On the one hand, young consumers buy expensive digital products, cosmetics, and clothes. On the other hand, when buying corresponding takeaways, they always try their best to use coupons or get full discounts.

When purchasing correspondingly high-priced products, one often does not blink an eye, while when purchasing correspondingly relatively low-priced products, one often considers whether the product package comes with free shipping..c

It can be said that the young consumer group is a very special consumer group.

You can often spend a large amount of money to buy something you like, and when buying other products that are relatively cheap, you will consider how to get the best discount.

Roupai's smart electrical products do not have any advantage in terms of price. Even if the price is only tens of dollars more expensive, users will consider choosing other brands.

As for the corresponding middle-aged user group, Ropai currently cooperates with other manufacturers to produce smart homes and appliances. The overall functionality is almost the same as all smart home appliances currently on the market.

There are no outstanding advantages and corresponding functionality, which also leads to most middle-aged user groups not to consider Flexpai's smart home.

As for the elderly users, they will not pay attention to the newly emerging softpai brand, and even most of the elderly people have never heard of the softpai brand.

This environment also led to the failure of the FlexPai mobile phone to hit the current smart appliance market for the first time.

In terms of price, it cannot compare with its counterparts. Other Mijia brands are similar to smart appliance brands with high cost performance, and in terms of corresponding functionality, they cannot achieve core technology advantages compared to manufacturers with core technologies.

Therefore, under this double pressure, the current Roupai has no ability to fight back to face competitors in the current smart home market.

Even in terms of sales, the current softpai feels huge pressure.

"It seems that I didn't consider the corresponding smart home ecology when I entered the game. It seems that a new round of rearrangement in the corresponding products will be carried out!"

This time Zhou Zhen believes that the main reason why his brand is currently at a disadvantage in the smart home market is due to poor market research.

After all, in Zhou Zhen's view, if there is no corresponding analysis of the market, I am afraid that the path of Ropai's smart home ecology will still take many detours, and may even eventually become a joke.

The development of the current product line requires corresponding re-planning, and Zhou Zhen has also begun to prepare for the current Roupai brand to fully enter the smart home ecological market and create different products according to different user groups.

Young users need smart home ecological products with relatively competitive prices, and have relatively few requirements for corresponding functionality.

Facing these young user groups, Roupai can launch corresponding youth versions of smart homes.

The so-called youth version is to make certain castrations in some aspects while ensuring the basic functions, so as to achieve the ultimate high cost performance.

This type of youth version of products is naturally aimed at consumer groups that have corresponding needs for smart homes and value price. This consumer group is very sensitive to price.

With a sufficiently advantageous price, coupled with corresponding brand attributes and interconnectivity advantages, perhaps the Youth Edition of Flexpai can create corresponding advantages and reputation among young user groups.

After solving the corresponding needs of young users, for current middle-aged users, the current demand is to upgrade the functionality and advantages of the product in terms of experience.

The reason why Ropai's smart TVs and corresponding Ropai's smart inverter air conditioners had such excellent results when they were first sold was mainly due to the technological competitiveness of the corresponding products.

Ropai's smart TV has the best screen panel in the industry, which means that this smart TV has the best display effect in the industry.

Ropai's smart inverter air conditioner has a very powerful cooling effect. At the same time, compared with other inverter air conditioners, its performance in terms of power consumption is really eye-catching.

These two products have very

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It has a very huge advantage, and precisely because it has such a huge advantage, it can really get a very good response from the middle-aged user group.

As for the current elderly users, it can be said that they are the most difficult consumer group to conquer in the smart home ecology of Ropai's future development.

Of course, if you want to conquer these consumer groups, the first thing you need to do is to completely build the reputation of Flexpai to the level of the world's top technology companies.

Let these elderly users have completely heard the reputation of the corresponding Roupai brand, and at the same time have a certain recognition of Roupai's products.

Only in this way can the elderly users also consider Ropai's smart home appliances when purchasing products.

