Chapter 394 Conscience(1/2)
Rouyu’s paper screen 2.0 technology can be said to have shocked the entire screen industry.
The excellent screen look and feel, as well as the screen characteristics that can make it thinner and lighter, have become the strongest issues in the industry.
Of course, as Rouyu paper screen technology continues to advance, other screen panel manufacturers have also launched better OLED screens.
A large number of OLED screen technologies made of Rouyu R10 have also begun to be gradually licensed to other screen panel manufacturers, so that these screen panel manufacturers can produce better screens.
After BOE, CSOT, Tianma, and other major screen panel manufacturers have obtained a lot of patented technologies, the overall production level and expressiveness of today's screens can be said to be among the best in the industry.
Of course, Rouyu also officially announced that it will shut down the company's OLED screen panel production line. In the future, it will be difficult to see Rouyu's OLED screens in the entire industry.
In addition, Roupai has also reached a deeper cooperative relationship with BOE. In the future, some of Roupai's products will primarily use OLED screens made of B12 material from BOE.
The current quality performance of BOE's entire screen is the closest to that of Rouyu's screens. After Rouyu announced that it would stop producing OLED screens, most of the future production capacity will basically be handed over to BOE.
For Flexpai, most mid- to low-end products still require corresponding OLED screens. Of course, current companies also have relatively large inventories, which can allow current genre companies to sustain themselves for a long time.
However, when the corresponding inventory is used up, BOE's OLED screens will inevitably be used.
After all, FlexPai still has a lot of shipments globally and has a huge market share in the industry, so it needs to consume more OLED screens.
At the same time, on the other hand, the relevant protocols for paper screens make it impossible for most current flagship products to use paper screens.
The high price is relatively speaking an important reason why this inner screen material cannot be popularized at present.
Of course, the cost of this type of screen is actually not expensive, but the current price is maintained so that the current domestic screen panel manufacturers can have a chance to continue to survive.
Of course, the corresponding cooperation agreement is only signed for 5 years. After 5 years, the corresponding paper screens will begin to be sold at reduced prices. By then, most high-end flagship mobile phones will most likely use screens made of this kind of material.
As for whether other manufacturers can continue to survive, they need to rely on the innovations made by other manufacturers in OLED screen panels. If they can make enough innovations, they may be able to get a chance to survive in the fiercely competitive market.
It’s June, and when flagship mobile phones and mid-range mobile phones of various manufacturers are facing the corresponding mid-year promotions, the corresponding products have begun a new round of price cuts.
In order to promote part of their inventory as quickly as possible, most manufacturers of flagship mobile phone products that originally started at 5,000 yuan have implemented promotional price cuts of more than 1,000 yuan.
Even some sub-flagships that focus on cost-effectiveness have begun to gradually lower their prices to around 2,500 yuan, which is six to seven hundred yuan cheaper than the 3,000 yuan price at the time of sale.
Of course, this is mainly because the current market competition is too fierce. As the main brand in the current market shipments, the competitiveness of the corresponding 70 series products is too strong.
It is simply too difficult for other brands to gain sufficient market share in this opportunity.
Of course with the mid-year promotion coming.
Various brands have also launched some products priced around 2,000 yuan to gain more market share.
For example, Redmi note series and Realme digital series!
It’s just that the configurations used by the current major brands are basically very similar.
Last year's Fire Dragon 8 Gen7 has become the most popular processor chip in the current price range of 2,000 yuan. At the same time, some domestically produced 1.5k resolution OLED screens are also very popular in the current market.
Of course, several major brands still perform different methods of castration in their respective products.
For example, although Redmi’s various configurations are relatively good, it has made great improvements in terms of image photography and product quality.
On the premise that Realme retains the corresponding 300W fast charging, the overall product quality has also been improved, but there are some disadvantages in terms of battery capacity and corresponding price that are not conducive to competition.
Compared with Aikoo, the configuration of the entire product is pretty good, except for the screen, which is rare this time and uses an LCD screen.
Although the parameter quality of the current LCD screens has improved, as various manufacturers gradually began to popularize OLED screen knowledge, major manufacturers also began to gradually give up the use of LCD screens.
Of course, current LCD screens are mainly used in corresponding TV panels and monitor panels.
The current mobile phones are basically all OLED screens. Of course, the LCD party also hopes to have an LCD screen product with excellent parameters and quality.
However, most current manufacturers have not paid attention to the corresponding consumer needs. After all, some manufacturers have launched such products before, but the gradually declining sales have made major manufacturers give up on LCD screens.
At a time when competition is so fierce.
The Fantasy E series also brings the brand new Fantasy E80 series.
At the end of last year, Fantasy did not launch E-series products. Of course, this was mainly because the previous two generations of products were sold at the same time, and the sales volume in the corresponding markets was sufficient to continue to support product sales.
Of course, there is also a very important reason, which is that there are no products that can threaten the previous generation of products at the same price. This also resulted in no new iterative products being launched at the end of last year.
The launch of the Fantasy E80 series this time has also attracted the attention of some users with insufficient budget, and also made some users who want to buy spare machines look forward to this series.
"Huanpai E80 series creates an extremely high-quality LCD product!"
What most netizens and other manufacturers did not expect was that this time the product actually used a corresponding LCD screen.
