Chapter 349 Investing in the Image

"This time Ropai's new energy vehicles are expected to win over a group of users in the entire new energy vehicle market!"

"I have to say that the current marketing strategy adopted by Ropai has indeed completely mobilized the enthusiasm of consumers. Really powerful manufacturers are basically training users, rather than being trained by users!"

"I heard that the main sales direction of Ropai new energy vehicles this time is overseas markets, and it is estimated that they can sell more in overseas markets!"

This time, Ropai's technology conference has finally come to an end. It can be said that the most concerned thing among most manufacturers in this entire conference is naturally the new generation of new energy vehicles.

To be honest, Ropai's new energy vehicles this time do not essentially want to be sold domestically, but are using this opportunity to gain support and recognition from more domestic and foreign users at once.

It completely binds users into their own hands, which will play a very important role in the future development of Roupai.

Of course, the entire mobile phone industry was also disgraced by the arrival of SoftPai 8.

This time, the FlexPai 8 can be said to be the most innovative product among conventional mobile phones at present. Its overall innovative services can even be said to have truly changed the development trajectory of the entire mobile phone.

The current mobile phone industry has been developing very rapidly, and what it is pursuing is basically corresponding integration progress.

This also means that various mobile phone manufacturers have made corresponding efforts and changes in the past few years of development, making their products more and more integrated.

It’s just that the integration of mobile phones that various mobile phone manufacturers have been pursuing is basically the integration on the screen, and the development of FlexPai in the past few years has gradually led to the integration of mobile phone products.

Completely formed.

This time, the FlexPai 8 can be said to be an all-in-one product that combines the best in the industry.

Not to mention the current hardware configuration and corresponding price of this product.

The product pricing this time has directly caused headaches for all current manufacturers. After all, the current major manufacturers have started product design as early as August this year and have started large-scale production since October.

And now Ropai has launched such a product, which has completely shattered the current development trends of various manufacturers. Even in terms of the price of the entire product, various manufacturers do not know what to do.

Change strategy!

This is a way to solve the current situation for various manufacturers. However, many manufacturers are preparing to release products at the end of this year to further impact sales, and the current situation has directly affected the progress of each manufacturer.

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Of course, the biggest mess right now is the rice company.

After careful consideration, DaMi finally made some changes to the hardware configuration of some products and finally chose to release new products on time.

Rice phone 16Pro: first released!

What makes many netizens a little surprised is that this time the rice company chose to launch the pro version in terms of product release.

Rather than the regular version, this also makes netizens feel a little strange. You must know that the first products of the digital series of rice companies in previous generations are all regular versions.

What surprised netizens this time was that this digital series actually launched with the Pro version.

Of course, this is also a series of changes that the rice company has made in the face of the sudden situation.

According to DaMi Company’s plan, it was originally planned to release both the regular version and the Pro version at the end of this year.

The regular version uses the Fire Dragon 8 Gen5 processor chip, while the Pro version is fully upgraded and uses the Tianxuan 20X3 processor chip.

And according to rice company's calculations, the overall product pricing of this Pro version will gradually increase accordingly, directly raising the price to a level close to the original digital series Ultra.

It can be said that in the original plan, the ordinary version of the digital series this time will have corresponding enhancements in terms of imaging and the price will also reach around 4,500.

As for the Pro version, we are considering exploring the price range of more than 6,000 yuan.

However, after the current prices of Roupai products were gradually implemented, the rice companies that were originally attacking the high-end suddenly became confused. Even the rice companies gradually started to lose the confidence to attack the high-end.

After all, although the current rice companies say they have the confidence to hit high-end products, they still lack the confidence and courage compared to the benchmark soft-pai products.

For this reason, DaMi Company directly shelved the original large-cup version of the product, redesigned and revised the regular version of the product accordingly, and finally brought the new Pro version.

As for the regular version, Rice Company chose to postpone its release this time.

After all, the corresponding new products of Roupai directly disrupted the product launch of the rice company.

At the end of December, the rice company finally brought the rice 16pro, but the corresponding hardware configuration made some netizens frown.

The overall quality of CSOT’s new generation screen has actually shrunk compared to the rice phone 15pro released last year.

Although it is said to be a 2K resolution screen, the screen is essentially an upgraded version of last year’s rice phone 15.

The corresponding charging and charging speed has shrunk to 120W compared with last year's 210W. At the same time, the corresponding battery has also changed from a new lithium battery with higher silicon electrode to an ordinary lithium battery.

Even the corresponding heat dissipation has been reduced a lot.

The most surprising thing is that this time's image capture is much weaker than last year's rice phone 15Pro.

The rice phone 15Pro has a 1.12-inch ultra-large camera lens, but this time the lens of the phone has been reduced to a one-inch IMX989 lens.

At the same time, the periscope 5x 50-megapixel telephoto lens used on last year's 15 Pro has also been transformed into a triple 20-megapixel telephoto lens.

The 50-megapixel wide-angle lens has also been reduced to a 48-megapixel ultra-wide-angle lens.

