Chapter 173 The Rising Fat Brother
At the end of March, various mobile phone manufacturers began to purchase Dimensity 2000 processor chips on a large scale.
After all, the performance of the Fire Dragon 888 processor chip is really unsatisfactory.
The processor chip is not only hot, but also consumes very high power. Often the performance of the processor chip cannot be fully exerted due to excessive heat generation.
Even the heat affects the daily experience of the entire product.
With the success of the Honor 40 product and the recognition of this product by most users, all manufacturers have realized that MediaTek has finally turned around.
The performance of Dimensity 2000 processor chip has completely surpassed this year's Fire Dragon 888.
Of course, the chip performance is very good, but it also causes some troubles for MediaTek.
Redmi asked MediaTek to buy (rob) the goods.
The relationship between Redmi and MediaTek has always been very complicated.
MediaTek originally launched a flagship-level processor chip, but it was used by Xiaomi in the Redmi Note series, which instantly shattered MediaTek's dream of hitting the high end.
Although Redmi has shattered MediaTek’s high-end dream, it has also served as the main shipper of most of MediaTek’s processor chips.
Although the high-end market has not been successful, the sufficient shipment volume of Redmi will allow MediaTek to live a relatively prosperous life in the next few years.
Therefore, MediaTek has always had very complicated emotions towards Redmi as a partner.
To describe it in one word, MediaTek’s current feeling towards Redmi is a mixture of love and hate.
This time, Redmi is obviously also interested in the Dimensity 2000 released by MediaTek this time.
And Redmi plans to rely on its large purchase of this processor chip to take the opportunity to lower the product pricing of this processor chip.
Even this time, Redmi decided to lower the price of a processor chip from 800 yuan to just over 600 yuan.
Such price reduction makes current MediaTek feel like its heart is bleeding.
However, after corresponding comprehensive consideration, MediaTek directly rejected the current Redmi request.
After all, MediaTek now has the dream of hitting the high-end again, and this time the Dimensity 2000 processor chip jointly developed with Yuzhen Semiconductor is a very good turning point.
Now MediaTek can be said to feel that it has the right time, right place and right people.
The Fire Dragon processor chip, which has always been competing with itself in terms of external environment, suddenly suffered a sharp decline in reputation this year due to power consumption and heat generation.
This also gave MediaTek an opportunity to counterattack and make a comeback.
In terms of the internal environment, MediaTek's treatment this time is that the overall performance, power consumption, and heat of the chip have reached a level that is in line with consumer expectations.
This processor chip has become the most successful high-end chip among the processor chips designed by MediaTek in recent years.
You must know that MediaTek has had its own high-end processor chips in the past two years.
g98h and Dimensity 1000.
However, these high-end processor chips also have certain flaws, that is, the overall user experience is worse than the parameter performance.
Except that specific manufacturers can polish and tune this processor chip to show its full strength.
Other mobile phone manufacturers have not adjusted the conditions of these processor chips.
This also caused MediaTek's impact on the high-end to cause complaints from some netizens, who believed that no matter how hard MediaTek impacted the high-end, it would be in vain.
However, this year's MediaTek processor chips have made a comeback, and many users even think "mtk yes!"
Now Redmi has chosen to use this method to lower the price of its own chips. If the original Redmi Note's crazy operation is repeated, MediaTek's hard work may be in vain.
In the past, MediaTek would have agreed to Redmi after careful consideration, but things are different now.
Many manufacturers such as Honor have signed very close cooperative relationships with MediaTek, which means that MediaTek's processor chips can be completely sold through these manufacturers.
You must know that Honor’s market position in the entire domestic market is far higher than that of Redmi.
Whether it is the brand positioning of the product or the original brand, sales are better than Redmi.
In the past, Honor basically used Kirin processor chips due to the relationship with the Ju factory, which forced MediaTek to sell the processor chips to Redmi for shipment.
But things are different now. Honor no longer uses Kirin's processor chips, but instead uses its own processor chips. This means that its own processor chips have a very large export outlet.
This means that Redmi’s so-called strategy of lowering prices no longer poses any threat to MediaTek.
Price reduction! Impossible! Price reduction is impossible in this life!
Naturally, Redmi is also aware of MediaTek’s current confidence.
After all, Honor's overall product sales have begun, slowly affecting Redmi's K40 sales this year.
