Chapter 151 The summit is over(1/2)
Awesome! I’m convinced!
Ge Yue also had to admit that Rouyu Company did have two brushes at present.
Perhaps it can rely on such leading screen panel technology to become the most powerful technology company in the entire industry.
R4 material oled screen.
R5 material OLED screen.
Various folding screens and scroll screens.
cup under-screen camera technology.
Global ultrasonic fingerprint unlocking technology.
These technologies mainly displayed at the technology summit can indeed be regarded as the top in the industry.
"In addition to these corresponding technologies, what we will bring to you next is a new screen material route specially developed by our company Rouyu!"
"X1 material oled screen!"
Of course, the most important and breakthrough technology is naturally placed at the end and displayed to everyone.
The OLED screen panel made of x1 material is the most important and breakthrough technological achievement display at the second technology summit.
"Do you remember the xoled screen our company displayed at the first technology summit last year?"
Zhou Zhen's words stunned many technology companies present.
One after another, they began to turn their memories to that moment last year.
"Is an OLED screen made of x1 material an xoled screen?"
Soon everyone remembered that the xoled screen was released as an easter egg at last year’s technology summit!
The xoled screen, as a conceptual new technology shown at the last technical session last year, really made some technology manufacturers shine.
However, because this technology is positioned as a conceptual technology, few manufacturers have taken these technologies seriously.
But what many manufacturers didn't expect was that this time Rouyu Company actually made a xoled screen.
"The OLED screen made of x1 material, as a newly developed generation screen by the company, has three different characteristics from the r series material!"
This time Rouyu has specially launched a new production line for xoled screens in order to be able to distinguish the differences between the two product lines.
As a screen currently developed using the latest materials, the x-series OLED screen has consumed a lot of time and R&D efforts in terms of material production and process processing.
This means that this new OLED screen may be more expensive than the just-launched R5 material OLED screen.
Even because the cost is too high, this type of screen cannot be commercialized in large quantities in a short time.
However, this time the newly positioned screen itself is a product that demonstrates the company’s R&D capabilities.
As for sales, in the past two or three years, R-material screens have still been the main products.
First, Zhou Zhen introduced to everyone the differences between this screen and ordinary OLED screens.
The first is the difference in luminescent materials. The luminescent material used this time is a newly developed hybrid composite metal material, which restores the corresponding luminescence of the pixels without corresponding electricity.
For this reason, Rouyu Company named this new material "x" material!
This material makes the OLED screen made of x material and the OLED screen made of r material fundamentally different.
This so-called essential difference is the corresponding difference in screen properties caused by different materials.
The first advantage is that as we all know, the screen will not suffer from screen burn-in.
No one is perfect, no screen is perfect!
While a screen has certain advantages, it also has many disadvantages.
The second difference between the screen made of x material is that the luminous brightness of this screen is too low.
Since the material used in this screen cannot produce higher brightness, the peak brightness of a general screen can only be close to 900 nits at most.
The third difference is that the power consumption of this screen is too high. After all, the luminescent material of this screen needs power to ensure that the luminous material of the screen does not age.
This also makes the power consumption of this screen 75% higher than that of ordinary r3 material screens with the same brightness.
It can be said that the OLED screen made of x1 material uses the latest luminescent materials, which enables it to achieve relatively non-aging performance.
However, due to the corresponding luminescent materials, the peak brightness and power consumption of this screen are far inferior to other OLED screens.
In order to control the power consumption of the screen, this time the OLED made of x1 material, the overall parameter level of the screen is only the ordinary r3 level.
It can be regarded as a trade-off for screen power consumption.
Even though this screen has so many shortcomings due to the luminescent material, it still made the company executives present marvel at this screen.
Executives from technology companies present felt that the screen materials used this time and the screens produced accordingly will change the development of the entire screen panel industry.
But because of this type of material, OLED screens will open up a new competitive track for OLED screen panels.
Rouyu Company is now basically one step ahead and ahead of various screen panel companies.
With the technology demonstration almost complete, the heads of each company also began to conduct corresponding tests and visits to the samples.
At the same time, some executives approached Zhou Zhen and wanted to know about the pricing of the new screens and other issues.
After all, every technology company now is very covetous of the screen panel technology displayed by Rouyu Company.