Of course, the imaging lens this time is still an improvement compared to the Mi Phone 15, but compared to the 15 Pro, the peripheral configuration of the Mi Phone 16 Pro is a complete regression.

Even the speakers of this mobile phone have been modified to a certain extent, from symmetrical stereo dual speakers to ordinary dual speakers.

Of course, the biggest upgrade of this product is naturally the upgrade of the processor chip.

When Rebus mentioned the Tianxuan 20X3 processor chip, all the netizens at the scene and in the live broadcast room became excited.

Tianxuan 20X3 is basically recognized by netizens as the strongest processor chip in the entire industry. In terms of performance, it is even the most terrifying existence in the industry.

And while this processor chip has extremely extreme performance, the corresponding power consumption performance is also very good. It is a carder chip with very powerful performance and power consumption.

With the support of such a processor chip, the competitiveness of the entire product has been further improved accordingly.

At this time, netizens fully realized that the current rice phone 16pro is lagging behind the rice phone 15pro in terms of peripheral configuration, but this chip alone can truly make this product surpass the previous generation.

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And this time the product has also undergone some changes in the overall design concept, and the heat dissipation and other aspects of the corresponding components have been reduced to a certain extent, obviously to save a certain amount of cost.

Of course, everyone familiar with the matter understands that the essential product this time is actually the Mi Phone 16.

However, due to the impact of the current FlexPai 8, the rice phone 16 chose to give in.

The motherboard of the original rice phone 16pro was redesigned and directly replaced on the rice phone 16, becoming the rice phone 16Pro that consumers currently see.

It's just that the price of the product this time has indeed increased to a certain extent. After all, the price of the processor chip this time is indeed very expensive.

However, in order to maintain the corresponding price-performance ratio of its products and keep the price down, DaMi Company did not even use Yuzhen Semiconductor's chips in flash memory and storage chips.

Instead, it uses cheaper Yangtze Memory storage and flash memory chips.

Yangtze Memory, as a manufacturer currently cooperating with Zhou Zhen's supply chain system, has received special technical authorization for its corresponding flash memory and storage chips.

The new chips it produces are basically very close to the 1.5 version of Yuzhen Semiconductor in terms of transmission and transportation speed, but its corresponding quotation is about 20% cheaper than Yuzhen Semiconductor.

According to the corresponding investment of DaMi Company in Yangtze River Storage, coupled with the large-scale purchase of corresponding flash memory and storage chips, the corresponding price can be reduced by 30%.

Yuzhen Semiconductor's worst version 1.5 flash memory and storage chips cost nearly 400 yuan in a package.

Rice Company only needs RMB 300 to buy correspondingly cheap flash memory and storage chips from the current Yangtze River Storage. At the same time, it can also take this opportunity to promote the company's support for the rise of domestic products, thus making its own products a certain marketing gimmick.

As for this product based on rice's current compromise, the final price for the 8+256 is set at 5,299 yuan, which is about 300 yuan more expensive than the previous generation, and the 12+256 is even more expensive at 5,499 yuan.

The overall price has also undergone some changes due to the castration of the corresponding products. Of course, this product is still very attractive to some consumers.

Tianxuan 20X3 processor chip is indeed very attractive to mass consumers, and the corresponding products are quite qualified in terms of other configurations.

Compared with the Flexpai modular model, it does seem to be very cost-effective.

Although corresponding trade-offs have been made in the overall peripheral configuration, this product is indeed very attractive in the entire market, especially for some users who pursue cost-effectiveness.

Tianxuan 20X3 is currently the best processor chip in the industry.

Of course, this time the rice company also reduced the profits of its own products in terms of product pricing.

You must know that in the past, in terms of corresponding profits, excluding hardware profits, the overall profits of Rice Company's products were basically maintained at around 25%.

The overall profit of this product has been directly reduced to about 10%. You must know that the most expensive part of this product is the processor chip.

Although Tianxuan 20X3 is basically the best in terms of performance and power consumption, it is relatively expensive in terms of price. Even this time, after the rice company used its connections, the corresponding chip cost was 2,300 yuan.

The overall hardware cost of this product’s screen battery and corresponding image sensor has also reached 1,900 yuan.

After this calculation, the cost profit of the entire hardware has reached 4,200 yuan.

In addition to the corresponding assembly, transportation and corresponding marketing, the entire cost comes to about 4,500 to 4,600 yuan.

This is also the generation with the least profit among the entire digital series of rice phones.

Of course, the rice company is feeling bitter. After all, the current rice company has made such a decision, and it is basically forced by the current soft-pai mobile phones.

If FlexPai had not priced its products at such a price, how could the Mi Phone 16pro become such a product?

The launch of this product by DaMi Company has also attracted the attention of many domestic manufacturers. After facing the huge price cuts of today's Flexpai, many domestic manufacturers can only silently change the settings of their products, and even

Some products have also begun to gradually delay their release.

However, what the company did not expect was that this time due to the corresponding price advantage and extremely powerful processor chips as the biggest selling points of the product, the first-day sales of the digital series of rice phones became the highest in recent years.

Good product.

It’s time for the new year!
To be continued...