"Is the SoftPai 2pro really that good at taking pictures? Since it can tie for first place with the Juchang P30pro!"

"I would not have believed it if it had been before, but recently I upgraded to the latest rstmar os, and I feel that the entire photography and imaging experience has been directly upgraded to a new level, especially the camera level has reached a certain height!"

"I originally thought that the SoftPai phone was just a good phone for playing games, but now it seems that it is also a little bit better at taking pictures!"

The ranking of dxo also brings a very high reputation value to SoftPai mobile phones.

Nowadays, users who are very interested in digital products also know that FlexPai mobile phones are powerful enough in taking pictures.

Even the sales of FlexPai 2pro products have slightly increased.

“These days are getting more and more promising!”

Zhou Zhen looked at the reviews of his own products on the Internet, with a cheerful expression on his face.

Although the overall sales volume of our own products is not very good, the current reputation of the overall brand and products is very good, and it also has the support and recognition of many users in the industry.

Perhaps after a period of hard work, our own brand will surely be able to gain a firm foothold in the high-end mobile phone market and gain support and recognition from many users.

And just when the development of softpai mobile phones was booming, Sansang, who had been silent for a long time, finally made some moves.

Sansang's OLED screens made of e3 material have begun to officially supply to Chinese mobile phone manufacturers.

The OLED screens made of e3 material this time are divided into two grades. The first grade is slightly cheaper than ordinary OLED screens in terms of overall price.

According to internal sources, this time the price of an ordinary-level OLED screen made of E3 material is about 500 yuan per piece.

The other is a relatively high-parameter OLED screen, which has very good expressiveness in terms of color accuracy and color contrast, and can also support higher resolution and higher touch sampling rate.

The quotation of this type of screen is also more expensive. In terms of price, the quotation of each screen is about 700 yuan.

The rise of Rouyu Company has directly affected the future development of Sansang Company, and the competition between the two companies in the entire industry is well known.

In the first three quarters of 2018, Sansang relied on strong enough supply volume to suppress the crazily rising Rouyu Company.

Rouyu Company finally relied on the price reduction of r3 material screens and the launch of r4 screens, which finally made many downstream mobile phone manufacturers consider Rouyu Company when choosing screens.

This also led to the fact that in the fourth quarter of 2018 and the first two quarters of 2019, Rouyu Company successfully suppressed Sansang Company, which had always been unable to deal with it, and even lost the overall screen in the second quarter.

In terms of shipment performance, it became the industry leader with 48% of shipments.

In the second quarter, Sansang's screen shipments in the Chinese market were only 40%, far behind the strong rise of Rouyu.

Of course, Sansang has been suppressing Rouyu Company, and even secretly cooperated with upstream material supply chain manufacturers to block materials.

Fortunately, Zhou Zhen had something up his sleeve. When faced with the blockade of this kind of material, he used his own methods to open up a new path, and also gave his own screen a new round of upgrades.

The OLED screen made of r3 material is the latest level OLED screen based on new materials and produced with the r3 production line process.

This time, Sansang launched an OLED screen made of e3 material, obviously hoping to regain its current market share in China.

I don’t know the OLED screen market, whether it is global or domestic, the demand for screens is constantly increasing.

With the progress of the entire industry, LCD screens have gradually been abandoned by mobile phone manufacturers, and OLED screens have become the mainstream screen panel choice for mobile phone manufacturers.

As time goes by, the OLED screen market will also expand by annexing the original market share of LCD.

The Chinese market is currently the largest demand market in the screen panel market. After all, China's major mobile phone brands are continuing to increase their global market share, and the demand for screens is also increasing.

Sansang couldn't just watch such a big piece of cake being taken away by the rising star of Rouyu Company.

For this reason, we launched OLED screens made of e3 material and tried our best to seize the current Chinese market.

The ordinary version of the OLED screen made of e3 material is the main screen shipped by Sansang this time.

Sansang found through investigation that there are only two types of screens currently on mainstream sale at Rouyu.

The first one is the latest R3 material screen. Rouyu’s current quotation to various manufacturers is about 750 yuan.

The other is a top-notch screen made of r4 material. Rouyu’s current quotation for each manufacturer is 1,500 yuan.

You must know that with the current overall mobile phone, the cost of upstream components continues to increase, causing the price of mobile phones to continue to increase.

Today, the pricing of these two types of screens can be considered top-notch. Among them, mobile phone products using ordinary r3 material screens with lower positioning need to sell for at least 3,000 to basically make a certain profit.

