Chapter 486 Contest

Author: I'm Red

Chapter 486 Contest

It was still dark, and the lights of the two cars pierced the deep night that enveloped the village, illuminating the not-so-wide but winding cement road.

Xiao Zhang, Song Yi and others stood by the roadside, watching Xu Rong lock the door with the lock, and the sleepiness of being forced to shout slowly faded a lot.

In the past ten days, they have experienced physical labor such as pressing and wheat cutting that they have never experienced before. They have learned to use forks, rakes and other farm tools for the first time. They have learned that the wheat straw stack, a very symbolic item in the north, requires complex skills to build.

And at this moment, they are going to return to the capital.

After getting into the car, Xiao Zhang felt a little chill. Subconsciously, he tightened his coat tightly and looked at Xu Rong beside him: "Teacher Xu, when will we come next time?"

Xu Rong handed the key to Wang Yaqin in the front co-pilot position and said, "Weeding and drought resistance may not be time to come back. Let's go back when harvesting corn. You can count the specific time for twenty-four solar terms, harvesting wheat from the meridian and harvesting corn from the autumnal equinox. Even if it is not absolutely accurate, it will be a few days before and after."

Xiao Zhang was slightly stunned when he heard this, so he looked at him curiously. The children in the village, and even many young people who were only four or five years younger than Teacher Xu, could no longer call out their names, but he still used "return" to express his coming here. What else could he nostalgic for?

Wang Yaqin reminded: "You were still in the crew at that time and you couldn't come back."

Her tone was very firm, and it made people subconsciously think that the second half of the sentence must be used as a necessary supplement to this firm attitude. However, beyond everyone's expectations, she did not continue to explain the reason why she "can't come back."

Xu Rong noticed her unfinished intention and said, "Why, what new situation have you learned?"

He said, his eyes glanced at the car and said, "There are no outsiders here, why? What else can only be heard by me? Xiao Zhang and the others can't know?"

Wang Yaqin blinked and said, "The crew currently has some controversy in terms of creation."

"Controversy can still be relied on 'creation', which means that the dispute is still within a controllable range. It may not be a bad thing." Xu Rong smiled, and some expectations of what Wang Yaqin said. With Kong Datou's position in the industry, it is likely that he will not be able to suppress the 'suggestions' of so many big-name actors. In addition, most of the crew members are employees of Xiao Zhang's company, so it is normal to have differences. "This industry is still different from other industries. As an investor, when he sees a planning book, no director or actor knows it, he will definitely not invest in the money. The director and actors know it, let alone invest in it. When the crew gets together, if there is no difference or contradiction, you must withdraw the investment immediately, otherwise no matter how much money it will be wasted."

Everyone was thinking quietly about the meaning behind Xu Rong's words, except for the two of them. Xiao Zhang, a classmate, fought desperately with his eyelids, seemed to be about to fall asleep, but he seemed not to fall asleep. Song Yi, who was sitting behind, widened his eyes and looked at Yuan Yu beside him in confusion. She had just left for a while, why had she missed the important gossip?

"No matter if you can come back then."

Xu Rong's eyes moved to the driver's seat and became darker than Li Geng, who had lost weight a lot when he came, said, "Li Geng, you must ensure that my two acres of land produce 4,000 kilograms of corn."

After nearly ten days of busy farming, Li Geng is no longer the ignorant farmer who knew nothing ten days ago. He glanced through the rearview mirror in confusion. The yield per mu was 2,000 kilograms, and even experts dared not brag like this?!

Seeing Xu Rong's face full of confidence, he said quietly: "How about I'd better make you a movie with a box office of 10 billion yuan?"

"Hahaha."

Yuan Yu and Song Yi in the back row laughed "chuckled". While laughing, an extremely out of date voice rang in the car: "Then I want to be the 10 billion heroine!"

"Hahaha."

"Teacher Xu, I haven't figured out a problem. What is the meaning of our return?" Wang Yaqin took her mobile phone and calculated the expenses around the past ten days. "We spent a total of 164,000 yuan when we came back this time, and the wheat we collected was only sold for 1,178 yuan, and the loss was 163,000 yuan."

Seeing that Xiao Zhang's eyelids started fighting again, Xu Rong took out a blanket and covered her: "What if we spend 160,000 yuan to build a team building?"

