Chapter 328 Copy

Xu Rong was not surprised when he looked at Zhu Jiang's excited dancing look.

The moment Zhu Jiang learned the ratings data, his only feeling was that either Zhu Jiang was crazy or he was crazy.

Because this data is really like it is mixed with water.

After repeated confirmation, he accepted this miraculous fact.

In his opinion, the most important reason why the premiere of "Single" can hit 37% shocking ratings should be attributed to the purchase of the exclusive broadcast rights by Beijing Station.

Because "The Number" is his only TV series in the past ten months.

After Zhu Jiang finished singing, he walked to Xu Rong and said with a smile: "Brother, let me talk?"

After spending a long time together, Xu Rong's impression of Zhu Jiang changed greatly. Not to mention anything else, this guy took the contemptuous behavior of flattery to be elegant and out of the realm, and the photograph was so unsightly that it was not good to be flattery.

The ability of traces of the traces is unique among the people he has seen.

But he also understood that politeness must be something for others, so he was not curious about Zhu Jiang's private chat with him.

The two of them arrived in a remote corner, Zhu Jiang hugged his shoulder and said, "Brother, discuss something. I heard that you are preparing for "No War in Peking"?"

Xu Rong understood his plan, nodded and said, "It's true that this is the case. Brother Zhu, you must have heard of it. This drama brings together the most appealing cast at the moment. In the scripts I have read,

The script of "Beiping" is considered this."

He said, giving a thumbs up.

"And I've been angry with director Kong Sheng. The quality is comparable to the movie. I'm not afraid of scaring you, brother. I invested a total of 200 million yuan in this drama."

Zhu Jiang laughed and already knew Xu Rong's habits, because when he asked "The Number" could surpass "Bright Sword", Xu Rong also had a similar answer.

As for the 200 million yuan Xu Rong said, he didn't believe a single word. Such a high production cost would not be unusual if he was abroad, but it was simply a joke in China. Major domestic film and television companies have long understood the plot of routines.

+The fixed routine led by the big names is the winning weapon. As for the level of production, it is second.

Zhu Jiang laughed and asked, "Brother, please give me a brief explanation. If I pre-order this drama, or buy it for exclusive broadcasts, what is the approximate price?"

Xu Rong thought for a while and said, "Brother Zhu, I don't recommend you to buy exclusive broadcasts, but if you persist, I won't make money from Brother Zhu, I will give you a friendly price.

It's a hundred million."

Zhu Jiang looked at Xu Rong blankly. He felt that Xu Rong was joking with him, but looking at his serious expression, he gradually understood that maybe Xu Rong was serious.

He laughed dryly and said, "This, this brother can't make the decision."

Of course Xu Rong knew that Zhu Jiang could not make the decision. In fact, he understood better that even if "Beijing" was sold exclusively, it would not be possible to sell 500 million yuan, but this is how it was done in business. He asked for a price everywhere and paid back the money by sitting on the ground. If he opened his mouth

It is to sell at the cost price, and in the end, the loss is certain.

While the entire network is mocking the explanation of "there are errors in advertising due to technical problems" on Beijing TV, "The No." is the first broadcast of "The No." due to the nature of its tribute film and the ancients before, it is likely that there will be no visitors in the future.

The ratings are extremely rare to take up twelve seconds of the news broadcast.

At this point, the general public realized that compared with the anti-human advertising time of Beijing TV, "The Number" itself is the biggest focus.

In the industry, the ratings of 37% are like a comet hitting the earth, causing the entire film and television industry to begin to re-examine the TV series industry.

With more and more TV channels in recent years, the audience's choices have become wider and wider. In the past few years, it has been a miracle that a drama can have a viewership of ten.

Moreover, as the phenomenon of higher publicity of TV series over quality becomes increasingly prominent, the domestic film and television industry today seems to be standing at the fork in the road.

In the past years, the film market has always been lukewarm, and the box office of over 100 million is difficult to reach the highest level.

On the contrary, as people's living standards improve, TV sets have entered thousands of households, and the audience, product types and production output of TV series are increasing explosively year by year.

This has also led to the sound of "movies will eventually be replaced by TV" on the Internet in recent years, and the appearance of "Single" seems to confirm this bold conjecture!

While the market was confused about the broadcast of "Single", an article published by the official Weibo of China Film News was quickly reprinted by major film companies and media in a short period of time:

On the replicability of the 37% viewership ratings for the first broadcast of "The Indelible Number".

What does a TV series have a rating of 37% mean?

This means that during yesterday's prime time, 37 TVs across the country were watching "Single".

"Single" has just aired two episodes, and the plot has not yet begun. Regardless of whether the quality of the story is good or bad, it is undeniable that 37% ratings are in today's TV drama industry, and it is not an exaggeration to use the word "miracle".

In response to the current controversy, confusion, and whether "Single" can be copied, our newspaper interviewed many senior film and television industry personnel and relevant regulatory personnel on the phone, and concluded several reasons why "Single" achieved incredible ratings for its premiere.

:

1. Xu Rong has a strong appeal in the TV series market.

Looking at Xu Rong's growth process, it is not difficult to find that in the early days, Xu Rong was like most actors today, just like what he said himself: Of course, taking on roles is to make money.

For example, the production and the cast is extremely luxurious but the reputation is quite average.

Xu Rong's career has a significant watershed, with the spy war drama "The Secret Wave of the Yangcheng" produced by Hairun.

At that time, spy war dramas were in full swing. Xu Rong was supported by Hairun with his excellent moral qualities and excellent business skills. After the broadcast of "The Secret Wave in Yangcheng", Xu Rong became a household name in the southern region overnight and became a spy.

One of the top actors in the war category.

