Since Honor has just become independent, it is relatively late in terms of product planning.

You must know that many mobile phone products are basically designed and product planned a quarter in advance.

Honor was still making relevant preparations for brand independence last quarter, and even the design plan for the v40 series of products had already been designed when Ju Chang was in charge of Honor.

During this New Year’s Day, Honor has already planned its two product lines.

One is the digital series for the mid-to-high-end market. The other is the x-series for the mid-to-low-end market.

Among them, Honor’s digital series is the top priority for Honor’s entire brand development.

After all, the achievements of the previous generation of Honor 30 series have made Honor's market position grow by leaps and bounds, and even directly hit the high-end price range.

Having tasted the glory of high-end sweetness, it is natural that we will not give up the achievements of digital series in the high-end market.

And with the next series of numbers, we will definitely work hard to find opportunities.

After more than two months of product design, the external specifications of the Honor digital series have basically been finalized.

The only thing Honor has hesitant about is the processor chip.

Logically speaking, Honor has the support of Yuzhen Semiconductor and can gain certain advantages by using Tianxuan's processor chips in its products.

However, Zhou Zhen still has certain concerns. Although the current inventory of Tianxuan processors is still large, compared with Honor, these inventories are still somewhat small.

We must know that at its most glorious moment, Honor’s domestic product shipments were close to 70 million units a year.

Half of the product shipments are from Honor’s digital series.

In Zhou Zhen's plan, the Tianxuan processor will take at least two years. If the development of the ice engraving machine is slow, it will even take more than three years.

This also means that Yuzhen Semiconductor cannot make every effort to supply chips to Honor like it supports Flexpai.

After thinking about it accordingly, Zhou Zheng still gave Glory some solutions.

Honor's next digital series will use MediaTek's Dimensity processor chips for the time being, except for its pro products that use Tianxuan processors.

Of course, MediaTek’s latest Dimensity 2000 processor chip is more suitable for use in the regular version.

But I’m afraid the pro version will need to use a better processor chip.

This also means that Zhou Zhen’s Yuzhen Semiconductor needs to customize a new chip with MediaTek, and the customization performance of this new chip must completely surpass Gaotong’s Fire Dragon 888.

At the same time, this new customized chip will be fully customized on ISP and NSP to facilitate imaging algorithm equipment.

Of course, this time when we go to customize chips with MediaTek, we naturally cannot cooperate under the name of Yuzhen Semiconductor.

After all, the current situation of Yuzhen Semiconductor is not very good. Nowadays, it is basically targeted everywhere.

Under this situation, we can only consider cooperating with MediaTek in the name of Honor and customizing corresponding processor chips.

Of course, Honor may have a certain period of exclusivity for this customized processor chip, but after the exclusivity period expires, these chips will inevitably be officially put into the market and used by other manufacturers.

So Zhou Zhen, in the name of Honor Company, asked Yu Zhen Semiconductor’s engineering team to start connecting with MediaTek’s team to jointly customize a processor chip.

Of course, this customized processor chip is naturally customized based on the original Dimensity 2000 processor chip as a template.

MediaTek also stated that it can give Honor an exclusivity period of almost four months after the chip reaches mass production.

Zhou Zhen had no objection to this. After all, this processor chip needed to be completely customized and designed as soon as possible.

You must know that Honor urgently needs this processor chip now.

After Zhou Zhen had corresponding discussions with Zhao Ming, he finally decided to release the product launch conference of the Honor digital series in stages.

Among them, the regular version of the product is planned to be released in mid-March this year to seize the opportunity to seize the mobile phone market with a price of 2,000 to 3,000 yuan.

At the same time, this time the regular version of the Honor digital series is also a product specifically targeted at offline stores.

After all, the design of the regular version of Honor’s digital series this time looks very feminine, which is completely in line with Honor’s future development direction.

The v series focuses on the current mid-to-high-end online market.

The digital series focuses on the current mid-to-high-end online and offline dual markets.

The most important thing is that according to current expectations for this digital series, the overall hardware profit margin of the product is still relatively high.

This also makes it easy for the product to be welcomed by offline channel merchants and eventually seize more offline markets as soon as possible.

"Honor 40 series: continue the glory!"

After a long period of preparation, the Honor 40 series has finally been officially announced.

"The world's first Dimensity 2000 processor chip!"

"The world's first ov64r2 wide-angle main camera!"

