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Chapter 2 Negotiations with Blue Factory

Blue Factory can be said to be one of the best technology brands in the entire Chinese market.

Especially in 2016, the end of the Hundred Machine War.

After three or four years of competition among dozens of mobile phone manufacturers, only a few mobile phone manufacturers have truly remained and have a sufficient share of the market.

Blue Factory relies on offline channels and the strategy of surrounding cities from rural areas, and in conjunction with correspondingly excellent product quality and after-sales service, it has vaguely the momentum of a large factory.

But now Blue Factory still has these two major competitors in the offline market.

The first competitor is Juchang, which relies on offline channels and deep cooperation with operators.

The current sales in the offline market rely on sales in offline physical stores on the one hand, and sales in operator stores on the other hand.

As one of the four major manufacturers in ancient times, Juchang still has a very deep cooperative relationship with operators despite changes in operator policies and knowledge changes in sales strategies.

And it has launched many specially customized offline models for operators.

But compared to the current Ju Factory, the biggest competitor of Blue Factory is Green Factory, which is from the same school.

Both companies were split from a technology giant in the last century, but Blue Factory was initially responsible for the communications business, while Green Factory was responsible for the audio-visual business.

However, the development of both companies eventually turned to the communication equipment business, becoming two mobile phone brands that love each other.

"If I remember correctly! Blue Factory plans to purchase screens in batches this time and plans to use the screens on the x9 series!"

Zhou Zhen's mind was filled with familiar memories, and he was thinking about how to get on the Blue Factory route.

Although Blue Factory's current influence in the market is not as strong as it was in the following years, it still vaguely has the corresponding background of a large factory.

The screens that Blue Factory needs to purchase will also be used in the x9 series products that Blue Factory attaches most importance to.

However, according to the historical development sequence, after the negotiation between Zhou Zhen and Blue Factory collapsed, Blue Factory backhandedly reached a cooperation with Sansang and directly used super amoled screens.

The x9 series, as a rising product of Blue Factory, has successfully captured more shares in the offline market by relying on the phrase "dual soft light shots, illuminating your beauty!"

You must know that before the release of this product, the blue factory was overwhelmed by the green factory in the online market.

The R5 released by Green Factory a year ago relied on the advertising slogan "Charge in five minutes, talk for two hours", becoming the sales leader of the year, and became the king of the offline market in one fell swoop.

A simple living room.

Shen Cong, the person in charge of Blue Factory's supply chain, was sitting on the sofa and stood up quickly when he saw Zhou Zhen and Liu Peng arriving.

The three of them briefly greeted each other and introduced themselves, then got straight to the point.

After all, when it comes to business, business is the most important thing!

What Lan Factory is interested in is Royole’s screen.

Before coming to Rouyu Company, there were two different voices within Blue Factory regarding the adoption of screens for new products.

The first part is to recommend the use of Sansang screens.

Sansang's OLED screens are currently at the ceiling level in the industry and have a very good reputation.

Sansang's screens are very good, but as a product manufacturer, you naturally have to consider the cost of production and sales channels.

Blue Factory itself uses offline channels and basically leaves more than 25% of its profits to offline channels. At the same time, it also needs to obtain a certain amount of profits itself.

This also means that you need to save as much as possible in terms of cost.

When sacrificing costs in order to obtain more offline channels and allowing online manufacturers to use the Fire Dragon 8 series flagship processor chips at a price of more than 2,000 yuan, Blue Factory and other manufacturers that focus on the offline market can only use the price

Compared to the cheap Fire Dragon 6 series processor chips.

After all, the Fire Dragon 6 series chips have low cost, relatively sufficient performance, and power consumption can be guaranteed to be within a certain range.

The quotation of Sanxin screens is relatively expensive. When divided equally, the cost of each screen is close to 800 yuan, which makes another voice appear in the blue factory.

Use a domestic screen! Use a domestic OLED screen produced by a newly established company.

In the eyes of most people in the current environment, the level of domestic components is still not comparable to the top international standards. In this environment, the cost of domestic components is naturally much cheaper than top-notch components.

However, according to the historical development sequence in the past, after Zhou Zhen asked for a price of one thousand, Blue Factory decisively gave up cooperation with Royole and directly chose Sansang's screen.