"At best, these things have broadened your horizons a little, and you know what the essence of the terms "farm work" and "farmer" are, but for us." He said, pointing his finger at himself, Xiao Zhang, Song Yi and Li Geng, "It's very important. For example, filming "White Deer Plain", grudges and disputes are one aspect, but if you can't build grudges and disputes on the basis of agricultural production, no matter how exciting the performance is, it's a castle in the air."

"Teacher Xu, are you going to film "White Deer Plain"?" Song Yi immediately realized the importance of the matter, immediately sat up straight, and rarely took out the responsibility of a senior disciple, "Then, as your first student, I am such a hard role as a female first, so why should I do it?"

"Hahaha."

Listening to the laughter in the car, Xu Rong glanced at Song Yi in the back row and said, "Yeah, has Teacher Song learned to 'struck'?"

"Then, the green is beyond the blue." Song Yi shrank his neck and muttered.

"Hahaha."

Everyone seemed to have no regard for Xu Rong's "sarcasm", and they were even more accustomed to Song Yi's ability to hold Xu Rong at the right time.

For this first disciple with average emotional intelligence, Xu Rong seemed to have completely given up on the idea of ​​cultivating him to become a talent, and placed his hope on Yuan Yu, who is more transparent and talented.

Xu Rong looked at this scene and the results were unexpected. The main purpose of his bringing a few people back to harvest crops was not what he said.

After the performance of "Thunderstorm" was suspended, he had no performances in the theater. This situation was completely harmful to improving his performance system and was of no benefit. Compared with the long-lasting film and television center, the implementation of major strategies that will inevitably affect the direction of the People's Art Theater, his current focus on the People's Art Theater is tentatively set to two. One is to retain the rehearsal of the rehearsal of the "Thunderstorm", and the other is to direct and act in a new play.

A new drama with certain practical significance and is more accepted by the general public.

Unexpectedly, the biggest gain of this trip was the increased cohesion of the core team.

Xiao Zhang is one of the people he trusts the most. The relationship between the two has changed from teachers and students to classmates, and from classmates to lovers and husband and wife, but the trust has continued to increase.

But the distance between others in his core team and him is getting stronger and stronger. For example, Li Geng, who has always been trained as his younger brother, is more afraid of him than other emotions, and Yuan Yu, whom he values ​​the most, is becoming more and more restrained in front of him.

He can ensure that small groups are always closely surrounded by themselves through interests, but due to the combination of interests, one day in the future will inevitably fall apart due to interests.

There are many things he has to do. Most ordinary executives naturally use interests to mobilize and restrict them with rules. For the core team, in the absence of common ideas and common goals, human relationships and loyalty are the best choices.

When Xu Rong and Xiao Zhang and others were about to fly to the capital, Yang Mi looked at the latest box office data in a studio in the capital, as if someone was throwing her foot wash water into her head.

Her big screen debut "The Code of the World of Wudang" premiered at 1.6 million yuan on July 1!

Compared with the box office of "Drug War" of 73 million yuan, God seemed to have played a huge joke with her.

In the past, compared with Xu Rong's success, she felt powerless and helpless, but never so desperate.

In terms of hard work, isn't she working hard enough?

In terms of talent, a few years ago, she was often called "good talent" and "spiritual".

She knew that the biggest difference between herself and Xu Rong was that the two chose different directions, but countless precedents in the industry have proved many times that her choice was the right one and was a shortcut to Zhongnan.

But why is the result of the right choice so ridiculous?

She stared blankly at the dazzling "160" on the screen of her mobile phone, and once again tasted the pain of missing the honor of "the best actor". The 1.6 million premiere box office has announced that she failed to hit the big screen for the first time. According to the rules of film and television actors, the next attack will probably have to lie dormant for another three years to accumulate popularity.

But for a female star who is just a bowl of youth, how many three years can she have in her life?

Before the movie was released, Yang Mi had already made relatively bad plans, but she had never thought that the situation would be so decayed. The number of screens nationwide was set, which means that no matter how many movies were released at the same time, the total box office could not exceed the "productivity" of the theaters at that time.

