In July, the entire mobile phone market ushered in new changes.

During the June 18th period, Honor finally achieved a comprehensive counterattack this year with its extremely cost-effective products.

During this year's product promotion period, Honor mobile phones' overall sales volume, both online and offline, vaguely surpassed the Rice Company's Rice and Redmi brands.

In the true sense, the glory achieved in Honor’s online market was achieved.

The sales of rice and Redmi phones continue to decline, which also makes rice companies a little helpless. After all, the overall product is indeed not satisfactory in terms of sales performance.

In terms of hardware stacking and price, the advantages have all turned to Honor.

You should know that although MediaTek currently has extremely deep cooperation with other manufacturers, its main accessories are still supplied to Honor.

The reason why rice companies can achieve excellent results in the online market is that in addition to their cost-effectiveness advantages, Hejitong also has more or less influence.

If the whole supply chain of Goutong has performed well enough this year, then it will be a year for rice companies to perform well.

From this point of view, it can be seen that domestic brands like Rice Company currently rely on upstream supply chains.

Even the performance of upstream supply chains can completely determine the performance of each brand product.

The current supply chain system of Honor Mobile has much more than rice and other brands, although it cannot connect with top international supply chain systems such as KuTong.

However, the supply chain system established by Zhou Zhen and the domestic supply chain system of Honor's former father Ju Factory gave Honor's strong competitiveness in the domestic market.

As July just arrived, under the strong pressure from MediaTek and the general trend of major manufacturers adopting MediaTek processor chips in high-end flagships this year.

Yutong also had to launch the revised version of Fire Dragon 8gen1 in the second half of this year.

This time, the overall frequency of the processor chip has been improved to a certain extent, and the performance of the processor chip in the previous version has been increased by about 8%.

What made most netizens feel relieved is that this time, the processor chip uses TSMC's process technology in terms of overall process technology.

To be honest, the processor chip released in the first half of the year is not useless in terms of performance.

Of course, what we should be talking about is the TSMC foundry version of this chip.

The reason why Fire Dragon 8gen1 has been criticized by users is itself because of the Sansang version of this chip.

According to some relevant digital bloggers, more than 70% of this chip even use the Sansang process technology.

This also makes many users have to start complaining that they have to buy a chip and have to draw lottery.

This also makes many users choose to buy a Fire Dragon 8gen1 model after careful consideration when choosing to buy a mobile phone.

Originally, some users wanted to replace the corresponding TSMC version of the chip model by relying on the seven-day unreasonable return.

Even corresponding tutorials were launched on the Internet, but after the process of netizens fighting wits and courage with digital manufacturers, the Ministry of Industry and Information Technology also officially took action to let the manufacturers disclose the chip foundry manufacturer version on the sales page of their mobile phones.

Most manufacturers sell out some TSMC versions of chips and then ask for unsold requests.

For example, Redmi’s k50 e-sports version starts at 3,299 yuan, and the price will be released in less than four months and it will directly dive to 2,200 yuan.

The last Redmi diving product was not equipped with the Redmi K30pro with high brushes when it was popular.

Unexpectedly, this time the Fire Dragon 8gen1 forced a number of Android manufacturers to start a corresponding dive.

However, what is surprising is that after the product diving, the sales volume of various manufacturers still did not have any significant sales growth.

The way of exchanging low-priced promotions for sales seems to be directly ignored by consumers and users in this year's market.

With the gradual improvement of the entire mobile phone market, current consumer users have gradually shifted from the cost-effectiveness of the product to focusing on product experience performance.

Even if the product price is low, with the chip of the Fire Dragon 8gen1 Sansang version, many users will choose to temporarily bypass this pit to choose better MediaTek products.

The emergence of the 8gen1 processor chip has changed the current embarrassing market position of the Fire Dragon processor chip.

It also saved the high-end road of domestic flagships from many brands.

Although MediaTek's processor chips are indeed excellent in performance and can even surpass the Fire Dragon processor in terms of power consumption, they are indeed inferior to Fire Dragon processor chips in terms of optimization and image performance.

This has also led many manufacturers to be more willing to use Fire Dragon processor chips on high-end flagship phones.

And this time the product is still no exception.

In particular, Rice Company has been waiting for this processor chip for a long time, and even the super-large cup version of the Rice Mobile Phone 12 series is specially waiting for the arrival of this processor chip.

So a week after Fire Dragon announced its brand new processor chip, Rice Company came with its new flagship Rice 12ultra.