The biggest disadvantage of LCD screens is that the screen cannot truly achieve low power consumption, and at the same time, there will be problems with screen smearing in high-brush and low-temperature environments.
And in terms of LCD screens, because the LCD screen cannot achieve the corresponding top-notch packaging, the thickness of the screen and the black edges of the screen cannot be truly processed cleanly.
In addition, the LCD screen is made of a whole luminous panel, and the luminescence cannot achieve truly high contrast and high color difference expression, making the color brightness of the entire LCD screen far inferior to that of the OLED screen.
This is also one of the main reasons why LCD screens are gradually being phased out by other manufacturers. What surprises most netizens is that this time the entire series of products uses LCD screens.
At the same time, the LCD screen used this time was also exposed on the Internet.
This time the LCD screen is a top-notch LCD screen jointly created by three parties.
Rouyu serves as the lead design company.
Tianma Microelectronics carries out corresponding OEM production.
The soft school serves as the main force for corresponding adjustments.
When Huanpai was preliminarily promoting the product, it fully announced the main parameters of this LCD screen to current consumers.
It can be said that the entire meat pie company this time is very confident in this LCD screen.
First of all, this time the LCD screen uses ultra-liquid and light multi-pole silicon technology. Compared with previous LCDs, the thickness of the entire LCD screen has been reduced by 60%. The corresponding thickness of the screen has been compared with the current mainstream
The thickness of OLED screens is almost the same.
At the same time, this LCD screen is a very top-notch LCD screen, and the material used can actually achieve the so-called slight bending.
Yes, although it cannot be flexibly bent like an OLED screen, the corresponding screen can achieve slight bending without corresponding color cast.
This means that the corresponding packaging performance of this LCD screen will be much better than the current mainstream LCD screen packaging.
Even the current design promotion directly announced the front-facing photos of the LCD screens of the entire series of products this time.
Since the LCD screen cannot have a corresponding under-screen camera, this time the LCD screen uses a centered hole design, but the corresponding center hole uses a pinhole-like design.
The diameter of the entire screen hole is only a mere one millimeter.
At the same time, there are only slight black edges on the four sides of the screen, and the thickness of the borders around the entire screen is directly controlled at 0.85 mm.
This makes the screen-to-body ratio of this screen directly reach the very excellent level of 96.1%, which is also the best screen with the highest screen-to-body ratio among the current LCD screens.
In addition to the excellent screen-to-body ratio, the screen parameters of the LCD screen used this time are basically catching up with the current OLED screen.
The color display upgrade of the corresponding LCD screen is very obvious this time. At the same time, it is also the first LCD screen in the entire industry to support 12bit and 46.3 billion colors.
At the same time, this screen has perfectly solved the corresponding smear problem. This time, in most test environments, whether the temperature reaches 60 degrees or the environment is below minus 50 degrees, this corresponding screen can also
Smear problems rarely occur.
In addition, the screen this time has also reached the terrifying 720hz level in terms of overall screen response speed.
You must know that it is very difficult for LCD screens to achieve high touch control and sampling rate. This time, due to the use of new materials, the corresponding level of touch response of the screen is also very high.
At the same time, this LCD screen also supports the corresponding screen refresh rate of 1~165hz free refresh, and the corresponding materials also make the power consumption performance of this LCD screen very excellent.
It can be said that the overall performance of this LCD screen is much better than some of the current mainstream OLED screens priced at 1,000 yuan, especially this time the LCD screen can support up to 4K high-definition resolution.
4K top-level LCD screen, such a top-notch LCD screen, will inevitably arouse the ecstasy of the corresponding LCD party.
Of course, the corresponding cost of this LCD screen is still lower than the cost of previous OLED screens.
Of course, these reduced areas will naturally be made up for in other areas.
It will significantly improve other configurations of the entire product.
As time gradually arrived in June, the corresponding product parameters and corresponding sales pages finally appeared on the official website.
Fantasy E80 has a total of four different products this time.
E80i, regular version, Pro version, Pro+ version.
What is surprising is that this product E80i!
First of all, this time the entire series of products adopts a direct-screen design. The design of the entire product is basically the same as the current Fantasy 70 e-sports version.
Both the front and back use corresponding glass back panels, and the corresponding middle frame uses a plastic middle frame with right-angled edges.
Of course, the original integrated design of the corresponding products has also begun to be gradually cancelled, which is also a change in the current fantasy strategy.
Eliminate some design costs and add them to the hardware configuration of the corresponding product, so that users can clearly feel the hardware upgrade brought by the product.
After all, most users do not really need the IP68 integrated waterproofing of the corresponding hundred-yuan and thousand-yuan phones, and the cost of these designs is also included in the price of the product.
The most surprising thing this time is that the entire series of products has returned. Currently, most thousand-yuan phone products still use the side fingerprint unlocking method.
Of course, the main reason is that the current LCD screen cannot implement the corresponding optical and ultrasonic fingerprint unlocking technology.
Of course, current LCD screens can also support screen fingerprint unlocking technology, but if the corresponding LCD screen wants to support screen fingerprint unlocking technology, the technology used is the corresponding infrared heat source sensing technology.
The current cost of this technology is so high that corresponding LCD products cannot use special technology.
After all, the cost of an LCD screen is just over one hundred, and the most expensive one is no more than two hundred, while the price of the corresponding heat source infrared sensing technology reaches about five hundred.
To be continued...