Even in terms of product reputation, the reputation of Honor products is far higher than that of the Redmi K40 series.
Although the Redmi K40 series is very eye-catching in terms of parameter performance, in order to make the parameter performance look eye-catching, corresponding castrations have been made on the product.
When users pay attention to product parameters, they will basically not notice these problems, but after actually buying the product and using it, they will find that the product does not match the so-called press conference promotion.
In particular, the MIUI system that DaMi is most proud of is experiencing a large number of bugs one after another, which has slowly worsened the reputation of the entire DaMi mobile phone brand!
You must know that rice companies in the past used their own systems as a major selling point of their entire products.
The current rice mobile phone system has many bugs, and other companies' product systems have undergone large-scale upgrades and improvements.
This makes the current MIUI system of Rice Company gradually lose too many advantages, and even becomes the last straw before the reputation of the product collapses.
The rice company currently needs an excellent chip, and it also needs to use this excellent chip to produce an excellent product to restore its reputation.
After some hesitation, Redmi's team finally had no choice but to pay MediaTek at the price of 750 yuan per chip and obtained the supply of Dimensity 2000 processor chips.
The cooperation between MediaTek and Redmi is officially concluded!
Of course, the processor chips customized by MediaTek and Honor were finally designed after a month of dedicated research and development.
This processor chip, jointly customized by the R&D Department and Honor, is essentially a modified version of Yuzhen Semiconductor’s Dimensity 2000.
In terms of the architecture of the processor chip, it still uses 44 CPU cores, and even the frequency of the processor chip has not changed.
However, Yuzhen Semiconductor has made corresponding minor modifications to the core of this a78.
This improves the overall performance of the a78's modified core by 10%, and in extreme performance mode, the power consumption is reduced by 5%.
And this time, for the first time in terms of GPU, the h10 core has been licensed to the current MediaTek.
This means that although the entire processor chip is modified from the Dimensity 2000, its GPU performance has been improved by 20%.
At the same time, some cores developed by Yuzhen Semiconductor have also been added to the ISP and NSP, so that this processor chip can have better performance in image processing.
After the new processor was designed, even members of MediaTek's chip design team felt that this time's chip was basically a re-make of the Dimensity 2000.
The tape-out of this processor chip was also very successful.
After discussing with Yuzhen Semiconductor and obtaining the corresponding core authorization, MediaTek officially defined this chip as the company's flagship processor chip to be launched in the second half of this year.
Even MediaTek is now preparing to stop the production of Dimensity 2000 in May and start full production of this more excellent chip.
After negotiations between the two companies, this processor chip was temporarily named Dimensity 2100 processor chip. At the same time, it began to be supplied to Honor from the end of March, and Honor enjoyed a four-month exclusivity period.
With the emergence of Dimensity 2100 samples, the test data of the corresponding engineering machines were also exposed on the Internet.
“Recently, a brand new processor chip benchmark data appeared in AnTuTu’s database. Judging from the chip’s commands, this should be a MediaTek processor chip!”
"The overall running score of the test prototype of this processor chip reached 870,000 points, which is 100,000 points higher than MediaTek's strongest processor Dimensity 2000."
Naturally, AnTuTu was the first to expose the corresponding data.
The exposed data also attracted a lot of attention from netizens.
After seeing the corresponding running score data, countless netizens also showed a look of surprise on their faces.
"Is this a new processor chip developed by MediaTek again? This processor chip seems to have better performance than the Fire Dragon 888!"
"What is the Fire Dragon 888? Even the Dimensity 2000 can't compare to it. This year's MediaTek has completely turned around. It's not that it is too strong, but that its opponents are too weak!"
"Looking forward to MediaTek's latest processor chip, mtk yes!"
Obviously netizens’ impression of MediaTek processor chips has changed a lot.
You must know that in the past, when users faced MediaTek's processor chips, they always said a few words about high scores and low performance.
The overturn of Fire Dragon 888 and the success of Dimensity 2000 have changed MediaTek’s current embarrassing position.
It also makes more consumers and users willing to trust MediaTek's processor chips.
The latest announced MediaTek processor chip has completely surpassed the Fire Dragon 888 in terms of overall parameters, which further confirms that MediaTek has risen strongly.
"How is this possible! How can MediaTek produce such a powerful processor!"
Chapter completed!