It has been a week since the SoftPai mobile phone was released.

Most users who purchased new products have very good reviews for the second generation series of FlexPai mobile phones.

“The screen is awesome!”

“Powerful performance!”

“The charging life is simply unbeatable!”

“Great performance in taking photos!”

Even the praise rate of mobile phones on the Goudong platform has reached 98.9%.

Such an evaluation can be considered fair and just.

Some users even think that although Zhou Laogou is a bitch, he is indeed capable of making high-end flagships.

The product's reputation is very good, but its sales are somewhat unsatisfactory.

Within one week of sales, the sales volume of the regular version was only a measly 180,000 units, and the sales volume of the top-end pro version was only 20,000 units.

This result can only be described as disastrous.

After all, these two mobile phones are positioned as high-end flagships in terms of product positioning.

When generally high-end flagship users consider products, the first thing they consider is the influence and reputation of the product brand.

This will also allow users who currently have enough financial strength to purchase SoftPai phones to give priority to Guozi or Juchang models.

The positioning of second-generation products and first-generation products is different, which ultimately leads to different sales performance of the two generations of products.

"The price must continue to be maintained. It's hard to get the product to this price. Even if the sales volume is not good, we must continue to persevere!"

Facing the current market feedback, Zhou Zhen is not too discouraged.

They even put a stop to the idea of ​​senior executives within the company wanting to lower prices to boost product sales.

The current Flexpai mobile phone has finally reached the position of high-end flagship in terms of product positioning. If it chooses to rely on price cuts to gain sales at this time, the final result will only be nothing.

Not only will the high-end image that Flexpai has finally established be ruined, but it will even disappoint users who support Flexpai phones.

Even if the product sales are not good, Zhou Zhen still needs to grit his teeth and persevere.

"It may be that the publicity is not adequate, but we still need to increase publicity!"

Although it is impossible to adopt the marketing method of price reduction and volume promotion, there should still be some publicity.

And Zhou Zhen has no shortage of publicity channels at his disposal.

After all, Zhou Zhen’s Kuayin short video platform now has 400 million registered users and 170 million daily active users.

With so much traffic, Zhenyu Culture Company can make a lot of money by relying on corresponding advertising and video traffic bidding.

Zhou Zhen relies entirely on Kuaiyin short videos to promote his products.

You can even save some publicity costs in this way.

However, when advertising on a short video platform like Kuaiyin, you still need to pay attention to your methods.

Stiff advertisements may not attract users' attention, but may cause users to resent the insertion of advertisements.

So if you can’t do it hard, you can only use soft methods to promote your products.

Zhou Zhen thought about this for a long time and hired a professional video shooting team through Kuaiyin channels to shoot promotional videos for his company's products that are suitable for the Kuaiyin short video platform.

In the hot summer of July, the chirping of cicadas makes the whole world quiet.

On this hot summer day, hiding in an air-conditioned room and picking up your phone to watch videos, what a beautiful thing it is!

Hehehe! Chicken...short video promotion is here!

With a week of short video shooting, production, and post-editing, the promotional short video for SoftPai mobile phones has been completed.

At the same time, Zhenyu Culture Company, as the direct mailer of the Kuaiyin short-sighted platform, also began to use special algorithms to distribute these videos to more users.

At this moment, many netizens also saw the promotional video of SoftPai mobile phone.

"You fly far away proudly, the summer where I live..."

The video soundtrack with the sadness of youth literature sounded, and the scenes in the video began to flash by like memory fragments.

The girl in blue school uniform with a slight smile picked up the book by the lake in the hot summer.

Seven or eight people were frantically riding bicycles and chasing each other on the forest path.

Scrolls and bachelor's hats were thrown into the sky. The men and women looked at each other and smiled, their eyebrows twitching affectionately before taking graduation photos.

Turning towards the setting sun, you can see the beautiful red clouds in your eyes like bursts of beauty burning up in the sky.

As all the good things come to mind, and the background music accompanies the climax, all the good things gradually turn into joys and sorrows.

We parted ways in the drizzle.

The person on the other end of the phone burst into tears!

Running around in vain, the memory of that moment flashed back.

As soon as the video goes black, the entire short video comes to an end.

Lines of font gradually began to appear in the black screen.

"Time may be the antidote to relieve pain, or it may be the poison that tears apart beauty!"

"Photography equipment: SoftPai 2pro!"

The moment this video was played, many netizens couldn't sit still.

Sad background music!

Excellent video quality and editing!

Purposely selected video clips!

With the final video copy!

A killer! It directly touched the hearts of many users who watched the video.

People's joy may not be the same, but people's sadness are somewhat similar.

However, this promotional video for the SoftPai mobile phone is like a thorn inserted into the hearts of most users who have stories to tell. With the corresponding tear-jerking background music and the final video copy, it seduces the deepest sadness in the users' hearts.

At the same time, the second-generation SoftPai mobile phone series often appears in the video.

Even when the male and female protagonists finally "broke up" on the phone, they even took a close-up of the SoftPai 2pro.

Finally, at the end of the video, there is a special reminder that the shooting equipment is the Flexpai 2pro. This is a way to indirectly promote the second generation series of Flexpai phones.

The exquisite production, coupled with the traffic promotion value of Kuaiyin short video, made this video instantly popular.

In just one day, the number of likes on this video has reached 900,000, and the number of comments on the video has also reached 80,000.

"Holy shit, this video makes me cry to death. I wanted to follow this vlogger, but I didn't expect that this vlogger turned out to be a mobile phone official!"

"The official cross-border short video platform for mobile phones, I think it will work!"

"When I saw this video, I thought of my ex-girlfriend who was studying in college. I just called her, and I didn't expect that the person who answered the phone was a little baby with a milky voice!"

Although this video has been praised by many netizens with the blessing of large traffic, it has also aroused the resonance of more netizens.

At the same time, netizens were also surprised to find that the producer of this short video turned out to be an official of a mobile phone brand.

This also left netizens stunned. How can this mobile phone brand be so versatile?

A sentimental youth literature video also made Roupai stand out on the short video platform, and it gained more than 300,000 fans in less than three days.

Of course Zhou Zhen didn't prepare a video.

Instead, we have prepared "three axes" to build up the reputation of SoftPai mobile phones on the short video platform.

Three days after the first video was released, a new video was uploaded to SoftPai again.

"This is not an ordinary red bean, this is the red bean from Wang Wei's poem. Haven't you heard of Wang Wei's... lovesickness?"

The background music played along with Jay Chou's "Lanting Prelude".

A beautiful woman in ancient Hanfu, holding a wine bottle in hand, is boating among the green mountains and clear waters. (The scene is taken from the landscape of Guilin)

Playing the piano in the bamboo forest, looking back at the sadness is unforgettable and touches the heart.

The end of the video is still the familiar "shot from SoftPai 2pro".

Relying on the classical Chinese aesthetics, this video also attracted many users to watch. Coupled with the corresponding traffic blessing of the Kuaiyin short-sighted platform, this video instantly became popular on the entire platform again.

With these two videos, the FlexPai mobile phone has become very popular on the short video platform.

The number of likes on the second video exceeded 700,000 in less than a day after it went online, while the first video also received over 2 million likes after accumulation and promotion.

The number of fans of the official account of FlexPai has also successfully exceeded 900,000.

After all, who can refuse a mobile phone official that can make things happen?

In less than a week, the number of official fans of Genre Mobile has successfully exceeded one million, and the likes of the two videos have reached three million and two million respectively.

As the heat continued to rise, Zhou Zhen used the last of the three axes.
To be continued...