Of course, due to the appearance of Zhou Zhen, the original rice mobile phone 12es series has become a thing of the past.

However, the rice company brought new core replacement versions of 12 and 12pro at this product launch conference to make up for the sales of the 12 series of rice mobile phones.

Of course, the price of the product is naturally maintained by the price of these two products.

In addition to the upgrade of processor chips, the Mi 12ultra is also equipped with the latest tfs1.0 and tpddr1.0 flash memory and memory protocol chips.

It can be said that these two types of flash memory and memory chips are extremely precious in the entire digital circle.

After all, most netizens see the crisis encountered by Yuzhen Semiconductor and are anxious in their hearts. At the same time, netizens also understand that the flash memory and memory chips launched by Yuzhen Semiconductor may become a masterpiece.

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In terms of charging screens, the product still maintains the basic configuration of the Rice 12pro. The only change is that the battery of the product has increased to a capacity of 4,800 mAh.

Of course, as a top flagship image, the most highlight of this product is the imx989 sensor customized with Sony.

50 million pixels, one-inch large bottom, 8p hybrid lens, 1.6um large pixels!

It can be said that the quality of this sensor is the ceiling level in the entire image sensor at present.

Of course, this time the two secondary cameras still use the same secondary camera as last year's Mi mobile phone 11ultra, and the 120-fold hybrid zoom lens of imx586 has been successfully used by Mi Company for three generations.

Some netizens even doubt how many imx586 and imx582 are currently available in the rice company.

After all, the current top flagship secondary cameras of the rice company are basically imx586.

The main camera lenses of Redmi mid-range and thousand-yuan phones are basically imx582.

Such a problem is just like Green Factory uses imx766 from thousands of yuan to flagship machines.

Although the entire brand of rice has been criticized, it is also very popular on the Internet, especially when the two brands Juchang and Roupai do not have flagships.

Just when the rice company was in high popularity, Honor began to snipe and clear inventory.

Obviously, this time Honor is not only preparing to seize the product sales of rice companies, but also trying to seize the popularity of rice flagship mobile phones. On the other hand, it is to start cleaning up product inventory in terms of product performance.

Honor 50pro!

and glory magic4!

This time, Honor finally took out two of its top flagship phones with its own brand.

This time, the overall configuration of the product has made netizens see the confidence of glory and want to hit the rice hard.

The most core aspect has made users regain interest in Honor's flagship phones.

Honor Magic4: Tianxuan 1020 processor chip tfs1.5tpddr1.5 ultimate performance iron triangle.

At the same time, it is equipped with Tianxuan s3 image chip and Tianxuan g1 power management chip.

On this basis, Honor 50pro downgraded the processor chip to mixed use of Tianxuan 1000 and Tianxuan 1020e.

Obviously, the overall product performance this time also revealed that the overall performance of this product is more like cleaning up hardware inventory.

Although the two products are different series, this time the two products are more like the pro and ultra of the digital series of Dami Mobile, and have a related connection.

First of all, the same 2k resolution R5 material oled screen is used in terms of the screen, and they are equipped with corresponding 1/6 screen area wide-area ultrasonic fingerprint unlocking.

In addition to the same screen, the batteries and charging power of the two products this time are exactly the same, both of which use the same 5000mAh battery equipped with 120w wired and 50w wireless charging.

In addition to the different core processor chips of the two products, the only difference may be the difference in image photography.

First of all, in terms of the corresponding main camera, both models use ov50r3 sensors, and these two models are also the first models to release this sensor.

1/1.08-inch large bottom, 1.5um unit pixel area, 50 million ultra-high-definition pixels to take photos, and supports 8k60 frame video shooting.

It can be said that the photography level of this sensor is still not inferior to the imx989 sensor just released by Dami.

The only difference is that the secondary camera sensors of the two products this time are different.

After using such a powerful main device, the other three secondary cameras it uses are very ordinary.

A 13-megapixel wide-angle lens, a 20-megapixel double-zoom portrait lens, and an ov48b 1/2 large bottom main camera-level 5x light change and a 60-mixed zoom periscope telephoto lens.

As for magic4, it uses two secondary camera lenses, one that supports 129-degree ultra-wide angle Sony imx766r lens, and one that supports 10x optical zoom 100x hybrid zoom.

Three 50-megapixel lenses are all the main shooting levels.

1/1.08 inch 1/1.56 inch 1/1.56 inch!
Chapter completed!