In addition to building a good reputation among elderly user groups, for the future development of the entire smart home appliance industry, what needs to be done now is to start preparing to expand the offline market.

The development of Roupai has always been based on the development of the online market, and even the after-sales service of corresponding products is the least among the current mobile phone brands.

This development direction of online sales can be recognized and supported by many young users, and it can also save certain costs for the company's development.

However, in the current development of the entire industry, the consumer group in the offline market will always be the largest consumer group. Only by completely conquering the offline consumer group can we gain more market share.

During the New Year press conference, Ropai had already stated that it would start to develop its efforts in the offline market in the future and establish a corresponding after-sales system so that every city basically has a Ropai after-sales company.

In Zhou Zhen's view, in addition to establishing a corresponding after-sales system, current companies also need to establish dedicated offline stores to sell products.

In the future, Ropai will not only produce corresponding smartphones and corresponding electronic products, but also various types of products such as cars and smart home appliances.

The purpose of offline stores is to give consumers the most intuitive experience. After the product is officially released, users can often choose to purchase the corresponding product after experiencing it offline.

You must know that there were a group of users who wanted to buy Roupai before, but they were worried about the quality and workmanship of Roupai's overall products and finally chose to give up on Roupai.

Now, if Roupai wants to completely build its own brand reputation and corresponding brand image, it must continue to expand the corresponding offline market in the future development.

"The money has not yet been used to cover up the heat, it is time to use it to expand the offline market!"

Zhou Zhen understands that if he wants to fully expand at present, the offline market is a very money-consuming thing, and he may even need to burn more money than the money spent on making products.

Especially for the current FlexPai brand, the entire brand is still very popular online. It is also very difficult to develop offline and capture the market share of other manufacturers.

At the same time, Roupai will also face the most important issue in the future, which is the final sales and profits of the product.

The positioning of Roupai's own products is that of high-end flagship products. The current prices of mobile phones are basically more than 4,000 yuan, and even the corresponding price of the original digital series has reached more than 7,000 yuan.

This price can be said to have reached a very high standard, and it can even be said to be the only one in China except Zengju Factory.

But precisely because of this, Roupai is also facing the problem of too few product sales, resulting in too low overall profits.

We must know that the current offline consumer group, even if they have sufficient financial strength, is difficult to spend more than 4,000 or even 7,000 yuan to purchase corresponding mobile phone products when purchasing products.

Nowadays, the main products shipped by most offline brand manufacturers are products below 2,000 yuan. Basically, in terms of price positioning, they are products around 1,500 yuan.

This type of product has a very wide audience. After all, users with a lot of disposable income are always in the minority, and most users do not have as much disposable income as they imagine.

Even when many consumers purchase products, they often choose offline products that are priced appropriately, are usable enough, and have a decent appearance.

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products.

This has also made a series of products such as certain Y series, series, Changxiang series, etc. become the most popular products in the offline market.

The most important core selling point of this type of product is the appearance of the product and the corresponding low price.

Of course, such a low price means that for this series of products, the only way to make enough profits is in terms of configuration.

This has also led to the price of such products generally reaching more than 1,500 yuan, but it is very difficult to reach 1,000 yuan in terms of hardware configuration of the product.

It is precisely because of this that these brands have finally made a lot of money by relying on these series of products.

Currently, among the products that Kuai has, there are no so-called low-end products that are suitable for ordinary users. In this environment, you can imagine how difficult it is to sell more.

What makes Zhou Zhen the most is that he still has some different ideas about the current offline development plan.

After all, in Zhou Zheng's view, if this company spends a lot of money to expand the offline market and build corresponding offline stores in various regions, it will be very difficult to make back the money in the end.

Especially the recent digital product market has been cold, and the entire Roupai brand has been unable to produce a product for mid- to low-end users.

This has also led to layers of resistance and problems for Roupai's expansion into the offline market.

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