In such a big situation, some people will inevitably go hungry if they cut one more piece. Summer time period European and American blockbusters were released in large numbers. The release date of "Da Wudang" was forced to be the same as "Ice Age 4". I knew that there was no super trader at the level of Jin Fangfang. "Da Wudang" could not achieve the myth of "Da Wudang" with a box office of 250 million in three days. Therefore, her total box office expectation of "Da Wudang" is about 100 million.

The minimum expectation is 80 million.

Without a box office of 80 million, she would be abandoned by the film market immediately.

etc.

Yang Mi quickly turned her attention to "Ice Age 4", a European and American blockbuster that has attracted much attention.

The first day's box office was 21 million.

"Huh."

She immediately realized that something was wrong. The total box office of the day was limited. The total box office of "Ice Age 4" and "Da Wudang" was only 22.6 million, but July 1st was the first day of the summer vacation, and the box office should not be so low.

When her eyes flipped and saw a "niche movie" that was supposed to be removed from the shelves yesterday, she continued to lead the summer season with a box office of 47 million yuan a day, she almost failed to get up in one breath.

As of July 1, on the day when Xu Rong broke his career box office record, the total box office of "Drug War" climbed to 550 million, surpassing "Avengers" in one fell swoop, becoming the third place in the year's total box office in 2012 after "Titanic" and "Mission Impossible 4".

Yang Mi looked at the news blankly and doubted the correctness of her choice for the first time.

Although Xu Rong was also glorious in the past, she never doubted herself, because Xu Rong's current industry status comes more from the combination of drama actors and film and television actors. However, if we are purely in the film and television industry, she believes more in the strategy of marketing as the king.

However, it is reasonable for Xu Rong, a person who never markets himself, to achieve a box office of 500 million in "The Founding of the Party", but it is unreasonable for the second part to achieve a box office of 550 million in 16 days of release.

She suddenly remembered the common characteristics of the big bosses that Xu Rong accidentally mentioned during dinner. One is that they are not very happy, and the other is that they are stubborn and firmly believe that their ideas are correct.

At the moment when the concept was impacted, she did not choose to follow the trend, but instead analyzed the deep reasons by peeling off her fingers. In the end, she tapped her finger on the screen of her phone, and a girl with round face and big eyes popped up on the webpage.

After opening her mind, she suddenly realized that Xu Rong did not market himself, but behind him, Jin Fangfang is the best-selling agent in the film and television industry.

A broker who can promote Xu Xing as a first-line artist without any work.

He and Yang Mi began to analyze Jin Fangfang's marketing ideas and turned their marketing strategies into their own use. After the box office data on July 1 was released, the market immediately went crazy, as if they wanted to use the greatest praise in the world on "Drug War".

Since the second day of "Drug War", most knowledgeable people on the market have realized that Du Qifeng's so-called "only 15 days of release" is just a gimmick created by the publisher of "Drug War War".

With the momentum of "Drug War" in June, even if it loses in the competition with European and American blockbusters after July 1, it may be able to earn at least another 50 million yuan in box office.

But in July, the performance of "Drug War" completely broke the usual characteristics of the Chinese film "civil war, foreign war layman". In June, the bayonets fighting with "Painted Skin 2" became popular, and it was difficult to distinguish. After July, it immediately showed a stance of being the best. After 15 days of release, it magically suppressed the highly-anticipated European and American super blockbuster "Ice Age 4".

On July 2, "The King's Feast" directed by Lu Chuan, which was originally scheduled to be released on July 5, and "Search" directed by Chen Kaige, which was released on July 6, announced the delay in release on the same day.

The entire movie market was in an uproar.

Unlike Yang Mi's attention to Jin Fangfang's use of patriotism, petty bourgeois sentiment, and various other marketing strategies targeting human nature in the marketing strategy of "Drug War", the market once again focused on a phenomenon that the TV drama industry dared not ignore in the past.

Producer Xu Rong!

Although the composition style of "Drug War" is roughly similar to Du Qifeng's usual style in the past, the humanistic spirit is a typical feature of "Producer Xu Rong".

After half a month of accumulation, reputation was brewing, especially after suppressing "Ice Age 4" in the box office battle, the online and media's evaluation of "Drug War" instantly reached an unprecedented level.

"The War of Drugs, pays tribute to the people's guardians and the conscience of film and television people!"

"This summer vacation, you must watch this Chinese-language movie "

"On June 15, Producer Xu Rong, who will compete with you!"

(End of this chapter)
Chapter completed!