If a screen with a higher-end R4 material is used, I am afraid that the price of a mobile phone will have to be at least 4,000 to ensure profitability.

Now Sansang has launched an ordinary version of the OLED screen made of e3 material. In terms of screen quality, it is naturally not as good as the ordinary OLED screen made of r3 material, but in terms of the overall user experience, it will be better than the screen on the rice phone 9.

The quotation for this ordinary screen is only 500 yuan, and even if manufacturers place large-scale orders, the price can be even cheaper.

A screen with such a favorable price is bound to be able to carve out a niche at a price of less than 3,000 yuan and become the first choice for screens from many manufacturers.

Sansang has conducted many rounds of research on the Chinese market and found that the current main consumption range of mobile phones in China is still around 2,000 yuan.

Sansang's e3 screen, which is generally positioned, is a screen specially launched because of its price range.

As for the e3 material screen with better parameters, it can also compete with Rouyu's r3 material screen in terms of overall quality.

This type of screen is launched to seize the market with Rouyu's r3 material screen.

The launch strategy of Sansang's screen this time is very simple. The ordinary e3 material screen will seize the mid-range OLED screen panel market, while the e3 material screen with better parameters will go to compete with Rouyu's r3

Material screens seize the high-end market.

Sansang even believes that with such a strategy, it can capture at least 50% of the Chinese market and become the overlord of Chinese screen panels.

Sansang's various actions also aroused concern within Rouyu.

Especially Zhou Zhen’s attention.

Sansang is the opponent Zhou Zhen is determined to defeat.

To be honest, Zhou Zhen didn't expect Sansang to find another way to fight against his company.

After all, Zhou Zhen has completely seen clearly what Sansang is currently doing.

Isn’t it just that the countryside surrounds the city?

We want to completely monopolize the mid- to low-end screen panel market and eventually become the king of the entire Chinese screen panel market.

"It's a pity that the company's R2 material screen production has long since disappeared. Otherwise, we could put in a few R2 material OLED screens to compete with Sansang."

"Besides, Rouyu is already a technology company targeting high-end screen panels, so it would not be good to redesign a few mid-range production lines."

Regarding Sansang's actions, Rouyu Company behind Zhou Zhen was somewhat helpless.

After all, the current company has completely withdrawn its original production lines and switched them all to R3 production lines.

This means that the screens currently produced by the company with the lowest quality are all r3/r3 screen panels.

Of course, Rouyu Company can now redesign a corresponding production line to produce related OLED screens.

But even if production is restarted, the gains outweigh the losses!

After all, it costs nothing to rebuild a factory and set up a production line?

Is it free to use new materials to produce screens?

And then the screens produced are sold cheaper than Sansang?

Re-planning the production line will not only cost a certain amount of production investment, but also not obtain enough profits. This is simply labor-intensive, time-consuming and thankless.

After all, the current profit made by Rouyu Company without selling a screen made of R3 material is basically three to four times that of a screen made of R2 material priced at 500!

All these considerations also prevent Zhou Zhen from allowing the company to open the production line of OLED screens made of R2 material to compete with Sansang at low prices.

"If Rouyu Company cannot limit Sansang with mid-to-low prices, then it will have to consider other companies!"

"After all, as the head of a top Chinese technology company, the structure cannot be too narrow!"

In fact, Zhou Zhen had already made certain guesses about Sansang's actions. Of course, Zhou Zhen also had opponents to deal with Sansang.

Rouyu Company is now unable to fight back against Sansang in the mid- to low-end market, but Sansang is not the only one in the current screen panel industry.

BOE, Tianma, Visionox, China Star Optoelectronics, etc.!

These manufacturers are currently limited by technology or patents and cannot compete head-on with Sansang.

But what about Rouyu’s move to license some of the patents and technologies that can suppress Sansang’s mid- to low-end screens to these manufacturers?

By then, Rouyu will rely on its unique patented technology and excellent OLED screens to occupy the entire high-end global screen panel market.

Several major domestic panel manufacturers rely on the technology patents provided by Rouyu to seize the mid-to-low-end market that Sansang is interested in, further suppressing Sansang's expansion.

At the same time, Rouyu Company can also obtain a certain amount of patent fees through corresponding patent authorization.

This is a good thing for both domestic manufacturers and Rouyu Company.

After all, the only target is Sansang.
Chapter completed!