Since then, he has begun to specialize in spy war routes and starred in "Harbin under the Night" directed by Zhao Baogang, who has always had a close relationship with Hairun. The drama has exquisite pictures, handsome men and beautiful women. With this drama, Xu Rong has completely opened it.

The northern market has also won the favor of the younger generation.

After that, when the wave of spy war was about to recede, "Luxing" directed by his teacher Huang Sanshi and his neighbour Jiang Wei, the line teacher, emerged, setting off a ratings frenzy across the country, and also made Xu Rong appear in a spy war drama in one fell swoop.

The pinnacle of this type of drama.

When "The Hidden" was hit, Gao Xixi, a famous director who had worked with Xu Rong, once asserted that the emergence of "The Hidden" has continued the trend of spy war dramas for at least three years.

But at that time, Xu Rong chose to retreat bravely.

According to a producer in the industry who did not want to be named, after "The Hidden", Xu Rong's agent turned down all invitations to spy war dramas.

From this action, we can see that in Xu Rong's heart at that time, "The Hidden" should be the highest peak he could reach in spy war dramas, and he also began to actively seek transformation.

Soon, "The Beautiful Times of a Wife" that was popular at home and abroad. For Xu Rong, this was an extremely successful transformation. With this drama, he became the most popular male actor among the female audience.

one.

At that time, everyone thought that the trend of spy movies and war movies had completely passed, and the next three to five years would be the era of palace dramas, mother dramas, and heroine dramas. At the end of last year, Xu Rong successively launched the "

Before Dawn, "Snow Leopard" brings the already declining spy war and war films to a new level.

Mango TV has established its second position as the domestic TV drama market through "Snow Leopard".

In the past few years, Xu Rong has also starred in "New Shanghai Bund", which focuses on the teenagers, "The North Wind Blows" aimed at the audience of the middle-aged and elderly people, and "The Delusional and Enchanting" aimed at the audience in the Southeast.

If you analyze it carefully, it is not difficult to see that Xu Rong's development route has always been very clear, based on spy wars and gradually broadening the path of acting. It can also be said that he should maintain the basic foundation of the vast number of male audiences in China and gradually open up the audience market for young people, middle-aged and elderly people and women.

But, is that all?

According to Zhang Jizhong, a famous producer who has had many dealings with Xu Rong, Xu Rong's "No." can create a miracle of 37% viewership ratings for the first time, and there is another important reason, "Ming Dynasty 1566" and the drama he starred in.

"Thunderstorm" and "Home".

The premiered a few years ago, the miserable ratings of the re-spreading of "Ming Dynasty 1566" and the comparison of its good results on Beijing TV last year undoubtedly proves that its audience group does not coincide with the audience of Mango TV.

The Ming Dynasty mainly targets the 60, 70, and 80 generations who have received higher education with relatively rich social experience and relatively abundant material life. This group of people is also the mainstay of today's society.

This historical drama, known for its seriousness, profound connotation and complex relationships, helped Xu Rong win over many social elites in the past who were not willing to sit in front of the TV and wasted time.

Zhang Jizhong believes that to a certain extent, the audience of "Ming Dynasty 1566" and Xu Rong's dramas almost completely overlap. This is obvious from the fact that Xu Rong's two years into the People's Art Theater, helping the People's Art Theater generate revenue of 50 million yuan in box office.

.

Fifty million is only one-tenth of the box office of "The Founding of the Party" starring him this year, but in 2008, the total box office of the People's Art Theater just crossed the 20 million mark.

Zhang Jizhong believes that Xu Rong's ability to achieve great results in the drama industry is firstly due to his superb professional level, long-term self-discipline and abide by the good reputation inside and outside the industry and abroad accumulated. Secondly, his own star aura has helped him

In just two years, he became the most box office actor in the drama industry today.

Just as Zhang Jizhong admitted that even though he, a person who had been unhappy with Xu Rong, felt sincere admiration after hearing about Xu Rong's deeds.

The only audience group that Xu Rong's works have not covered are probably children under the age of twelve, but the release date of "Single" was not during the winter and summer vacations. Most children in families have no right to touch the remote control at all.

It is not difficult to conclude that in a sense, male and female audiences of any age and any educational class may not be the audience of "The Number", but Xu Rong's audience.

2. We have adhered to the high-quality route for a long time.

Xu Rong's works rarely have bad dramas. If you have to evaluate them, "The Storm of the Qing Dynasty" may be considered a movie, but he only played an optional role in it. With years of accumulation of reputation, he even

When "The Beautiful Era of a Wife" was popular, a spontaneous launch of a strange phenomenon on the Internet hoped that he would not be able to perform such a mother-in-law drama again, and this vote received more than three million votes, which shows that

In the minds of the audience, Xu Rong has become the spokesperson for high-quality dramas without realizing it.

3. Successful publicity.

The successful premiere of "The Legend of the Sing" is inseparable from the huge publicity and distribution resources invested by Beijing TV in the early stage. On major online platforms and traditional media, "The Legend of the Sing" has almost turned on the bombing mode. The strangest thing is that when you enter the cinema,

Before many popular movies are officially broadcast, they will also see the trailer and broadcast date of "The Number".

Secondly, Xu Rong's amazing remarks have been abnormal in the past two months. While gathering the national media and audience attention, "The Number" has been almost accompanied by controversy about his remarks, constantly in his huge audience group.

Echoing side.

4. Xu Rong's final work in the field of TV dramas.

In fact, Xu Rong is in an extremely embarrassing situation in the TV drama industry today. Through many popular TV dramas, he achieved the Flying Award, Golden Eagle Award, and Magnolia Award Grand Slam in one fell swoop, ranking among the top pyramid of domestic TV drama actors.
To be continued...