"The world's first new composite polymer lithium battery technology!"

“Honor’s first ultrasonic fingerprint model!”

"HiVi co-branded high-quality external sound effects!"

Under Zhou Zhen's instructions, Honor Company's promotion of its new products was very good this time.

He even used some technologies that his “father” had never used, and took the lead in launching the technology!

And this time the promotion of Honor products made many netizens feel the strong "soft" flavor!

If it weren't for the fact that the name on the official Weibo account was still called Honor, netizens would even think that Honor had been renamed Rouyao!

At first glance, ov64r2 is a sensor jointly developed by Ropai and Haowei.

Coupled with the co-branding of Swans, Glory has been confirmed as the son of the soft sect.

However, there is no resentment within Honor about this.

After all, finding a reliable father is a technical job.

Honor holds in its hands the technology and patents left over from its previous father, Ju Factory, and also has the component supply provided by Zhou Zhen, the father's system. Isn't this much better than the sons of Redmi, Realme, and Iqoo?

Even Honor feels that these sub-brands only look at it with envy.

The mobile phone market in early March was a month where cost-effective brands were fighting each other. After Redmi, Realme, and Iqoo launched new products one after another.

Basically, the entire market competition is locked in the price range of two thousand to three thousand.

It's a pity that this year's Huolong 888 has experienced a very significant discount, causing Huolong 870 to become the most fragrant product in this price range.

However, with the official announcement of Honor, more former users of Juchang are paying attention to the next Honor product.

On March 15, Honor officially released the product destined to ship the most in the Honor 40 series, the Honor 40 regular version.

The Honor 40 products brought by Zhao Ming this time also bring a new vitality in the increasingly competitive market.

First of all, the overall design of Honor 40 is very feminine. The gradient glass and silver composite middle frame design combined with the same single ring design of SoftPai 3 makes it look a bit "girly"!

Secondly, this time the phone adopts 3D curved glass design on the front and rear. The 6.57-inch body, 7.2 mm thickness, and 179 grams weight make it look very feminine.

All in all, this product is a product that can be used both online and offline.

First of all, the screen of Honor 40 this time still uses the same screen as Honor v40, but a new ultrasonic fingerprint module is added to the original one.

This is also the first time that Rouyu ultrasonic fingerprint technology has been used in digital products.

You should know that even the 3rd generation series of SoftPai mobile phones do not use ultrasonic fingerprint unlocking technology.

After all, the cost of the R5 material screen itself on the 3rd generation FlexPai mobile phone is very high. In order to save costs and leave room for upgrades to the next generation of products, FlexPai deliberately did not use ultrasonic fingerprint technology.

The size of the ultrasonic fingerprint module used by Honor is only the size of the original optical fingerprint module, so the cost increase is only a mere more than one hundred yuan.

However, the ultrasonic fingerprint unlocking method is faster and more convenient, and it can also be unlocked when the screen is contaminated or water-stained.

Of course, what users are paying more attention to is the processor chip used by Honor this time, Dimensity 2000.

As a processor chip jointly developed by MediaTek and Yuzhen Semiconductor, the design level and corresponding production cost of this chip far exceed the historical Dimensity 1200.

The pricing of this processor chip is basically between the Fire Dragon 870 and 888. The price of a chip is about 800 yuan.

Of course, this time Honor made large-scale purchases of chips in order to achieve corresponding sales in the digital series.

Coupled with the relationship with Yuzhen Semiconductor, the cost of this chip has basically been reduced by about 10%.

This chip also performs very well in benchmarking. It scored 690,000 points in the AnTuTu v8 version, and even scored 770,000 points in the AnTuTu v9 version updated in March.

This performance is enough to satisfy most performance enthusiasts.

And at the press conference, Honor also announced that the power consumption performance of this chip is basically at the level of the Fire Dragon 865 in terms of overall power consumption performance.

It is far superior to Fire Dragon 888 and Fire Dragon 870 in terms of heat generation and power consumption. It is a truly processor chip with excellent performance and power consumption.

In addition to the selling point of the processor chip, the battery technology and corresponding image photography are also a major selling point this time.

The battery uses the latest composite polymer lithium battery technology, which can increase battery life by 15% and battery life by 30%.

It is also a highlight of the product!

Of course, Honor uses this technology, but only equips the phone with a 4200 mAh battery, which is truly wild.
Chapter completed!