"Our blue factory wants to spend 2.5 billion to order five million screens!"

When Shen Cong said the familiar quotation, Zhou Zhen fell into silence.

On the contrary, Liu Peng's face looked a little ugly.

As a new company, the company has just been established and needs to spend a lot of initial investment in production lines and many aspects.

In addition, the price of panel production materials is not cheap, and the yield rate of screen production is lower than that of mainstream top panel manufacturers.

This makes the cost of each screen produced by Rouyu Company now close to 500.

As the current person in charge of the company, Zhou Zhen clearly understands that this order must be won.

But the premise is that corresponding profits can be obtained from this cooperation. Even if the profit is only 10%, Zhou Zhen still needs to fight for it.

And Zhou Zhen also understood that as long as the price of his own screen is lower than Sansang's screen price and can surpass Sansang in some aspects, then it is possible to win this cooperation.

"Maybe Mr. Shen still doesn't know the advantages of our company's screens! I am here to introduce to Mr. Shen in detail the advantages of our screens compared to Sansang screens!"

Zhou Zhen understands that in order to persuade the other party to cooperate, he must come up with something to convince the other party.

For this reason, Zhou Zhen picked up the screen sample in the conference room and introduced the advantages of Royole OLED screens to Shen Cong.

"First of all, our screen uses the latest materials. The latest materials can reduce the thickness of the screen to 0.04 mm, and can be easily bent. It can also reduce the thickness of mobile phones during production!"

"Secondly, because the screen of our mobile phone is very thin and light, the touch response rate is 45% higher than that of Sansang's screen!"

"In addition, our screen supports 1080p resolution, HDR color display, ppi level can reach 411ppi, color difference can reach <0.59 level, contrast ratio can even reach 1:5 million, and screen peak brightness can reach 750 nits!"

"At the same time, the lifespan of our screens is basically extended by 35% compared to the lifespan of current mainstream screens!"

"These values ​​are among the best in the entire industry! They are not even weaker than other major international manufacturers!"

While Zhou Zhen was explaining the screen in his hand, he took out the notarized inspection certificate from the relevant agency and the patent certificate of the related screen from the drawer next to it.

Use the most realistic data to prove to the other party that your own screen is not inferior to Sansan screen.

After hearing Zhou Zhen's explanation, Shen Cong stared closely at the relevant inspection documents, squinting slightly, not knowing what he was thinking about.

To be honest, Shen Cong has also seen Sansang's screen data. After listening to Zhou Zhen's explanation, he also discovered that Rouyu's OLED screen is indeed better than Sansang's takeout screen in some aspects.

However, after taking a closer look at the sample in Zhou Zhen's hand, Shen Cong still found that the look and feel of Royole's screen was still a bit different from Sanxin's, and the screen even turned slightly red when viewed from a squinting angle.

The data wins, but the experience is still far behind Sansang, even with Sansang’s relatively poor takeout screen.

However, Shen Cong also had to admire Rouyu Company. The fact that such a young company can make screens to this level shows its technical strength.

But compared to a giant like Sansang, he is still a bit younger.

"What does Jay Chou mean?"

"The cost of our screen production is too expensive and the price offered by your company is relatively low, so for an order of 5 million, I hope your company can come up with 3.5 billion!"

Since after Zhou Zhen said this, he started to raise the price of his own screens.

It was directly raised from 2.5 billion to 3.5 billion.

Of course, Zhou Zhen raised so much, which naturally gave the other party room to bargain.

After all, Zhou Zhen believed that the other party would not spend 3.5 billion to win this batch of orders.

"Three and a half billion? Director Jay Chou is joking! If I had known, Sansang's offer to us was only three billion!"

Shen Cong chuckled and replied directly to Zhou Zhen with squinted eyes.

When Zhou Zhen heard such familiar words, he felt calm and even wanted to laugh.

You old fox has come to deceive me again. Don't think that I don't know Sansang's price.

But Zhou Zhen felt a little relieved.

After all, in the original historical trajectory, after Zhou Zhen quoted 5 billion, the other party immediately walked away, which ultimately led to the failure of the cooperation.

Looking at the way Shen Cong is keeping his butt off the sofa, it seems that there is still room for negotiation between the two parties, and the other party may even have the intention to cooperate.
Chapter completed!
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