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Chapter 372 The choice of design and positioning

If you care about the overall quality of the product, you must choose the plain leather or keraf version of the SoftPai 5th generation phone.

But if you are pursuing product stacking, you must choose the ordinary glass version of the SoftPai 5th generation mobile phone.

Obviously, FlexPai is now gradually changing the relationship between users and mobile phone manufacturers in the high-end flagship market by boiling frogs in warm wine.

Blindly stacking materials is no longer the main purpose of Roupai product design.

The pursuit of a lighter, thinner feel and a more extreme practical experience is the current further exploration of Ropai in high-end flagship products.

At the same time, Zhou Zhen also hopes that in future development, Ropai can design and produce products that are no longer influenced by users, and users often choose Ropai products because of the brand attributes of Ropai.

The two versions of the top-notch pro version also adopt such separate designs.

However, compared to the ordinary version of plain leather and Kairaf materials that are castrated in the image, the pro crystal porcelain version has a new upgrade in image photography.

Among them, the main camera lens of the pro two material versions of the mobile phone uses the largest sensor in the entire mobile phone industry.

1.12-inch ov10r2.

That's right, it breaks through one inch and goes directly to 1.12 inches. Compared with the current flagship mainstream imx707, the photosensitive area is at least nearly 105% larger, and the photosensitive area is 25.4% larger than the imx989.

This is currently the most terrifying sensor in the mobile phone camp.

When users learned about the main camera sensor of this large version, they couldn't help but marvel at the strength of SoftPai.

For the same 10-megapixel lens, the unit pixel area has reached an astonishing 4.5 horror level.

At the same time, this camera has the same high-pixel synthesis mode as the regular version of the camera, and also has a corresponding 16-in-1 pixel mode.

40 million pixels, 2.25 level.

90 million pixels, 1.5 level.

160 million pixels, 1.225 level.

At the same time, based on the original regular version, the pro version also uses 6p plastic lenses and 3p sapphire ring lenses.

It can greatly improve the purity of the corresponding light and achieve better shooting levels.

As for the basics of the secondary camera, the ceramic version uses three ov50r lenses.

A 133-degree ultra-wide-angle lens of the ov50r is a periscope telephoto lens that improves the periscope level to 12 times, supporting up to 150 times hybrid zoom.

At the same time, the last camera is a triple telephoto macro lens used to assist in shooting macro and portraits.

These three main-level cameras all use four-axis optical image stabilization, and in the pro version, the lenses of the three secondary cameras are specially upgraded to flagship-level 8p plastic lenses.

What is surprising is that this time the crystal version of the FlexPai 5pro does not use a periscope telephoto lens, but a mechanical extension telephoto lens.

That's right, this telephoto lens can be extended outward, thereby increasing the original 3.7x fixed-focus optical zoom level to an astonishing 18.5x equivalent optical zoom.

It also supports hybrid zoom up to 240x.

With 18.5x equivalent optical zoom, this may be the telephoto lens with the strongest zoom level among current mobile phone cameras.

At the same time, the design of the extendable telephoto lens also gave most netizens a big surprise.

Obviously, the crystal porcelain version of the mug is more innovative than the ceramic version this time in terms of overall product innovation.

The ceramic version of the large-cup product seems to be following a stable development route. The overall product design can be said to be quite satisfactory. Although it does not have too much black technology value, it also has all the necessary configurations.

.

In addition, the middle frame design of the overall product has been greatly changed this time, and there is no overall speaker hole.

The middle frame and bottom of the phone only have the volume rocker, power button, and C port charging port and SIM card port.

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.

Some of the original speakers and other infrared holes are gone.

This time, the speaker of the mobile phone uses an under-screen vibration sound method, which achieves screen sound by vibrating with frequency under the screen.

Of course, the overall sound quality and volume level of the under-screen sound is still a little worse than that of symmetrical stereo dual speakers, not to mention that this time the mobile phone product is also launched in two versions: thin and light and regular.

The sound level under the screen of the thin and light version is equivalent to that of a 1216 linear speaker with a sound cavity, while the sound effect of the ordinary version is equivalent to that of a speaker with a sound cavity.

The overall sound quality performance of this generation of products is much worse than that of previous generations of products, but this is also a trade-off made by Zhou Zhen for product design.

In addition to the speakers, in terms of heat dissipation, the heat dissipation of the corresponding ordinary version is basically more than twice that of the thin and light version.

At the same time, in terms of motor, the ordinary version of the motor uses a super-linear x-axis oversized motor, and the overall vibration performance is better than most current flagship mobile phones.

As for the thin and light version, in order to make the phone lighter and thinner, the corresponding linear motor has also been castrated, and a specially customized z-axis linear motor with large vibration amplitude is used.