Even Ge Yue, the head of the fruit company who has seen a lot of things in the world, took the initiative to talk to Zhou Zhen.
In an attempt to ease the relationship between the two companies and make corresponding preparations for their cooperation.
Rouyu Company has already priced its products accordingly.
Starting from February next year, the price of OLED screens made of R3 material will be reduced to 600 yuan per piece, and the price of OLED screens made of R4 material will be reduced to 1,200 yuan per piece.
The newly launched OLED screen made of r4 material is temporarily priced at 1,400 yuan per piece, and the top OLED screen made of r5 material is priced at 2,100 yuan per piece.
At the same time, the company has also officially begun to supply cup under-screen screens to various mobile phone manufacturers. The corresponding pricing is the selling price of screens of the same material and an additional 40% cup screen processing fee.
This means that the price of a full-screen OLED cup made of R3 material is about 840 yuan.
In addition, the price of global ultrasonic fingerprint sensors is not cheap, and the pricing of the sensor is based on the size.
Rouyu Company has specially prepared four sensors of different sizes.
1.9 inches (about the same size as an optical fingerprint sensor), priced at 270 yuan, which is nearly 180 yuan more expensive than the same optical fingerprint sensor.
3.2 inches (large area ultrasonic fingerprint), this set of sensors is priced at 450 yuan.
4.9 inches (currently half the screen area of mobile phones), the price of this set of sensors reaches 650 yuan.
The 6.7-inch (overall mobile phone) model has reached a high price of 900 yuan.
The manufacturers present originally wanted to use ultrasonic fingerprint unlocking on their products, but they were completely fooled after looking at the corresponding pricing.
At this moment, they feel that the optical fingerprint unlocking method is quite good. It not only provides a good experience, but also saves corresponding costs.
As for the x1 material OLED screen, which is the most representative of the entire technology summit and can make all manufacturers unanimously excited, it is indeed not cheap in terms of price.
If it is a mobile phone, the price of a screen panel is basically 4,200 yuan, which is twice the price of an R5 OLED screen.
And this time, we specially prepared 27-inch, 43-inch, and 61-inch x1 material OLED displays (not panels, only the display layer and no touch layer.)
Among them, the price of the 27-inch model has reached 8,000 yuan, the price of the 43-inch model has reached 18,000 yuan, and the price of the largest 61-inch model is as high as 38,000 yuan.
This price...
What I saw was that the technology manufacturers present and some display manufacturers were intimidated.
After all, the display effect of this screen has not reached the top level. Although it has the advantage of not aging, the corresponding cost is too expensive.
At that time, if our company launches a display screen with average parameters but a price of more than 10,000 yuan, it will definitely be abandoned by consumers.
After all, consumers don’t care about the features of this screen. They only care about whether the price is suitable and whether the parameters are good.
After the pricing of a series of OLED screens was announced, various manufacturers began to plan how to place orders with Rouyu.
Among them, the R5 material OLED screen and the corresponding large-area global ultrasonic fingerprint module are destined to not become the favorites of various manufacturers due to their high prices.
The technical attributes of the OLED screen made of x1 material are higher than the commodity attributes of the product, and coupled with the corresponding high pricing, it has basically been abandoned by various manufacturers.
As for the remaining r3 materials after price reduction, r4 and r4 materials are the most valued products in the eyes of many manufacturers.
Of course, it also includes cup’s full-screen technology that can greatly improve the visual appearance.
However, the cup camera technology is charged based on the percentage of the screen material, which means that the OLED cup full screen made of r3 material will become the first choice of various manufacturers.
The price of the screen made of r3 material has been reduced to 600 yuan. If large quantities of orders are implemented, it may be able to be reduced to about 550 yuan.
Screens made of this kind of material can basically be lowered by various mobile phone manufacturers from the flagship price to the mid-range price of more than 2,000 yuan.
At the same time, due to lower costs, there will be many displays made of r3 and corresponding smart TVs on the market.
Many display manufacturers will also consider using r3 material displays on a large scale for product manufacturing.
Although the price of r4 material and r4 material is relatively high, compared with this year's r4 material screen, it is much cheaper, and the positioning has also been reduced from 1500 to 1200.
This means that screens made of r4 series materials may be widely used on flagships.
Even if some manufacturers are crazy, they can use R4-material OLED screens on their own flagships priced at 4,000 yuan.
To be continued...