Chapter 45 The new official takes office
Rice note 3, as the last generation product of the rice note series in history, is a relatively mediocre but undervalued product.
The rice note series is the first series of products launched by rice company in its attempt to hit the high end. The first two generations of products can be said to have put a lot of effort into it.
The top version of the first generation note series is the first time a rice phone uses a 2k resolution LCD screen, which is also a major selling point of the first generation product.
The second generation uses a flexible area OLED screen, combined with the front and rear hyperboloid glass design, which creates a major selling point of this generation of products.
For the first and second generation products, Daimi has put in some effort in order to have certain advantages among similar products.
Compared with the previous two generations of products, the rice note 3 is too mediocre, and can even be said to be too mediocre.
Rice note 3 is the revised version of rice phone 6 by most users.
The hardware configuration of the entire phone is very similar to that of the Mi Phone 6. In terms of appearance, it can be said to be the plus version of the Mi Phone 6.
Of course, the most powerful thing is that the processor chip of this phone has been "upgraded" from the flagship Fire Dragon 835 to the first-generation Fire Dragon 660.
It is precisely because of the Fire Dragon 660 processor chip that the rice phone note 3 has become the most controversial mobile phone.
However, although the rice phone note3 is constantly controversial, in terms of user experience and daily performance, it is indeed much better than the previous two generations.
After all, experiencing this thing does not rely on piles of materials.
Compared with the previous two generations of Fire Dragon 810 and Fire Dragon 821, although the performance of Fire Dragon 660 is not too outstanding, it is excellent in terms of power consumption and heat control.
And the selling point of the first two generations of products is also a major flaw of these two generations of products.
The selling point of the first generation product was the 2k resolution LCD screen. Although the overall quality was good, the power consumption of the 2k LCD screen was beyond imagination. Coupled with the support of the Fire Dragon 810, the battery life of the mobile phone collapsed again and again.
Since the failure of this generation of products, DaMi has never used 2k resolution LCD screens on its products.
The second generation product uses a flexible OLED curved screen, but this time the supplier of the curved screen, LG, has cheated.
It is easy to burn the screen, the external screen is easy to break, and the screen will appear like a "rag screen" under the specified background.
Generally speaking, although the overall product performance of the rice phone note 3 is relatively better than that of the Chinese phone, it is also a product with a better overall experience among the three generations of products.
It’s just that since then, rice note has never launched a new product.
The performance of rice companies in the history of high-end products has also been somewhat unsatisfactory.
The first generation of products often has a relatively good reputation in the market, but each new generation destroys the reputation of the previous generation.
For example, the note series was the first to hit the high end.
Another example is the mix series, where each generation is not as good as the last.
Of course, later, when the rice company launched the tenth generation of the rice phone digital series, it officially announced that it would once again hit the high end.
The tenth generation series of rice phones can be said to be the most successful generation of digital series among rice phones hitting the high-end market.
It's just that all developments seem to have a "curse".
Rice’s next eleven and twelfth generations of products were continuously praised, and he even began to learn Sansang diving.
The user reputation established by the rice phone 10 series was instantly destroyed.
Could it be that rice is an adou that cannot be supported?
Sometimes Zhou Zhen would complain about rice in his heart.
After all, whenever the rice company makes some relevant achievements, it will brag about it on the Internet.
However, after boasting, the rice company would not pursue the victory, but would just hold on to such achievements and eventually go downhill gradually.
Of course, Zhou Zhen still took over the rice note3 project team for the so-called benefits.
To be honest, Zhou Zhen still had fantasies about the mobile phone industry. Even Rouyu Company had made some batches of mobile phones in his previous life.
But the failure of Rouyu Company made Zhou Zhen give up the idea of making mobile phones.
The mobile phone industry is not something anyone can enter if they want to.
funds!
Sales channels!
Upstream supply chain channels!
Zhou Zhen does not have these, at least not now.
First of all, producing mobile phones requires a large amount of funds to purchase components supplied by corresponding upstream manufacturers.
When purchasing these components, the first thing you need is a lot of funds, and the other thing is that the upstream component manufacturers are willing to sell the components to you.
For example, when rice phones were first established in the early days, they wanted to purchase top-notch components from the upstream supply chain, but it took a lot of effort.
You even need to rely on corresponding relationships to find manufacturers in the supply chain to obtain part of the component supply.
The reason why early rice mobile phones were out of stock was indeed due to production capacity issues.
After all, the original influence of Rice Company on the entire market was not very great, which resulted in supply chain manufacturers being unwilling to provide components to Rice Company on a large scale.
Funding! Supply chain!
The rest is the sales channel.
The current major manufacturers have basically controlled most of the sales channels, and have many loyal users relying on their brand reputation accumulated over the years.
It is basically difficult for new brands to break into the market.
The prototype of the sales map of major manufacturers has been formed, and the future mobile phone market will basically be dominated by these major manufacturers competing for market share.
As for the so-called surviving small factories, they can basically only survive in the cracks.
Therefore, Zhou Zhen decided to endure it for the time being before he was completely sure.
Enter the short video field!
Develop a supply chain system with "Zhou Zhen" itself as the core!
Then become familiar with the entire technology circle!
“I have seen the design of rice phone note 3, but I am quite dissatisfied with the design!”
When the new official Zhou Zhen took office, he directly rejected the design team's early design plan.
The early design of the rice phone note 3 this time is basically no different from the historical rice phone note 3.
Not even full screen.
"Mr. Zhou, this design was born out of the rice phone 6, and the entire design is very mature enough to be recognized by consumers!"
As Zhou Zhen put forward his opinions, some people began to directly refute Zhou Zhen.
The design of the rice phone note 3 this time is derived from the rice phone 6.
Since the launch of Mi Phone 6, both sales and reputation have been obvious to all.
In the eyes of the design team, with such a mature design plan, even if it is not so stunning, there will not be any fundamental problems.
Don’t seek innovation and breakthroughs, but seek no mistakes!
This is already the design concept of the current rice phone note3 project team design team.
"Really? You can leave this department temporarily. I will have a word with Mr. Lei then!"
Zhou Zhen squinted his eyes and looked at the young designer who made the suggestion, and said directly and without mercy.
Different road non-phase plan!
"Mr. Zhou...you!"
When the young designer heard these words, his face turned red and he looked at Zhou Zhen angrily.
"Mr. Zhou, isn't it good for you to do this? Xiao Liu is right!"
"President Zhou, you still need to let the people in the department vote before doing anything!"
"Mr. Zhou..."
As soon as Zhou Zhen's words came out of his mouth, several people from the surrounding design department began to chatter and attack Zhou Zhen.
Zhou Zhen couldn't help but sneered when he heard the words in his ear.
In my previous life, I founded a company and then ran it until it collapsed. I have never seen anything like this before.
If I am suppressed by this group of people this time, I am afraid that I, the head of the department, will be sidelined by then.
"If you think what he said, you can leave with him! I will explain to Mr. Lei your departure from the department..."
Zhou Zhen replied lukewarmly, obviously not paying attention to the people around him.
The faces of those who were chattering just now became extremely complicated when they heard such words.
The designer named Xiao Liu had no intention of bowing his head. He gritted his teeth and exited the conference room under Zhou Zhen's gaze.
Chapter completed!