Chapter 32 Deep Cooperation
The cooperation with Rouyu Company also caused controversy within Juchang.
Some senior executives believe that Juchang already has a deep cooperative relationship with BOE, and further cooperation with Rouyu is unnecessary.
Another group of company executives believe that it is necessary to cooperate with Rouyu Company.
After all, with one more supply chain channel, there is one more choice when designing and producing products.
During this debate, Yu Dazui directly took out the sample of the r3 screen sent by Rouyu.
Many senior executives of the company couldn't help but be attracted by this screen after they really understood the parameters of this screen and how good the screen looked.
"This is a top-notch screen!"
With the emergence of this excellent screen, the cooperation between Juchang and Rouyu has been approved by most of the company's executives.
Even Mr. Ren, who knew what happened, expressed his support for Yu Dazui's decision.
So the matter of cooperating with Rouyu Company fell on Yu Dazui.
March passed quickly.
The rice company, which has accumulated strength for more than half a year, has also begun to warm up its own digital series.
The rice digital mobile phone series has always been the most important product series of rice company, and it is also equivalent to the company's quasi-flagship series.
The original rice phone became popular due to the success of "1999". The rice brand really gained a foothold in the mobile phone industry and brought a brand new Internet mobile phone sales model.
In the nearly seven years from 2011 to 2017, Rice has produced a total of five generations of digital series.
It’s just that the digital series started to decline after the Mi 4 series.
Even the rice phone 5 launched in recent years has become the generation with the worst reputation among the five generations of rice products.
This year’s sixth-generation rice phone is the product of rice. The company has been accumulating strength and wants to make a product that satisfies users.
The project started in the second quarter of 2016, and we began to design the appearance of the mobile phone and the material of the back cover of the mobile phone.
Start purchasing corresponding components and parts in Q3 quarter.
At the end of the Q4 quarter, Rice Company officially completed the screen and SOC processor chips.
As a partner in the supply chain, at Zhou Zhen's request, Zhou Zhen also obtained the rice phone 6 that had not been released and sold in advance.
However, Zhou Zhen was also shocked when he received the prototype from the rice company.
This time, Zhou Zhen received two boxes directly, and the names of the mobile phone products written on the two boxes were different.
Rice phone 6!
Rice Phone 6 Extreme Discovery Edition!
That’s right, this time the 6th generation of rice phones also specially launched a supreme exploration version.
Sure enough, with his rebirth, the original mobile phone industry has undergone corresponding changes.
Even the rice phone 6, which is known as a miracle phone, has undergone corresponding changes in product design due to its appearance.
But when Zhou Zhen opened the box of Mi Phone 6 and saw the real phone, he was completely stunned.
what!
It’s not as if it uses a lift-type full-scale OLED screen, but it is exactly the same as the original rice phone 6.
Both the appearance and the screen design of this phone are exactly the same as Zhou Zhen’s Mi Phone 6.
Zhou Zhen quietly looked at the other unopened Supreme Exploration Edition. At this time, Zhou Zhen had an ominous premonition in his heart.
After a while of unpacking the plastic wrap, Zhou Zhen finally saw the revised version of the Mi Phone 6, the Supreme Exploration Edition.
That’s right, this time the regular version of the Mi Phone 6 still uses the original LCD non-full screen design.
Could it be that the Supreme Exploration Edition uses a lift-type OLED full screen?
"Did I change history? Or create history?"
Zhou Zhen couldn't help but sigh because the two products on his desktop had the same back cover but completely different fronts.
After carefully watching the two products, Zhou Zhen seemed to understand the intentions of the rice company.
The price of the digital series of rice phones has always been maintained at 1,999 yuan. Even if the cost of current components has increased, the company still wants to maintain the same price on its products.
For the so-called cost-effectiveness, even if the price increase of the digital series is considered, it will not increase too much.
The cost of Rouyu's OLED screen itself is not low. If other hardware costs are included, the price of the mobile phone is estimated to be more than 2,500.
Considering that the current full-screen models include only the Mi note 2s and mix generation, Rice Company decisively renamed the full-screen version of the Mi Phone 6 as the Mi Phone 6 Extreme Discovery Edition.
One is to facilitate the increase in product pricing, and the other is to give users different choices.
However, this time the overall hardware configuration difference between the two mobile phones is not very big.
Except for the different screens and unlocking methods, many other hardware parameters are the same.
However, due to the adoption of a different mobile phone design this time, there is a very big difference in the feel of the mobile phones.
The body thickness of the rice phone 6 is only just over 7 mm, and the weight of the phone does not exceed 168 grams.
The Mi Phone 6 Extreme Discovery Edition is completely different from the Mi Phone 6. It first adopts a lift-type full-screen design, which further increases the thickness and weight of the phone.
In addition, the back cover of this mobile phone adopts a black ceramic design.
This brings the weight of this Extreme Exploration Edition phone to 199 grams, and the thickness of the phone even reaches 8 mm.
Judging from the current mobile phone market, this Supreme Exploration Edition model can be said to be a brick machine.
Fortunately, this time the phone adopts a ceramic 3D curved surface design, which makes the overall texture of the phone good.
The only drawback is that it's a little tight.
After testing these two mobile phones, Zhou Zhen also felt that Rice’s design this time was good.
Users who like traditional mobile phones can buy the regular version of Mi Phone 6, while users who like innovative full-screen designs can buy the Supreme Discovery Edition.
However, Zhou Zhen did not forget to post some relevant revelations in his trumpet to gain himself some traffic and popularity, thereby gaining corresponding reputation points.
"The performance of Fire Dragon 835 is 40% better than that of Fire Dragon 821, and the power consumption is reduced by 70%. It is a real miracle!"
"In Rice's latest iteration series, the regular version can be said to be a regular product iteration, while the other special version is like a mix iteration. Both products are very excellent. This year will be a year of frequent miracles!"
The 6th generation of rice phones gradually appeared in the public eye following a series of leaks from digital news sites.
This year can be said to be the first glorious year for the Android camp.
First of all, in terms of processor chips.
Sansang's 10nm process technology and TSMC's 14nm process have been gradually improved, and mobile phone processor chips have officially entered an era of extremely rapid performance growth.
Among them, Yaotong is the most aggressive processor chip manufacturer this year.
Among them, the Fire Dragon 835 processor chip with flagship performance has become the most successful and best-known flagship processor chip in the history of Jiaotong.
Precisely because of the excellent processor chip, many very good mobile phones have been produced.
Rice phone 6, OnePlus 5 series, etc...
Without exception, these mobile phones use the Fire Dragon 835, a flagship processor with strong performance and low power consumption.
In addition to this flagship processor, this year's Gaotong will also release a new mid-range processor chip at the end of the Q2 quarter.
Moreover, the reputation and influence of this processor chip directly surpassed that of the Fire Dragon 835 processor chip and even this processor chip, and it has been directly polished by some manufacturers for almost three years.
This very excellent mid-range processor is available in prices ranging from 3,000 yuan to 100 yuan.
The eight-core performance of its powerful CPU, combined with TSMC's 14nm process, allows this processor's chip performance and corresponding power consumption to maintain a relatively balanced midpoint.
Chapter completed!