Generally speaking, the two products this time have different designs. On the one hand, they focus on hardware stacking, and on the other hand, they focus on technological innovation and the corresponding thin and light experience.

This is an exploration of user needs by Roupai products at the corresponding brand development corner, and it is also a bold attempt to change the brand's product positioning.

In this way, we can understand what high-end users need based on product sales. At the same time, we can also use this method to subtly change the definition of product needs among fixed user groups.

Although this product adopts two different designs, the two different designs of products only differ in name by distinguishing the corresponding back cover materials.

In terms of product prices, Zhou Zhen set the prices of two different designs of products at the same price.

Due to the adoption of ufs2.0 and tpddr2.0 protocols, the minimum configuration of this product is 16512g, and it is also equipped with a 161t version.

Among them, SoftPai 5 is priced at 7,999 yuan, and the top version is priced at 8,699 yuan.

The pro version is priced at 8,999 yuan, and the top version is priced at 9,699 yuan.

Such product pricing directly drives away a group of users, but most users who are familiar with the Flexpai brand can still accept this price.

After all, the Flexpai brand positioning is here, and most consumers and users understand the current positioning of the Flexpai flagship phone.

Coupled with the starting configuration of 16512g, this price can be said to be very reasonable.

You must know that the price of the top-of-the-range 16512g rice phone 12ulra is 6,999 yuan.

The product positioning of Roupai is obviously higher than that of rice, and it can firmly maintain its position as a high-end brand in terms of overall flagship brand positioning.

Unlike the priced flagship products of the rice company, which started to drop in price two or three months after its release, the starting price of rice 12ulra is 6,000 yuan, and now the price has dropped below about 4,500 yuan.

It has been nearly a year and a half since the release of SoftPai 3S, and its current price is just over 5,000.

"In addition to the Flexpai 5 series, the Flexpai tablet 2023 is also officially launched!"

"This time, the FlexPai tablet 2023 is aimed at the general user group, and the system it is equipped with is the new rarofpc system that has been revised and upgraded by uo!"

It can be said that within the last year, the changes in the system of FlexPai tablets can be said to be very huge.

More device interconnections and corresponding functional improvements are the upgrades of the FlexPai tablet last year.

This year’s 2023 version of the FlexPai tablet is different from the product released last year. The 2023 version released this year is positioned as the entry-level tablet of the FlexPai tablet.

Composite back cover, metal middle frame, 8.9mm thickness, 546g weight.

10.9 inches

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Rouyu produces LCD screens with 3k resolution, 120 refresh rate and 360 touch sampling rate.

The ultimate energy-efficient Tianxuan 8x1 chip tfs1.0tpr1.0 performance three-piece set!

10,000mAh battery with 65mAh wired charging.

ov48's 1/2-inch rear single camera and 20-megapixel front camera.

The symmetrical 1216 linear loudspeaker with four sound chambers is co-branded and tuned by Hivi.

It can be said that this time the tablet is indeed very good in terms of hardware configuration, but the real positioning of this tablet is that of a flexible entry-level tablet.

You must know that previous FlexPai tablets basically used Nandou Star OLE screens, but this time the tablets use LCD screen Tianxuan chips.

This also determines that this tablet is positioned as an entry-level tablet.

However, compared to tablets from other manufacturers, even though FlexPai is an entry-level tablet, its overall positioning is higher than the flagship tablets of some manufacturers.

Especially this time, the processor chip of the tablet is still the Tianxuan 8x1 chip. Based on the original chip, the frequency of the GPU is increased. The overall GPU performance is improved by 10% compared to the original chip.

This allows the tablet to handle a lot of graphics and video editing, complete some common tasks, and can be regarded as a production tool that is compatible with audio-visual entertainment.

Of course, this tablet is also the only one among all currently released products that does not have corresponding satellite functions.

Of course, according to Ropai's adaptation plan, only high-end flagship products will be equipped with satellite communication functions.

But even so, this tablet has attracted the attention of many users, especially many users who want to try the Tianxuan 8x1 processor chip and rarofpc system.

The running memory of this product is basically at the 12g level.

There is only one version of 12256g, but this time the product is equipped with alien functions that many products do not have, and supports the expansion of memory cards up to 1TB.

Of course, 256g of storage is basically sufficient for most users.

This time, the FlexPai Tablet 2023 also launched a cellular version of the tablet, which is priced three hundred yuan more expensive than an ordinary tablet.

Among them, the ifi version of the FlexPai 2023 is priced at 3,499 yuan, and the cellular 5g version is priced at 3,799 yuan, which can be considered to be in line with the expectations of most users.

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