. Although the advertising effect is indeed very good, it is really unnecessary with the current scale of "BBK" and it cannot keep up with the production capacity. It is useless no matter how popular it is. Instead, it will cause the flood of piracy. It is better to use advertising bombardment during garbage time to promote it.
Chapter completed!